This presentation is property of Michael Lewis. 310-801-6040

MARKETING LISTING CONSULTATION

PREPARED EXCLUSIVELY FOR:

Luis Redondo1131 Reeder Circle

804 Town Boulevard, Suite A-2040 Atlanta, GA 30319Office: 404-419-3525 | Fax: 404-478-8863

Email: jdkellum@kw.com | Website: www.keenankellumgroup.com

PREPARED BY:

NANCY KEENAN & J.D. KELLUM

Luis Redondo1131 Reeder CircleAtlanta, GA 30306

Dear Luis -

Thank you for the opportunity to discuss the sale of your Morningside home. Nancy and I have built our business on results and reputation, and I am confident we can deliver for you.

Most agents simply list homes. We market them... and we do so with passion!

From listing to closing, we are committed to navigating the entire sale process for you, using our expertise to sell your home smoothly and for top price. We will actively target the types of buyers most likely to want your home. Right from the start, we will advise you about any home repairs and improvements that will maximize your asking price. And we will advertise your home 24 hours a day, 7 days a week.

This package contains helpful information for you, including an overview of the home selling process, answers to frequently asked questions and our 14-Step Marketing Plan.

Also included is an in-depth analysis of your home, compared to other recent sales in the market. After you've had the chance to review this information, please contact me so that we can get started right away with a recommended personalized marketing program and pricing strategy for you!

We appreciate the opportunity to earn your business.

Sincerely,

J.D. Kellum & Nancy Keenan

PROFESSIONAL PROFILE

J.D. KellumRealtorKeller Williams Peachtree Road

“With more than 15 years in the financial services industry, I understand the level of care and attention my clients expect and deserve. Buying or selling a home is the single largest financial transaction that most people face in their lives, and I am equipped to deliver maximum results with professionalism and patience. As an avid technologist with an extensive marketing background, I use the latest web services and best available internet tools to connect with my buyers and sellers. This allows me to provide real-time home sales information and to accurately predict home pricing trends. Whether you’re moving up or moving on, I look forward to helping you make your transition an experience to remember.”

Professional

• “Five Star Real Estate Agent” award• Agent Leadership Council• Certified Distressed Property Expert• Million Dollar Roundtable

Personal

• Past board member “For the Kid”• Board member CHRIS Kids

J.D

. K

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PROFESSIONAL PROFILE

Nancy Harris KeenanRealtorKeller Williams Peachtree Road

“As an Interior Designer/Home Renovator, classically trained artist, and experienced Realtor, I have a unique skill set that can help you sell your house for the best possible price in our current market. Additionally, as your buyer’s agent, I can help you envision your new home and evaluate your choices, while keeping in mind function, design and economy. My community networking history and communication skills are also a benefit to you as a Buyer or Seller. “Insider” information sourcing buyers for your home and not-yet-listed properties for you as a Buyer can only come from an agent who has built a career on over 20 years of relationships.”

Professional

• “Five Star Real Estate Agent” award• Agent Leadership Council• Top 5% of Atlanta Board of Realtors• Million Dollar Roundtable

Personal

• Past chair of Cliff Valley School auction• Board member CHRIS Kids

NA

NC

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MARKETING STRATEGY: MARKET ING STRATEGY

“We're not just selling a home, we're selling a neighborhood.”

- j.d. & nancy

2 4 / 7 I N T E R N E T M A R K E T I N G

W h e n y o u l i s t w i t h u s , w e ’ l l h a v e a c c e s s t o t h e K e l l e r W i l l i a m s L i s t i n g S y s t e m , o r K W L S . T h i s p r o p r i e t a r y , e x c l u s i v e s y s t e m e n s u r e s y o u r p r o p e r t y i s m a r k e t e d o n l i n e 2 4 / 7 t h r o u g h m o r e t h a n 3 5 0 o f t h e m o s t p o p u l a r s e a r c h W e b s i t e s .

