11.2010 l.v.e.b. e.mag
DESCRIPTION
Fall/Winter Fashion issue of La Vie Est Belle Magazine! Features local fashion designers and boutiquesTRANSCRIPT
THIS GIRL’S
ACCESSORY
www.ThisGirls.Etsy.com
11.2010 CONTENTS:
11.2010 EDITOR’S NOTE:
The word I‟m thinking of is… Explore
the future of L.V.E.B. with Sonia
Garza.
MEOW BACK AT CHA
Introducing Artist of the month
Olivia, fashion stylist
extrordinaire who shares her
favorites and her secrets on
LusttForLife.com.
LAYER BY LAYER
This month‟s First Wednesday Art
Walk was layered with cozy long
sleeves, knits and trendsetting head
toppers.
ONE NIGHT, FOUR DESIGNERS
Project 1016 Fashion at Tapestry
Park. An event to be remembered
benefitting the Boselli Foundation.
A preview of each collection.
ON THE COVER: NOW POSE
Hope Roberts does her magic for the
cover story of 11.2010. Photographed
by Lauren Gherardi. Styled by
Nullify Anew. Hair and make-up
provided by Sonia Garza.
CAMO.FLAGE
Fashion stylist Sarah Rogers brings
you the hottest look this fall with
„Ready for war‟… or the runway.
ON THE SUNNY SIDE OF THE STREET
Photography by Gabriel Combs and Lauren Von
Eberhard of L.A. featuring Coury Combs and
Styling by Fancy Tree House
HAPPY SHOPPER’S DAY
Fashion journalist Laura Franco gives you
the inside story about Black Friday 2010!
Photography by John Kester featuring
Kayleigh Hair. Styling by MIAOU and Make-up
provided by Trinity Baker.
WINTER ON THE RANCH
Photography by Jessica Castro featuring
Alvana Nicaj and Hope Roberts. Make-up
provided by Luisa V.
CITY CHIC
Photography by Anjelica Martinez featuring
Tricia Craan. Make Up & Hair by Kelly
DeMauro. Styling by Waina Chancy. All
Clothing provided by La Martine Store.
FROSTY BRONZE
Fashion journalist Megan Champion brings you
affordable beauty products. Featuring
Samantha Jaramillo.
CHILLING IN LACE
Photography by Erin Gordon featuring
Samantha Jaramillo. Hair and make-up by
Monica Zvonchenko.
All Dresses! All the time!
L.V.E.B.
I‟m thinking of a word. The word I‟m thinking of is light,
crisp, original and high spirited. This word reflects the new
talent, the up and comers, the artists filled with the
constant flow of ideas and the people ready to make their
debut. The word I‟m thinking of is beautiful, stunning…
amazing. It‟s parallel to the work of the clothing designers,
models, photographers and writers that fill our pages each and
every month. The word I‟m thinking of resembles the first
chance that some artists need to launch their new line, their
new exhibit, their portfolios, their boutiques, their dreams.
The word I‟m thinking of is aligned with our mission to always
be a platform for emerging fashion artists.
The word I‟m thinking of will grace the cover of L.V.E.B.
E.Mag in 2011. This word is the new and permanent title of our
publication as we go forward continuing to display an array of
talent throughout America and the world.
What‟s the word I‟m thinking of? 2011 is drawing near. Have
you started your holiday shopping yet?
Thank you for reading L.V.E.B. E.Mag!
Sonia Garza
Photo by Jessica Castro
Featuring Ashley Nix
MEOW
BACK
AT CHA!
Hello to Artist of the Month „Olivia‟,
fashion stylist and blogger
extrordinaire. This amazing young lady
gives her readers tips and tricks on how
to get the latest looks.
This beloved blogger has a quirky way
about her that her fans just can‟t get
enough of. Here‟s what Olivia had to say
when she posted this luxurious leopard
print maxi dress:
„You know you are automatically friend-
compatible with someone when you randomly
start meowing, and they meow in return.
Ahem Rachel. And it's always nice to have
that one friend you can tote around
during embarrassing family dinners that
somehow entails to shaking dollar bills
at Moroccan belly-dancers. On another
note, I received this leopard-print maxi
skirt eons ago and just recently
discovered it in the black hole of my
closet. It's just the perfect thing to
wear out and about when strolling down
Hollywood Blvd. *Insert cougar paw pump*‟
We couldn‟t agree with you more Olivia!
We look forward to following your styling
for many years to come!
-Sonia Garza
You can follow Olivia‟s blog HERE!
Olivia’s Wardrobe:
Leopard Maxi c/o Beyond Black Dreams Bdg Crop Top Vintage Fur
Forever21 Wedges
Layer By
Layer
We bring you fall and winter
fashion seen on the sidewalks
of Downtown Vision‟s First
Wednesdays Art Walk. What‟s
the trend? Lots and lots of
layers and over the knee
boots!
