1/20/12 social media seminar

GRAPEVINE CHAMBER OF COMMERCE

Presents:

Social Media 101


Presents:

Social Media 101Table of ContentsI. Social Media for small business

II ･ LinkedIn

III ･ Facebook

IV ･ Twitter

V ･ Foursquare

VI ･ YouTube

VII ･ QRCodes

VIII ･ Google+


Presents:

Social Media 101


Presents:

Social Media 101

Social Media for Small Business

Presented by: Vireo Marketing


Presents:

Social Media 101

Social Media For Small Business

• Social Media is a critical component in your

digital marketing strategy.

• Social Media should be planned, thoughtful and

tie in well with your business model.

• Social Media has the ability to leverage your

existing customers into BRAND ADVOCATES!


Presents:

Social Media 101


• Social Media can help increase your businesses

visibility through indexed online mentions.

• Social Media can increase your overall Search

Engine Rankings on Google, Yahoo and Bing

• Social Media Works! It can drive awareness of

your business, transactions and help with

customer satisfaction!


Presents:

Social Media 101


• Did you know that there are more than 800

MILLION active Social Media Users?

• Over 80% of Americans Use Social Networking

(Facebook, LinkedIn, Twitter, YouTube and More!)

• The average user has 130 friends and is

connected to 80 pages, events and groups.


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Social Media 101


• Comscore released a study earlier this year that

showed how business brands that post at least

once every day will reach 22% of their fans in a

given week.

• How are you engaging in Social Media?


Presents:

Social Media 101LinkedIn

Presented by: Carlos Merla


Presents:

Social Media 101


Presents:

Social Media 101

Execs from all Fortune 500 companies are Linkedin, and 59% of those active on social networking sites say LinkedIn is their platform of choice over Facebook or Twitter.

Up from 41% who called LinkedIn their most important social account a year earlier, according to a June report by Performics and ROI Research

•Linkedin has more than 100 million members in more than 200 countries, on all seven continents. •LinkedIn counted 33.9 million unique visitors, up 63 percent from a year ago, according to internet analytics firm comScore


Presents:

Social Media 101

Market-research firm Lab42 finds that top-level executives and entry-level workers use LinkedIn differently:

• Younger members use the site mostly to post résumés and network for jobs, while more experienced professionals use it to demonstrate thought leadership and expertise

• Others promote their businesses, conduct market research and--perhaps most important--win new business


Presents:

Social Media 101

Benefits:•Target searches for specific ZIP codes and company names to identify key contacts to call, e-mail, InMail (send a message via LinkedIn's internal messaging system) or forward a hard copy of his agency's portfolio.

Track who is looking at your profile and your staff's profiles. Research those companies in more depth, identifying their marketing directors.

Research, which companies might be in the market for a new agency. Back at LinkedIn, you can research the top decision makers to proactively approach--again, via a call, InMail or portfolio outreach.

Set up a company page. Setting up your business as a "company" on LinkedIn isn't going to generate a bunch of leads, but it does give you an opportunity to have a presence on LinkedIn beyond a personal profile to ratchet up your company's charisma.

Discern patterns. Notice who's connected in your industry. In the marketing agency world, for example, there are several key consultants often tapped to help companies with an agency search.

Participate in LinkedIn groups catering to your target market in order to engage in conversations with the right people. Seek out groups with lots of activity rather than simply lots of members


Presents:

Social Media 101Facebook

Presented by: Carlos Merla


Presents:

Social Media 101

• 20% of U.S. consumers research products on Facebook before purchasing

Based on information collected from 1,500 consumers by Beyond and M Booth, one out of five consumers in the United States turn to Facebook to research a product before making a purchase decision.

These consumers avoid using search engines to find product coverage on review sites and look to Facebook to locate product recommendations from friends or research product information on the official company brand page.

Over half of the respondents use Facebook to interact with a brand and 1/3 have written a product review on the Internet. (Less frequently purchased products that were typically more complex and expensive required a much higher amount of Internet research time than low cost items.)


Presents:

Social Media 101

• The Center for Marketing Research at the University of Massachusetts focused more on Facebook in its annual look at the Fortune 500, finding that 289 of the 500 companies are now on the social network.

Of those 289 companies, the study found that insurance companies accounted for the most Facebook pages, at 27

Specialty Retail 19%

Food Production, Services, Consumer

Products 19%

Commercial Banks 10%

TELCOM 9%

Computer, Software, equip

10%

General Merch 10%

Utilities 6%

Insurance Co. 27%

Sales


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Social Media 101

• Companies’ rankings on the Fortune 500 with the most Facebook fans at all.

