121203do it with droog
DESCRIPTION
TRANSCRIPT
![Page 1: 121203DO IT WITH DROOG](https://reader030.vdocuments.us/reader030/viewer/2022020206/5465ded3b4af9f493f8b50cc/html5/thumbnails/1.jpg)
Design Strategy 2012-Do it with droog-
Yusuke TominakaKeio University
Hiroya Tanaka Lab
![Page 2: 121203DO IT WITH DROOG](https://reader030.vdocuments.us/reader030/viewer/2022020206/5465ded3b4af9f493f8b50cc/html5/thumbnails/2.jpg)
![Page 3: 121203DO IT WITH DROOG](https://reader030.vdocuments.us/reader030/viewer/2022020206/5465ded3b4af9f493f8b50cc/html5/thumbnails/3.jpg)
Downloadable Design
• started by droog and waag society
• original idea of the project is to create various object from !at pack design
• to build a platform
![Page 4: 121203DO IT WITH DROOG](https://reader030.vdocuments.us/reader030/viewer/2022020206/5465ded3b4af9f493f8b50cc/html5/thumbnails/4.jpg)
Design for Download by droog
![Page 5: 121203DO IT WITH DROOG](https://reader030.vdocuments.us/reader030/viewer/2022020206/5465ded3b4af9f493f8b50cc/html5/thumbnails/5.jpg)
Downloadable Design
• to eliminate some of the many steps between design and production
• to cut down the need for transportation
• to cut down the need for stock
• to provide an access to design
![Page 6: 121203DO IT WITH DROOG](https://reader030.vdocuments.us/reader030/viewer/2022020206/5465ded3b4af9f493f8b50cc/html5/thumbnails/6.jpg)
Downloadable Design
• varieties of products
• individual need
• A form of co-creation
![Page 7: 121203DO IT WITH DROOG](https://reader030.vdocuments.us/reader030/viewer/2022020206/5465ded3b4af9f493f8b50cc/html5/thumbnails/7.jpg)
How designers make money
• to consider what they would offer for free and what they could offer added fee
• to think about different stage, different levels or different services
• to create a need for their services
![Page 8: 121203DO IT WITH DROOG](https://reader030.vdocuments.us/reader030/viewer/2022020206/5465ded3b4af9f493f8b50cc/html5/thumbnails/8.jpg)
Blueprint at Droog New York
![Page 9: 121203DO IT WITH DROOG](https://reader030.vdocuments.us/reader030/viewer/2022020206/5465ded3b4af9f493f8b50cc/html5/thumbnails/9.jpg)
How people are involved in design process
• It is dif"cult for end users to participate in every design process
• Designers should offer a platform to help end users customize design
![Page 10: 121203DO IT WITH DROOG](https://reader030.vdocuments.us/reader030/viewer/2022020206/5465ded3b4af9f493f8b50cc/html5/thumbnails/10.jpg)
Do Scratch by Martí Guixé
![Page 11: 121203DO IT WITH DROOG](https://reader030.vdocuments.us/reader030/viewer/2022020206/5465ded3b4af9f493f8b50cc/html5/thumbnails/11.jpg)
Sculpture Me Point by Martí Guixé
![Page 12: 121203DO IT WITH DROOG](https://reader030.vdocuments.us/reader030/viewer/2022020206/5465ded3b4af9f493f8b50cc/html5/thumbnails/12.jpg)
Digital platform for co-creation
• to help designers work with other designers
• to work about “upcycling” dead stock from producers
![Page 13: 121203DO IT WITH DROOG](https://reader030.vdocuments.us/reader030/viewer/2022020206/5465ded3b4af9f493f8b50cc/html5/thumbnails/13.jpg)
Rag Chair by Tejo Remy
![Page 14: 121203DO IT WITH DROOG](https://reader030.vdocuments.us/reader030/viewer/2022020206/5465ded3b4af9f493f8b50cc/html5/thumbnails/14.jpg)
Alternative system to mass production
• to "x the ecological and economic problems
• to be based on local condition, how people live and work
![Page 15: 121203DO IT WITH DROOG](https://reader030.vdocuments.us/reader030/viewer/2022020206/5465ded3b4af9f493f8b50cc/html5/thumbnails/15.jpg)
Droog al Arab
![Page 16: 121203DO IT WITH DROOG](https://reader030.vdocuments.us/reader030/viewer/2022020206/5465ded3b4af9f493f8b50cc/html5/thumbnails/16.jpg)
Downloadable Design
• to innovate the designers, upcycle dead stock, work within the local context to solve problems globalization has
• to create a renewed sense of community