To the right:
Brittany Purschell
Earrings from Forever 21
Necklace and belt by
Betsy Johnson
Green vest from Aeropostale
Guess Jeans
Vintage over the knee boots
On the left:
Ceejay Blake and
Melanie Kay Griffin
Wearing Forever 21.
On the left:
Kelsey Roband
Sequined top
Body Central
Jeans and shoes
Forever21
Clutch from NY&Co.
Kathleen Elvir
Clothing and
accessories from
Forever21.
‘MARY’
„UNTITLED‟
Paintings by C. Grasi.
ONE NIGHT
FOUR DESIGNERS
Project 1016, coordinated by IF
Marketing & Advertising proved to
be a huge success! Four designers
displayed their latest
collections at Tapestry Park for
Jacksonville‟s fashion
enthusiasts to benefit the
Boselli Foundation. It was a
stunning performance that will be
remembered and celebrated by all
who were in attendance. We bring
you a preview of each collection
shown at Project 1016.
-Sonia Garza
Photo gallery provided by
Mario Peralta.
Boheminan rock dolls strutted the down the runway for Zula Studio.
Continued on the next page.
Graphic tees, amazing separates and flowing dresses graced the runway of Courtney
Glavin‟s Richard and Bancroft collection.
Circa Sixty Three turned it all the way up with their crowd pleasing vintage lucite
bubble beads collections.
Continued on the next page.
Erin Healy put on an elegant show for her applauding audience. Each piece was
stunning on the ravishing models dawned in the designers latest collection.
Danielle Insetta of Circa Sixty Three following her collection shown at Project 1016.
Zula of Zula Studio
following her collection
at Project 1016.
Erin of Erin Healy Designs
following her show at Project
1016.
Nikki Todd
Announcing for the
designers at Tapestry
Park.
Project 1016 Sponsors:
Rio Hair Salon, Two Blondes and A Guy Hair Salon, Alfaparf Hair products, and III Forks.
NOW POSE:
11.2010 cover model Hope Roberts worked her magic for L.V.E.B E.Mag on
St. George St. in historical Saint Augustine. We shot this on a very
sunny day in mid October. It was an amazing shoot and also very unique.
It was the first time that we let the model choose the location, the
mood of the shoot and the hair and make-up looks. Hope chose it all
with wardrobe styled by the amazing online boutique called Nullify
Anew. We knew we would be pleased with the outcome, and we were right.
The L.V.E.B. team is ecstatic about Hope‟s creativity as well as her
modeling range. She knows how to make each item visible and important
in an image. She also knows how to strike a pose again, and again and
again. As soon as Hope hears the click of a camera she‟s in her next
pose. It was like being on set in Madonna‟s music video Vogue, that‟s
Always a good thing when each pose is equally as stunning as the last.
Here we bring you the 11.2010 cover spread photographed by Lauren
Gherardi. Hair and Make-up provided by Sonia Garza.
Camo.Flage
Military is a HUGE trend continuing
into this fall 2010! It can be as
simple as having epaulette shoulder
detail on your blouse to a full on
military jacket. Designers like
Balmain, Burberry, Juicy Couture,
and Diane von Furstenberg are all
designing this “ready for war” look,
just to name a few! Adding big brass
buttons on a jacket or army patches
on a sleeve can turn any look into
Military! Skinny black denim and a
mid calf to thigh high boots will
definitely finish off this look! So
march into this fall with your best
CAMO look and be ready for your
fashion moment!
To the right are some of my favorite
military inspired looks and where
you can find them!
-Sarah Rogers of ClosetDiaries.com
SAKS FIFTH AVENUE
Burberry Brit Hooded Anorak
SAKS FIFTH AVENUE
Son of John Sequin Pocket Military Shirt
NET-A-PORTER
Marc by Mark Jacobs Marlow cotton-twill
belted dress
NET-A-PORTER
Balmain Silk-blend tweed military jacket
MUSH
MUSH COUTURE HANDMADE ACCESSORIES
www.MushCouture.Etsy.com
miaou
HAPPY
SHOPPING DAY!
Twenty-five days left until Jacksonville‟s
shoppers and fashionistas make their way
from the turkey and stuffing to the crowded
stores and malls.
Some might be looking to complete holiday
shopping lists, while others plan to scope
out the latest styles and trends on Black
Friday, the nation‟s busiest shopping day of
the year.
Whatever your prerogative may be come Nov.
26, there are plenty of places around town—
and even online—offering great bargains,
which will have your credit cards on the
verge of maxing out.