DATA POINTS:Coca-Cola: 32,303,342 Facebook fans

Starbucks: 24,102,790 Facebook fans

McDonald’s: 9,426,335 Facebook fans

Wal-Mart: 7,105,159 Facebook fans

Levi Strauss: 6,841,938 Facebook fans

Kohl’s: 5,290,702 Facebook fans

Target: 4,919,647 Facebook fans

Grapevine Chamber 379 Facebook fans, and ranks # 1 in our Hearts!!!!


Presents:

Social Media 101


Presents:

Social Media 101Twitter Presented by: Gnames Media Group


Presents:

Social Media 101• Twitter is a social media/information network. Millions of people, organizations, and businesses use it to discover and share new information.

• 250 Million messages daily

• 100 Million users

• 500,000 new accounts daily

What is Twitter?


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Social Media 101

How it Works – Individual Users

• On Twitter, anyone can read, write and share messages of up to 140 characters. These messages, or Tweets, are public and available to anyone interested in them.

• Twitter users subscribe to your messages by “following” your account. Followers receive every one of your messages in their timeline, a feed of all the accounts they have subscribed to.

• The choices are endless including music, food/restaurants, sports, art museums, specific celebrities, brands…you name it. The Twitter application can also be downloaded to a cell phone so you can send and receive Tweets 24/7. A profile and short bio complete the registration process and then you are ready to Tweet Out, as they say ….in other words, write your first tweet.


Presents:

Social Media 101

How it Works – Benefits to Business Users

• Build your following, reputation, and customer's trust. Once you are signed up, start by adding the Twitter graphic and a short message to all of your other advertising media—website, print ads, radio ads, menus, signage, flyers, posters, business cards, etc. “Follow us on Twitter!”

• As a business, you can use Twitter to:

• Quickly share information

• Gather market intelligence and insights

• Build relationships with people who care about your company.

• Often, there is already a conversation about your business happening on Twitter.


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Social Media 101

Start Advertising – Set UpFill out the simple form below to set up your account.


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Social Media 101

Start Advertising – Widgets and Resources

Twitter also offers many resources to help you spread the word about your Twitter account.

Let your website visitors know of your Twitter profile with a "Follow us on Twitter" button, or embed a widget on your site that will update with your latest Tweets. This will keep your visitors engaged with your business by seeing the latest news.

• Follow Buttons will promote your Twitter account and make it easy for people to follow you directly from your

website.


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Social Media 101

Best Practices – How to Tweet

• Share. Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!

• Listen. Regularly monitor the comments about your company, brand, and products.

• Ask. Ask questions of your followers to glean valuable insights and show that you are listening.

• Respond. Respond to compliments and feedback in real time.

• Reward. Tweet updates about special offers, discounts and time-sensitive deals.


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Social Media 101

Promoted Accounts• Use Promoted Accounts to quickly scale a follower-base of advocates and influencers for your brand. Whether you are gearing up for a big product release or looking to expand your online presence, building a strong base of engaged Twitter followers who share and amplify your messages can help your marketing take off.

• The Promoted Account is featured in search results and within the Who To Follow section. Who To Follow is Twitter’s account recommendation engine and identifies similar accounts and followers to help users discover new businesses, content, and people on Twitter. Your Promoted Account appears in this section for users who have been identified as most likely to have interests similar to your account.

• Promoted Account campaigns can be geo-targeted at the country level and at the DMA level within the U.S.

• Promoted Tweets will soon be available to all users as well.


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Social Media 101

• Increase visibility of your company, brands, products and services

• Increase the connected people (aka followers) interested in your content, products and services

• Increase number and quality of links to your website

• Increase pre-qualified visits to your website

Sources: twitterforbusiness.com; Optify, Inc.; Lyris Marketing Guide

An Active Twitter Program Can…


Presents:

Social Media 101Foursquare

Presented by: Gnames Media Group


Presents:

Social Media 101What is Foursquare

• Foursquare is a location-based networking website designed for

mobile devises, such as smartphones.

• With the Foursquare mobile application, individual users can ‘post’

their location at any type of venue including restaurants,

museums, and retail stores to their online circle of friends and

family.

• Foursquare is one of the fastest growing geolocation services

and currently has over ten million users .


Presents:

Social Media 101

How it Works- Individual Users

• An individual user registers at the Foursquare site and downloads the application to their iPhone, Blackberry or Android device.

• Once you are registered you can search for friends that are users and begin the process of posting your location at a venue. The Foursquare lingo for this is to “check- in”.

• After you post several check-ins, Foursquare can start providing personalized recommendations for places you may like to go.

• The creators of Foursquare incorporated game-like features that allow users to earn badges for checking-in at locations and earning a Mayor status of a location based on number of visits to that venue.


Presents:

Social Media 101

How it Works- Benefits to Business Users

If you own a retail store, bar, day spa or coffee shop and rely on ‘foot traffic’ for a significant part of your business, there are several ways to establish a presence on a geolocation site like Foursquare to start attracting more customers.

