social media seminar ppt
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![Page 1: Social Media Seminar PPT](https://reader038.vdocuments.us/reader038/viewer/2022102507/548f07cfb47959bd708b4614/html5/thumbnails/1.jpg)
Facebook 101
Educating, Engaging, & Empowering
May 3, 2012Annual Gathering Pre-Event
![Page 2: Social Media Seminar PPT](https://reader038.vdocuments.us/reader038/viewer/2022102507/548f07cfb47959bd708b4614/html5/thumbnails/2.jpg)
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What are Your Hopes?
Community, Connection, Communication
To be more informed
To reach a different/new segment
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Greatest Concerns
The Know-How
How do you do it, teach it, and keep it?
Boundary/Ethical
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Top Questions
How-Tos
Content
Teaching/Duplicating
Effective Evangelism
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QuickTime™ and a decompressor
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Why Have a Profile?
Join the Conversation
Enhance Evangelism
Work More Efficiently
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What is Facebook?
Created in a Harvard dorm to create a file-sharing network among students
“Trying to map out the world that already exists”
Enhances already existing relationships
Allows opportunity to narrow the degrees of separation
ALL content is owned/managed by user
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Why Have ONE?
A Confusing Boundary
Inconsistent with Congregation’s Expectations
Our goal is authenticity, sincerity, and “humanity”
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What is Timeline?
A blend of several social media sites
Real Time Diary
Allows more input from the past
Allows you to tell your story
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Facebook 201Educating, Engaging, & Empowering
May 3, 2012Annual Gathering Pre-Event
![Page 17: Social Media Seminar PPT](https://reader038.vdocuments.us/reader038/viewer/2022102507/548f07cfb47959bd708b4614/html5/thumbnails/17.jpg)
Small Group Questions
1) What is your name/church?2) How have you been touched by a
Facebook Ministry3) What is your most unexpected Facebook
connection?
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What is Facebook?“Trying to map out the world that already exists”
Enhances already existing relationships
Allows opportunity to narrow the degrees of separation
Allows interaction through a habitual behavior
Strengths - Evolving, powerful, BIG
Weaknesses - low-commitment, possibly enabling, fleeting
A tool for your CONGREGATION
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Who Are You Going to Be? (Online)
Authenticity is NECESSARY
Pick a limited number of Social Media Tools
Discover your Social Media “personality”
Decide what you want from Social Media
Determine a work flow
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Know Your Audience
Avg. Use of 55 min/day
gets 8 friend request/month
clicks “Like” 9 times/month
Makes 25 comments/month
“Fans” a page twice/month
Is a member of 12 Groups
28% interact almost completely mobile
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The Three Facebook Options
Profile - As a person - what every user has
Page - Who We Are - always accessible to all - content can be managed by one or several
Group - As a “Normal” Group would be - could be open or private and allows for conversations and document sharing
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Facebook 201Educating, Engaging, & Empowering
May 3, 2012Annual Gathering Pre-Event
![Page 25: Social Media Seminar PPT](https://reader038.vdocuments.us/reader038/viewer/2022102507/548f07cfb47959bd708b4614/html5/thumbnails/25.jpg)
Small Group Questions
1) Tell us about some of the online ministries your church is doing or has attempted?2) What are some of the joys/challenges
you’ve experienced as a part of the social media process?
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Making the Most of FB
Reach out (“Like”, Tag) other churches
Take your “fans” behind the pulpit
Go beyond the ministry - be people
Ask for input from fans. (polls)
Be VISUAL!!
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Making the Most of FB
Make Everything an Event
Don’t Just ask for things, don’t overannounce!
Don’t forget basics (Address, website, phone)
Offer Exclusive Content
Check Out Other Tools (apps/designs)
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Biggest Traps
Becoming Static/Disappearing
Over-posting
Doing it all yourself
Invasive commenting
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Summary
Who (is creating and receiving)
What (content/story/brand)
Why (Be clear on your purpose)
Where (EVERYWHERE!!)
How (Have a plan!)
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Getting Likes
Prizes/Check-Ins
TAGGING
Interact
Pictures!! Pictures!!
Qr Codes (http://createqrcode.appspot.com/)
Ask
Integrate other forms of Social Media
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Other Social Mediii
YouTube
blogtalkradio.com
Ustream.tv
Pinterest.com
Your Blog (wordpress.com)
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Groups
Function as a “group” would
Sharing conversation in real time
Sharing Documents
Can be private, hidden, or public
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Facebook 201Educating, Engaging, & Empowering
May 3, 2012Annual Gathering Pre-Event