Open Innovation primer

An introductory presentation to the Open Innovation

Best Practices panel at Enterprise 2.0 Summit 2012

Amaury de Buchet Feb. 8th, 2012 - Paris

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Contents!

•  Innovation Management!

•  Open Innovation!

•  Case studies!

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•  To improve operating margins –  Increasing its innovation capacity is a major driver for growth and

rentability increases (+ 4 pts operating margin, source Arthur D.Little Innovation Excellence Study 2005)

•  Without increasing R&D budgets –  There is no correlation between the level of R&D spending and

innovation performance (source Booz Allen Hamilton Global Innovation 1000 Study 2005)

Companies place today on top of priorities!!

Innovation performance improvement!!

And the development of their innovation capacity!

Why Innovation Management?

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Org

aniz

atio

nal p

roce

ss!

Market delivery!

Spontaneous Innovation

Incremental Innovation!

Planned innovation!

Radical innovation!

Value creation!

Risk reduction!

1st dimension: context and results

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Top-down!

Peer-to-Peer!

Internal! External!

Strategy!

Idea source!

2nd dimension: methods & approaches

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Participative approach:!- Ideas Management Systems!- Innovative & entrepreneurial culture!- Kanban / quality circles / continuous progress!- Google / 3M « 70 / 20 / 10 »!

Collaborative aproach:!- Client-centric innovation!- Open innovation!

Strategic approach:!- Innovation Platform!- Experimentations!

Social approach:!- KM / collaborative work!- Communities of Practice!- Enterprise Social Networks!- Collective intelligence!

Top-down!

Peer-to-Peer!

Internal! External!

2nd dimension: methods & approaches

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4 axes & 2 dimensions of Innovation Management!

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Each organization adapt its process and its approach to its sector and culture

Participative approach!1! Collaborative approach!2!

Strategic approach!3!

Social approach!4!

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Sommaire!

•  Innovation Management!

•  Open Innovation!

•  Case studies!

Closed innovation

Our current market

Our new market

Other firm´s market

Open innovation

External technology insourcing

Internal technology base

External technology base

Stolen with pride from Prof Henry Chesbrough UC Berkeley, Open Innovation: Renewing Growth from Industrial R&D, 10th Annual Innovation Convergence, Minneapolis Sept 27, 2004

Internal/external venture handling

Licence, spin out, divest

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Sommaire!

•  Innovation Management!

•  Open Innovation!

•  Case studies!

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• « Opinions et Débats » • http://debats.sncf.com/

• « Innovation - Progrès Continu (IPC) »

• « Atelier des Idées » • http://www.atelierdesidees.sncf.com/

• « Donner au train des idées d’avance »

• http://www.sncf-ideesdavance.com/

Campagne salariés

Campagne consommateurs

Dialogue avec les Parties prenantes

Processus & Culture

Participative approach! Collaborative approach!

Strategic approach!

Social approach!

Case study: SNCF

OI marketplaces + ecosystems

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ESCP Europe’s most recent research on OI

14 The OI practices of 20 companies analysed. Download the research project at http://institut-innovation-competitivite.eu/en/activite/publications