EXTENDED MARKET REACH

PR INT MED IA

MLS CARAVAN EXCLUSIVE

P R O F E S S I O N A L P H O T O G R A P H Y

PROPERTY FLYERS

EXTENDED MARKET REACH

TECHNOLOGY DR IVEN MARKET ING

• Put on All Marketing Materials• Designed to Direct User to another

Destination

Your Property Virtual Tour will be loaded on YouTube for Online Marketing Exposure

POSTCARD MA IL INGS

WEBS ITE EXPOSURE

• www.yourwebsite.com

SOC IAL MED IA

”

STAGING

We want your home to be shown in the best possible light to appeal to the MOST prospective buyers. This will help get you top dollar in the shortest amount of time.

We will create a warm and inviting environment focusing on the best architectural features and selling points of your home.

WHY KELLER WILL IAMS

WHY KELLER WILL IAMS

Keller Williams is not your traditional Real Estate company. That is why it is not surprising that it is the fastest growing real estate company in North America and soon to be #1 globally. Our phenomenal growth is only part of the story:

• Largest independent real estate franchise

• A network of over 100,000 real estate consultants with a projected growth of 300,000

• 700+ offices in the US and Canada (50 Major Markets)

• Excellence in cutting-edge real estate training, real estate coaching and real estate education

• Most Innovative Real Estate Company – Inman News

WHY KELLER WILL IAMS

Technology• Leading-edge tech tools and training give me the edge in effectively marketing your

property online, 24 hours a day, seven days a week! Through KW’s exclusive Keller Williams Listing System (KWLS), your property is fed to more than 350 online search engines and available on KW’s Web network of more than 76,000 sites.

• Best of all, because of Keller Williams Realty’s “My Listings, My Leads” philosophy, every single Internet inquiry on your property will come directly to me so that I can follow up quickly on potential buyers for your property.

Teamwork• Keller Williams Realty was designed to reward agents for working together. Based on

the belief that we are all more successful if we strive toward a common goal rather than our individual interests, I’m confident that every Keller Williams professional shares the common goal of serving you, my client, in the best way possible.

Knowledge• Keller Williams Realty helps me stay ahead of trends in the real estate industry through

its comprehensive, industry-leading training curriculum and research resources. It’s what prepares me to provide you with unparalleled service.

Reliability• Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the

importance of having the integrity to do the right thing, always putting your needs first. It reinforces my belief that my success is ultimately determined by the legacy I leave with each client I serve.

Track Record• I’m proud to work for the fastest -growing real estate company in North America and

the third-largest real estate company in the United States. It’s proof that when you offer a superior level of service, the word spreads fast.

WHY KELLER WILL IAMS

• Keller Williams Realty is has offices across the country and worldwide.

• Keller Williams Realty is has offices across the country.

WHY KELLER WILL IAMS

• Keller Williams Realty is WORLDWIDE.

• Our international presence exposes your home to global buyers.

WHY KELLER WILL IAMS

• Keller Williams Realty is the Largest Real Estate Company in the United States by agent count.

WHY KELLER WILL IAMS

• Keller Williams Realty now has more than 20% market share in Atlanta.

• The next 4 competitors have only 23% in total.

CONSUMER-CENTR IC KW.COM

KELLER WILL IAMS AWARDS & HONORS

PR IC ING YOUR HOME

P R I C E R I G H T – AT T R A C T B U Y E R S

• Pricing your property competitively will generate the most activity from agents and buyers.

• Pricing your property too high may make it necessary to drop the price below market value to compete with new, well priced listings.

P R I C I N G M I S C O N C E P T I O N S

• The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market.

• Buyers make their pricing decision based on comparing your property to other properties SOLD in your area. Historically, your first offer is usually your best.

PR ICED AHEAD OF THE MARKET

PR ICED AHEAD OF THE MARKET

PR ICE R IGHT – T I M E O N T H E M A R K E T W O R K S A G A I N S T Y O U

P R I C E C O M P E T I T I V E LY – T H E F I R S T 3 0 D AY S A R E C R I T I C A L

Comparative Market Analysis for 1131 Reeder Circle