The first step is to Claim Your Business on Foursquare at their website and the registration process is fairly quick and free! Businesses that benefit the most using Foursquare use a variety of special offers to entice new customers and maintain contact with your best ones. Successful offers include:

A discount with purchase (something like, ‘spend $50 and get $10 off’). This is a great way to push your sales higher.

Something for free (for example, ‘enjoy a free dessert if you buy an appetizer and main course’). These are often low cost and high impact.

Special treatment (a zoo promotion : ‘check in on foursquare for private access to the penguin feeding’). These have no cost and create a great connection.

Reward your best customers (the classic Special is, “free coffee on your fifth visit’). It’s like a digital punchcard.


Presents:

Social Media 101

Analytical Data for Businesses

For the business owner that craves customer data, the Merchant Dashboard feature on Foursquare is for you. Once you have claimed your business, you get full access to real-time data about your customers including:

• Total daily check-ins over time

• Your most recent visitors

• Your most frequent visitors

• Gender breakdown of your customers

• What time of day people check in

• Portion of your venue’s foursquare check-ins that are

broadcast to Twitter and Facebook

The Merchant Dashboard is a very useful tool that can be used to tailor your Specials or even your business.


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Social Media 101

Engagement is the Key

• As your tech-savvy customers and prospects adopt the new

online networking habits, business owners have to include those

channels in their marketing mix.

• Foursquare is like a digital ‘word of mouth’ advertising channel

and as the number of users grows it is a good time for your

business to get on the geolocation service bandwagon.

Sources: FourSquare.com; Lyris Marketing Guide; FourSquare for Business 101


Presents:

Social Media 101YouTube

Presented by: Audit Visuals


Presents:

Social Media 101

YouTubeYouTube, or the “Business Pipeline”?

Fact: Anything and everything you're looking for can be found on You Tube. It is the 2nd most popular search engine on the Web.

We are a NOW society, with video you can tell your story in 1 minute in what would take your website 8 pages to explain.

Corporate video production is one area of business communications which has increased in importance in a massive way since online video exploded over the last year. ( The 15-30 sec. story)


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Social Media 101

Demographics:YouTube claims it’s a 53% male/47% female. 55% urban with median income of $74K. Nearly 70 percent are college educated, 47% are married, median age is 33.

According to the US Consumer Demographics report by 2015:

•The median age will be 37.4

•Hispanics are the fastest growing population

•Average peak spending age; 35-54

In January, 2011, 83.5% of the US Internet audience, or 171 million Americans, watched online video.

YouTube


Presents:

Social Media 101The Drivers:

• People most likely want to watch it than read about it.

• People expect more authenticity in what they view. People are looking for the “Trust Factor”.

• Authenticity is what enables us to make much better connections with others. (eye contact)

• If the product or service is complex, video will take less time to explain and have more impact.

• The Media is the message. It’s all about “Branding”.

• Real time feedback, YouTube views are counted, and you can see what people really looking at.

YouTube


Presents:

Social Media 101Branding:

In order to build your personal brand on YouTube, you have to decide how you want to position yourself.

1.Choose a channel name: Your name or company name.

2.Profile setup: Basic information used in search.

3.Channel information: Setting up the account type.

4.Customize your channel: Layout design.

5.Channel title and tags: Naming content.

6.Themes and Colors: Backgrounds, fonts, & color.

7.Modules: Building the brand

8.Latest video: Setting up the viewing sequence.

YouTube


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Social Media 101

YouTube Links


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Social Media 101

Social Media Driving Business

Website

YouTube Links


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Social Media 101The future of YouTube:

More of the same means more exponential growth of videos on the Web.

“The mobile opportunity for YouTube is bigger than just making all the video in the world available in your pocket.

Mobile phones are also the new video cameras. Once it becomes truly easy to upload video from your phone to YouTube, it could truly become the repository of every captured moment in people’s lives.” - Chad Hurley, co-founder

YouTube


Presents:

Social Media 101QR Codes

Presented by: Audit Visuals


Presents:

Social Media 101

QR CodesWhile QR codes, or Quick Response Codes, are still considered a novelty here in the United States, they’ve been actively used for over a decade in Japan where they were invented. QR is a registered trademark of Denso Wave, a subsidiary of Toyota.

Denso Wave has elected not to exercise their patent rights of QR codes and that has encouraged their widespread use. More recently, the system has become popular outside of the industry due to its fast readability and comparatively large storage capacity. (www.socialmediaexaminer.com)

A good general informational source is Wikipedia. (www.wikipedia.org/wiki/QR_code)


Presents:

Social Media 101

QRCodesQ: What are QR Codes?

A: Bar codes are linear one-dimensional codes and can only hold up to 20 numerical digits, whereas QR codes are two-dimensional (2D) matrix barcodes that can hold thousands of alphanumeric characters of information. Their ability to hold more information and their ease of use makes them practical for small businesses.