La Vie Est Belle has compiled a list for
fashionistas, featuring some exclusive tips
and great stores to check out ensuring your
Black Friday 2010 retail experience is a
joyful and stylish one!
1. Forever 21 (St. Johns Town Center): If
you haven‟t heard, the popular chain has
opened up second location in Jacksonville
(the first at Regency Mall and a third
coming soon at The Avenues). This time in a
bigger venue, offering more selections to
customers. Forever 21 is known for providing
off-the-runway looks at extremely affordable
prices.
This fall and winter, skinny, cropped cargo
pants, sequin tops/skirts and oxford shoes
are all the rage---and shoppers can stock up
on these items starting as low as $10. The
store is also a great place to buy basic yet
luxe items, such as tanks, tees, jewelry and
accessories. And if you‟re an early riser,
you might be able to snag some giveaways the
store tends to provide to the first wave of
customers.
You might also enjoy www.ZulaStudio.com.
Photo on right
by John Kester
Featuring
Kayleigh Hair
Styling by
Miaou
Make-up Artistry by
Trintiy Baker
Continued on the next page.
2. Outlet shopping? The Prime Outlet stores
in St. Augustine offer great discounts as
well. With stores and designers like Saks
Fifth Avenue (Off 5th), Juicy Couture, Kate
Spade, Michael Kors, Ralph Lauren and
J.Crew, shoppers can get Black Friday sales
on already discounted items. The outlet mall
also holds the Midnight Madness Pajama Jam,
where stores are open from midnight to 10
p.m. 3. Kohl’s: Another store that opens as early
as 4 a.m. offers sales on a variety of items
ranging from men‟s and children‟s clothing
to house wares. As for women‟s wear, Vera
Wang‟s and Lauren Conrad‟s clothing lines
are definitely top choices for affordable
yet sleek looks.
4. H&M: If you‟re planning to venture out of
Jacksonville, H&M is the ultimate store to
venture to if you‟re looking for European-
chic clothing at low prices. The closest
location is at the Florida Mall in Orlando,
but the trip is worth the time considering
they offer some of the most stylish clothing
choices in the market.
Big-time designers have collaborated with
the store to create their own lines such as
Sonia Rykiel, Matthew Williamson and Stella
McCartney. This autumn, one of the store‟s
most anticipated collaborations, Lanvin,
will premiere his line, Lanvin for H&M on
Nov. 2. You might also like
LoveOfDresses.com and Richard and Bancroft!
5. The Internet and online retailers can
sometimes serve as your best options for
deals on Black Friday. Some stores have
already put their Black Friday products on
sale on Thanksgiving Day.
“Even though stores aren‟t open, most of
their products are available for the Black
Friday price on their website,” says Mike
Riddle, Webmaster of Black-Friday.net.
Shopping online can also help save time by
allowing you to choose products online and
seeing what else stores are offering.
“If you do all of your shopping online, you
can get far more that you can actually get
in the store, and you can get everything
delivered to your house,” Riddle says.
High-end department giants such as
Bloomingdales, Nordstrom, and Lord and
Taylor tend to have huge markdowns on their
popular items come this time of year and
indie yet cutting-edge designers
Madewell1937.com and Topshop.com offer great
sales and free shipping on all purchases.
Online Boutiques: LoveOfDresses.com, Chabri
Fashion, Richard and Bancroft, Erin Healy
Designs, Zula Studio, Arrogant Loves
Original, Nullify Anew, This Girl‟s
Accessory, LuellaBird, Miaou and many more!
6. Check out Black Friday sites and shopping
blogs: Black-Friday.net and
BlackFriday2010.com provide insider
information all stores‟ advertisements
anywhere from a month before to when the big
day actually happens. Interested shoppers
will be able to look at every stores‟ ad and
compare products.
Blogs such as shopaliciousblog.blogspot.com
and jcrewaficionada.blogspot.com are
dedicated to providing insider-shopping info
and inform readers on insider sales.
Also, research and plan ahead in terms in
what you want to purchase and get to stores
early to get the first picks of the best
items. And shop in groups---the more the
better. You and your friends or family can
split up and help buy things off each other‟s
lists. Happy shopping!
-Laura Franco
Happy Thanksgiving and Black Friday
from the L.V.E.B.
Team!
Winter At
The Ranch Photography by Jessica Castro featuring Alvana Nicaj and Hope
Roberts. Make-up provided by Luisa V.
If you are a high fashion model looking for exposure in a major runway show, now is your chance to shine. Jacksonville Fashion Week is set to host an open casting call on Wednesday, November 17th from 4-8pm at Walkers Wine Bar (2692 Post Street) and Thursday, November 18th from 4-8pm at Brasserie Ballroom (Beach Plaza 1312 Beach Blvd) for male and female models interested in gracing the catwalk for Jacksonville Fashion Week to be held March 23-26, 2011.
