110705 organic ginseng(revised)[1](1)

8/3/2019 110705 Organic Ginseng(Revised)[1](1)

http://slidepdf.com/reader/full/110705-organic-ginsengrevised11 1/20

Justification of eco-friendly organic ginseng products

and its R&D

Shin, Wang-Soo



Global market

World market size of Herb medicines

Total : $200 billion

Ginseng$20 billion

10%

Herb medicines

10%

0.6%KOREA

USA, EU, etc.

CHINA

World market share of Herb medicines



Export of Korean ginseng

0.6% KOREA

USA, EU, etc.

10% CHINA

World market share of Herb medicines

The amount of production and Export in Korea

P r o d u c t i o n

E x p o r t

Production Export

YEAR

• Export of Ginseng and Red-ginseng products

• Export amount of Korea ginseng

165 USD million in 1995

55 USD million in 2002

124 USD million in 2010• Production of Korean ginseng cultivation

is 27,000 TON (in 2009)



Customer‘s needs

The trend of world food market changed...

Customer‘s needs

Products of Eco-friendly, organic, health, safety

and well-being oriented value



Seven trends in global food market

Socio-economicenvironmental

Consuming trendSubstances &Characteristics

Aging

Increase of one-person homes

Increase of women

economic activities

Decrease of

birth rate

Strengthening of consumer right

Communication

maximizing trend

Making convenient

Well-being oriented

Emotionalconsumption

Value-oriented

Participating

Eating-out, fast food, HMR

(Home Meal Replacement),extension of delivery service,semi-food material, take-out

Healthy, eco-friendly, organic,functional and safe food is

preferable

Seek multiple goods mixedwith brand, design, grace,

fun and culture

Information through internet,twitter, etc extends andcustomers participate

Pay for value serviced andpremium goods market

extend

Increase of leisure time



Global environment in Agrifood Industry

Food security

Skyrocket of crude oil and international grain price, Spread of new energyexploitation, Extension of emerging market such as China, India, etc and increaseof population

Food Safety

Certification of GMP, HACCP, ISO, Extraneous Product Liability Law, Reinforcementof restriction, BSE, foot-and-mouth disease, AI, pesticide residue, GMO food,

Traceability, Harmful additives, insecticide, Chemicals, Radioactivity, etc

FTA

Reinforcement of competitiveness of Agrifood industry

Health and Safety

GAP, Spread of eco-friendly and organic agriculture



Dynamics of global ginseng market

Asian Ginseng

Korean Ginseng

Cultivated Ginseng

Small & medium sized

companies

Red Ginseng(Product)

Korea Ginseng Corp.NH Hansamin

American Ginseng

Chinese Ginseng

Eco-friendly, organiccultivation, Sanyangsam,GAP cultivated ginseng

Small & medium sized

companies

White Ginseng(Product)

Other small & mediumsized companies



Market price

American ginseng(Top grade) American ginseng(Lowest grade) Korea Red Ginseng

H$ 6,4000 H$ 733 H$ 2,400

American wild ginseng American Sanyangsam

H$ 20,000 H$ 9,600

Comparative table of Hong Kong market price in 2005

Wild ginseng market price

(500g)

(500g)

※ American Wild Ginseng occupies 99% of Hong Kong Market



Re-entering strategy into Hong Kong medicinal herb market

S. AMERICA

N. AMERICA

American Ginseng

Korean Ginseng

• GAP cultivated ginseng, eco-friendly

and pesticide-free cultivation

• Organic cultivated ginseng

• Project of making luxury product inPremium by Sanyangsam, white

ginseng and red ginseng and its

processed products



• Cultivated ginseng and Sanyangsam have more or less different properties of

medicine.

• Medicinal nature of cultivated ginseng takes on a little warm nature and

Sanyangsam has a little cold nature.

• Cultivated ginseng contains mainly Triol based Saponin

• Sanyangsam containsmainlyDiol based Saponin

How to develop health functional food with specific functionality

Research & Development of product



Cultivated ginseng contains mainly Triol based SaponinSanyangsam contains mainly Diol based Saponin

Comparison of the saponin contents with Cultivated ginseng(4, 6 years old) and

Sanyangsam

• The contents of total saponin

Sanyangsam 0.648% > Cultivated ginseng 0.270%(4 yrs), 0.280%(6 yrs)

• The ratio of Protopanaxadiol and Protopanaxatriol group


ginsenoside content

average (%, w/w) variancestatistic

significance

4-years-old 6-years-oldwoodsgrownginseng

4-years-old

6-year-old

woodsgrownginseng

F-value P-value

Tsa) 0.270 ±0.024 0.280 ±0.027 0.648 ±0.090 0.005 0.005 0.051 56.322 0.000

PD/PTb) 2.456 ±0.286 2.183 ±0.119 3.258 ±0.587 0.707 0.112 2.221 7.326 0.001





Comparison of the saponin contents with Cultivated ginseng(4, 6 years old) and

Sanyangsam

• The contents of ginsenoside-Rb1(CNS suppression effect)


• The contents of ginsenoside-Rd


ginsenoside content

average (%, w/w) variancestatistic

significance

4-years-old 6-years-oldwoodsgrownginseng

4-years-old

6-year-old

woodsgrownginseng

F-value P-value

Rb1 0.060 ±0.007 0.087 ±0.013 0.222 ±0.040 0.000 0.001 0.010 46.981 0.000

Rd 0.070 ±0.012 0.048 ±0.008 0.216 ±0.080 0.001 0.000 0.041 14.809 0.000





CNS suppression effect

• It is possible to develop health functional food with specific

functionality according to physical, chemical and biological

technology which specializes in the certain Ginsenoside.




• White, red ginseng and its processed products made of GAP cultivated

ginseng, sanyangsam and organic cultivated ginseng has the same

pattern in their formulation and type of products.





Cooked food

Processed products

Development of eco-friendly organic ginseng




Cooked food

• Soup

• Samgyetang(chicken stew with ginseng)

• honeyed ginseng and slice

• Tea

• Extract• Drink

• Wine

• Fresh juice

• Cold meal

• Powder




Processed products

Material oriented type

• Producer, Year of root, Origin, Fresh ginseng oriented, Dry ginsengoriented, Above-ground part, Underground part, Separate type, Mixingtype, Red ginseng, White ginseng

Formulation oriented type

• Concentrate, Powder, Drink, Tonic, Pill, Capsule, Tablet, Candy, Jelly,Honeyed ginseng, Honeyed ginseng slice, Extract powder, Soap, Quasi-drugs such as cosmetics, etc.

Technology oriented type

• Extraction, Concentration, Fermentation, Dry, Juice extraction,Ginsenoside graduation inducement(heating, pressurizing, acid,microbial, fermentation), etc.



Change of Korean and global consumption trend

GAP cultivated ginseng & its processed products

Organic cultivated ginseng & its processed products

Sanyangsam & its processed products

Korean and global market

The customer demands will create new consumption.



Change of Korean and global comsumption

Raw material cultivation and production

Research and development of processed products

Export and distribution of domestic and overseas market

It’s time to consider and carry out together !



KOREAN GINSENG RESEARCH CO.,LTD.

Thank you for your attention

110705 organic ginseng(revised)[1](1)

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