When you scan or read a QR code with your iPhone, iPad, Android or other camera-enabled Smartphone, you can link to digital content on the web; activate a number of phone functions including email, IM and SMS; and connect the mobile device to a web browser.


Presents:

Social Media 101

QRCodesQ: How do I create a QR Code:

A: It’s a simple process of entering the appropriate data into the QR code generator. (I use www.qrstuff.com)

You can create your own free code on the web by searching “QR Code”. Once you have found a site you like you will be asked to enter data to create your code. The data can range from your website, YouTube channel, to detailed information regarding your product, service, or location.

Once you have created you QR Code you can print it as a jpeg, or hard copy. Some uses for the code: The back (or front and back) of your business card, your brochures and other marketing materials, restaurant menus, return policy, the sides of trucks and trailers, and many others.


Presents:

Social Media 101

QRCodesQ: How do I obtain a scanner?

A: Most QR Code scanners are free and can be obtained using your smart phone or “Epad” and load the app. The iPad has over 16 different apps for scanning. They all operate about the same.

Q: What is the benefit of using a QR Code?A: The marketing potential of QR codes lies in the fact that they are open source, free to generate and have a hyperlinking capability. You can generate and print your own QR codes for free, for others to scan, by visiting one of several sites that generate QR codes. QR codes can connect a person equipped with a camera phone and the right reader software to not just text or contact information, but also to email, IM, SMS, a web site, or a wireless phone number.


Presents:

Social Media 101

QRCodesQ: What does the QR Code do?

A: You can use them on billboards, in-store displays, business cards, event ticketing and tracking, trade-show and conference management, print ads, contests, direct marketing campaigns, coupons, restaurant menus, sides of trucks, point-of-sale receipts, product tags and packaging, and more and more.

Q: What will it accomplish?A: At the very moment when prospects are exposed to your message, product, or service they can scan the QR code and get connected to your offer, call to action, information, or web site.


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Social Media 101

QRCodesQ: What is the future of QR Codes and Tags?

A: “The next generation of barcodes will hold even more information – so much that an Internet connection will not even be necessary. The content will be effectively embedded in the code. Imagine scanning a digital code to manifest physical reality?”, according to Jeff Korhan, a professional speaker, consultant, columnist on new media and small business marketing. (www.socialmediaexaminer.com)


Presents:

Social Media 101Google+

Presented by: WordPlay, Inc.


Presents:

Social Media 101

Google+: The Stats

Launched June 2011; open to public Nov 2011

Fastest growing social media network

Approximately 67 million users

Estimated 400 million users by end of 2012

Ranked #8 in top 10 social media networks (Nielsen)

Seen as rival primarily to Facebook

Top Google+ brand pages:1. Android: 235,742 followers (free app available)2. Mashable: 131,208 followers3. Google Chrome: 127,611 followers4. Google+: 113,355 followers5. Coldplay: 106,791 followers6. H&M: 99,116 followers7. New York Times: 93,397 followers8. Marvel: 93,384 followers


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Social Media 101

www.google.com/+/business


Presents:

Social Media 101#1

#2


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Social Media 101

Google+: The Basics

Must have Gmail account Personal email or generic to be used my multiple people: [email protected]

Must have personal profile before a Google+ business profile can

be created

Follow prompts to set your business page

Customize the business page with information, images, videos

Find people/businesses to follow and invite people to join Google+

Don’t have to be “friends” with someone to follow them Page must be updated regularly (min 3 times per week)

React and respond to followers – must be TWO WAY interaction


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Social Media 101

#1


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Social Media 101


Presents:

Social Media 101

#2


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Social Media 101

Google+: Features Circles

Way to organize people in your network: friends, family, customers No limit to how many circles can be created You can add people to more than one circle Share content with different groups of people in a more secure, private way Google+ Business message can be shared with one or multiple circles Do NOT have to be “friends” with someone to add to circle

Hangouts Lets companies communicate with circles through video conference

+1

Similar to Facebook “Like” button, allows people to recommend your

products or services, and share with their contacts.

Enhanced Search Search for people with same occupation, hobbies, geography, etc.


Presents:

Social Media 101

Google+: Using it for Business

Marketing: Send specific offers to specific customers

Education: Customize content for specific audiences

Build Relationships: Companies can follow and comment on

any fans status messages

Cross-promotion: Draw people to your Google+ page by using

the icon and/or +1 button on website, blog, marketing materials

Improve SEO ranking

Targeted advertising Opportunity to be a leader


Presents:

Social Media 101Thank You

From the Grapevine Chamber of Commerce


Presents:

Social Media 101Q & A Session


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Social Media 101

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Twitter.com/GrapevineCoC

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