In its inaugural year, Jacksonville Fashion Week is an annual lifestyle event that will display the fashion and style of 10 distinguished, emerging and established designers for entertainment and commercial purposes. Each JFW runway event will benefit a designated charity. You will have the opportunity to showcase your talents and abilities for model scouts, members of the media and other influential industry professionals. Casting Requirements:
There are no age restrictions or required experience for the Model Casting (however experience is preferred). Applicants under the age of 18 must have parental/guardian permission to apply. Females must be at least 5’7” and males must be at least 5’10” to qualify and height will be confirmed at the casting call.
What to Wear:
Dress is casual. Women should wear form-fitted clothing, little to no makeup, with hair pulled back and you MUST have heels to walk in. Men should wear fitted pants and a fitted t-shirt, with hair brushed away from the face. A headshot photograph of you will be taken at the casting call you attend. If you interested in walking for our swimwear runway shows, please bring a swimsuit with you (women only).
Time Commitment Requirements:
Punctuality and professional demeanor will be required at all times. You will be required to attend the designer fittings. If you are cast in more than one show, you will be required to attend fittings for each designer. All fitting dates and times are at each designer’s sole discretion. Each model is required to attend mandatory dress rehearsal the evening of Monday, March 21, 2011. Models not in attendance at mandatory rehearsals will immediately be disqualified from participating in Jacksonville Fashion Week. The night of your designer’s show, you will be required to be on location as early as 3 pm, Thursday, March 24th through Saturday, March 26th for evening runway presentations.
Model Incentives:
All models selected to participate in a JFW runway show will receive:
A JFW VIP gift bag valued at more than $200.00 following the event.
Recognition on the JFW website and all JFW event programs.
Opportunity to network and showcase your talents and abilities for experienced designers, model scouts, members of the media and other influential industry professionals
All models selected to participate in Jacksonville Fashion Week will be notified by Monday, November 29th, 2010.
We look forward to seeing all of you at one of the casting calls!!
-The JFW Team
CITY
CHIC
Photography by
Anjelica Martinez
featuring
Tricia Craan
Make Up & Hair by
Kelly DeMauro
Styling by
Waina Chancy
All Clothing provided by
La Martine Store
Frosty
Bronze
I love that sun kissed glow on my
face you can only get from a few
hours at the beach, or from Rimmel
Natural Bronzer.
Since I gave up the tanning salon,
bronzer has become my new best
friend, especially for the winter
season!
The first time I used this product,
I noticed that it really did look
natural. There is no glitter,
shimmer or shine added, no pink
hues either just pure bronze.
The lightweight powder creates a
matte finish that is perfect for
the girl who wants to wear makeup
without looking like she‟s wearing
makeup and for the girl who wants
that perfect sun kissed face
without the harmful UV rays taking
their toll and the mega beauty
store emptying her wallet.
A product I would easily pay $10
for, usually available for under 5
bucks.
That‟s something to glow about! -Megan Champion
Photographs by
Samantha Jaramillo
Featuring herself
Make-up by
Harriet Medroza
CHILLING
IN LACE
Photography by Erin Gordon featuring Samantha
Jaramillo. Hair and make-up by Monica
Zvonchenko.
L.V.E.B.
SONIA GARZA Executive Editor
LAUREN GHERARDI
Key Photographer, Creative Director
SARAH PAPKE Senior Editor, Creative Director
JESSICA GOLDING
Executive Editor, LA
HEATHER WHITSON BLACKWELL Fashion Photographer
TARA BALDREE
Fashion Photographer
KATIE SMITH Fashion Journalist
MEGAN CHAMPION
Fashion Journalist
LAURA FRANCO Fashion Journalist
DANIELLE DOWNING PAGETT
Fashion Journalist
RENA RETTINGER Fashion Journalist
CARL HARPER
Men’s Fashion Journalist
SARAH ROGERS Guest Fashion Journalist
ART
+ FASHION!
Continued on the next page.
THANK YOU!
Letters to the Editor can be sent to:
Editor: Sonia Garza
Also,
Please contact us with inquiries about being featured as a/an:
Artist of the Month
Cover Model
Editorial Fashion Spread
Closet Raid
Fashion Journalist
Company Advertisement
PHOTO ABOVE BY LAUREN GHERARDI
FEATURING MELANIE KAY GRIFFIN
PHOTOGRAPHY BY LAUREN GHERARDI FEATURING KIRA GALANG IN OBSCURED COUTURE.
MAKE-UP AND HAIR BY SONIA GARZA. STYLING BY BECCA BUSSERT.