Some lessons learned from the field

HOW ENTERPRISE-WIDE DIGITAL TRANSFORMATIONAFFECTS PLM

Jos Voskuilwww.virtualdutchman.com

Twitter : @josvoskuil Event : QPITVtweets

#PIOC

Digital ?

3000 BC

1 GB ≈ 37.000 kg

30.000 BC

Not Shareable

1300 BC

New lightweight concept 1970 - AutoCAD & others

1995 - 3D filestracing paper

>> 3300 yr

Digital Transformation

PLM and Digital Transformation ?

Role of PLM ?

4 data-driven platforms in a digital enterprise: #1 ERP

4 data-driven platforms in a digital enterprise: #2 CRM

4 data-driven platforms in a digital enterprise: #3 MES

And PLM ?

Document-driven approach Products Inside out: push to the marketWaterfall

CONTINUOUS DELIVERY

Data-driven approach Systems / model-based Outside in: pull from market Agile

Modern PLM – a product innovation platform / digital PLM

Main probing question is: HOW ?Are we developing new business models because of digitalization ?

• Yes – we have to move to modern PLM• No – what will be the impact on our

future ?

• Evolution ?• Disruption ?• Bimodal ?

Main probing question is: HOW ?Are we developing new business models because of digitalization ?

• Yes – we have to move to modern PLM• No – what will be the impact on our

future ?

• Evolution ?• Disruption ?• Bimodal ?

Evolution will be too slow and too complex:

• Old PLM is not designed for new PLM

• What about data ? Data is different data Was there a design data

governance ?

Main probing question is: HOW ?

Main probing question is: HOW ?Bimodal PLM implementation:

• Expensive ?• Not done before ?

• What about the data ? Connect to what exists ? Is there reliable data ?

Bimodal pro’s and con’s

Bimodal is too complex –We tried it before

Bimodal is too expensive

It has never been done before

The risk of failure is too big

Bimodal pro’s and con’s

Bimodal is too complex –We tried it before

Bimodal is too expensive

It has never been done before

The risk of failure is too big

o Where has it failed ? Is the situation still the same ? Often it is more a political game.

o Develop a 5 – 10 years budget estimation with decreasing old and increasing new software. Other business models ?

o That’s the challenge – companies are trying – old generation PLM deciding ?

o Balance the risk when doing an evolutionary approach

A potential initiative to win time – Model Based Enterprise

o A Model-based Enterprise moves the record of authority from documents to digital models including MCAD, E-CAD, SysML and UML managed in a data rich environment.

o Model-based drives a consistent specification and possibility to analyze and proceed to manufacturing in an automated manner

Moving to a Model-Based Enterprise is a journey

Image: J.B. Herron – Action Engineering – Re-use your CAD

A potential initiative to win time – Data Governance

o No data continuity in siloed enterprise

o Need for data governance

o Top-down initiative focus on thecustomer journey

o It is a master data management project

o Data Quality standard ISO 8000 emerging

A bimodal attempt

o An automotive supplier (APQP)

ERP

PDM

• 700 000 Excels•Engineering silo

6 digits

M

The importance of data governance

o An automotive supplier (APQP) – after phase 1

ERP

PDM

•One information flow• Search discovery in PDM

LP

No properties at all in CAD !*

Check digit

M

The importance of data governance

o An automotive supplier (APQP) – after phase 1

ERP

PDM

•One information flow• Search discovery in PDM

LP

No properties at all in CAD !*

• Future properties defined•Delayed ROI and reuse

Check digit

Conclusions

o Digital transformation is real

o PLM is often the “forgotten” platform

o Evolutionary approach will be too slow. The bimodal approach is new

o Model Based Engineering and Data Governance – act now !

A Digital PLM platform makes your company lean

5 years later

Now