12 WAYS

to Market Your Brand on

THE NEW MEDIABy Victorino Q. Abrugar

Marketing Strategist

Optixor, Inc.

What is NEW MEDIA?

The media before…

The media

now…

New media are means of

communication using DIGITAL

TECHNOLOGIES, such as the

Internet, websites, blogs,

search engines, social media,

and mobile apps

(AT LEAST FOR NOW).

The NEW media

now will become

OLD media in

the future.

New media marketing is

also called digital marketing,

Internet marketing or

online marketing. (again… at

least for now).

What does a newmedia or digital

marketer do?

Content marketing

Search engine marketing

Social media marketing

Tribal marketing

PPC/Paid marketing

Digital PR

Conversation marketing

Relationship marketing

Data-driven marketing

Conversion marketing

12 WAYS

to Market Your Brand on

THE NEW MEDIA

#1 Make a strategy

• Analytics, conversion,

• Relationship, thought leadership, trust, loyalty

• Content, SEO, tribal marketing, conversation,

• Create website, blog, social media pages

Home Engage

PersistLift

The HELP Marketing Strategy

#2 Build a website and blog.

www.Rise.PH

#3 Create high-quality and

engaging content

#4 Optimize your brand for

the search engines

#5 Grow your influence on

social media

#6 Join online communities

#7 Do interesting conversations

#8 Build connections and

relationships

#9 Invest in Paid Ads

#10 Target your market

#11 Improve your conversion

#12 Utilize intelligent data

To be continued…

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