11 ways to market your business with a website by aaron jones

2013 Amjcraft.com Improving your website’s marketability

Welcome11 Ways to Market Your Business With a Website

-Aaron Jones


The Man Behind the Myth

About Me

Aaron Jones

I’m a student at Texas A&M university class of 2014. I have

been developing and designing websites for the past six

years and I currently work as a Front-end developer.

LinkedIn: amjcraft

Website: http://amjcraft.com


And who cares…

Some?

11 Ways To Market Your Business With A Website

• Provide a few tips and best practices when using social media

on your site.

• Explore how content effects your site’s marketability and tools

that can increase the effectiveness and scope of your content.

• Analyze what Search Engine Optimization should mean to you

and hopefully dispel some outdated .


Social Media

Our Web Strategy for

Centex New Media

- Your website should be a hub

from which you reach out to the

world through tools like Facebook

and Twitter.

Your website as

a hub, not an

extension


Why fight for attention?

Social Media

Design Branding

Wait? What Was I

here for again?

-People have short

attention spans. If you’re

unable to get them the

information they need,

you loss a customer.

-Getting your persona

and message across in a

confide environment is

difficult.

-Don’t sell your self short

with 140 characters.


Bring users to you.

Social Media

Establish yourself

Social media should be extension to your persona. Establishing who your business is, how it

relates to the community, and what makes you stand out.

Guide them home.

Once you have their interest guide them back to back to your site for more detailed look at your

products or services

Let the best qualified handle the turn over.

Your site was designed with the intention of informing and guiding users to that final sale. So let

the expert do the work, he knows best.


Ways I prefer my social media

Social Media

The purpose

Social media for purpose of extending

your network

Use embedded Like and Share Buttons.

Like and share buttons give you the

potential to be seen by through other’s

communities. Sharing content is also an

easy way to promote yourself or your

business.


Social Media

Keeping your users up to date.

Imbedded Social Media objects

can easily to use to share real time

information with your users. It can

also help portray your organization

as the active sort.

Some other ideas for embedded social media


Content is King

Your Content

What I mean by Content

The stuff users interact with.

- Your basic site text.

- Call to Actions

- Design/Layout

- Blogs

- Email Marketing


Building better content

Your Content

Updating your site’s content is crucial.

I know its hard, but don’t fret it’s getting easier.

You know your business best so should you be controlling your

content?

Web platform content management tools are now making this a reality for

large and small businesses alike. It has never been easier and cheap to invest

in a system from which you are in control of your content.

Popular CMS Platforms

•Wordpress – Free Open Source

• Drupal - Free Open Source

•Joomla – Free Open Source

•Expression Engine - $299

•Magento– ecommerce/ $15 month

• FoxyCart - ecommerce/ $15 month


CMS in Action. Kinda… In a static like way

Your Content


Blogging

Your Content

Why Blog?

Stay Active within your industry

To Establish Yourself as an Expert

Promote dialogue with your customers

Indirect sales, ei. Getting your post Shared on

Facebook

SEO Benefits

Why Not…

Its Relatively Easy

Open Source has made it cheap

Benefits > Time

Plenty of Free Resources.

CMS Alternatives

Tumblr Blogspot

Posterous


Guide your users with effective design

Your Content

Effective Design

“Successful in producing a desired or intended result.”

- Create a persona that relates your message.

- Direct users to the information they NEED.

- Guide Users to the next logical step.

Call To Actions

-Call to Actions are one of the most effective and important tools you have at your disposal


Call To Actions

Your Content

Github.com Redcross.org

ConstantContact.com


The Ugly Duck

Your Content

The ugly duck gets no love. Not really…

It’s all about Persona

Judging a book by its cover is far more encouraged on the web.

Get your contact info out therePromote your phone number and email everywhere.

Easy Navigation Make sure your navigation and to the point.

Publicize other local businesses Work and support your local community

Use high quality content including multimediaUse quality content, this means effective writing and high quality

photos or video.

Call to ActionsRefer to latter discussion

http://kec.tamu.edu/


Dont let your users forget about you

Your Content

Email Marketing

-Automated emails are a great way to connected and in touch with your

customers.

- Tools like Constant Contact make setting up and managing Email

campaigns easy

-You don’t have to be an expert. There are plenty of resources out there

from setting up your Email Campaigns including a post by Jay Hicks

“8 Steps to Building an Email Distribution List” – jayfhicks.com


Fancy Title Simple Concept

Search Engine Opimzation

How this magic effects youSimple put, SEO is strategies and techniques and aimed at increasing your rank(place)

in search results, resulting in an increase in your amount of visitors.


Old vs. New

SEO

Some Outdated Concepts

- Keywords Metatags are useful.

-A large amount of links to your site determine

success.

-There is no Secret Sauce.

The New Secret Sauce

Link flows

- In and outbound hyperlinks are important in

determining positive signals for Google.

-Linking to/from high-authority(Good) sites can also

give you an edge. The opposite is also true.

Content

-Content is King, constant, relative, up-to-date,

quality content is still the most important factor is

SEO.

- Use of multimedia dose help with positive signals


Some helpful tools

SEO

Google Analytics

Awesome...

Google Webmaster Tools

Some neat tools to help further analyze your site.

Google Trends

Gives information on what keywords people are searching for

on a daily basis

SEO Digger

Shows the keywords you’re currently ranking on Google.

https://www.google.com/webmasters/

http://www.google.com/trends/

September 31, 2011 Lorem webdesign & development

Questions

Stay In Touch:

Linkedin: amjcraft

Website: amjcraft.com

You can also contact me at

[email protected]

Questions, Comments, Concerns?

FAQ:

Is not tipping the speakers taboo?

~ Yes, Highly.

Are credit cards or checks accepted?

~ No, Cash Only

mailto:[email protected]

11 ways to market your business with a website by aaron jones

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