Our Clients Are Getting Smarter

•  Talent Pools •  Passive candidate databases •  Talent Community Managers •  Video •  Online chats •  SMS (Text) campaigns •  SEO/SEM/PPC •  Social Media

•  Facebook Fan Page •  Twitter

•  Linkedin

What Corporate Recruiters Are Doing (partial list)

You May Not Be Tech Savvy...

But Your Candidates Are

It’s Time To Do An Audit Of Your Firm & Yourself

Can You Be Found?

Google And Pipl

•  Can you be found and if so…

•  What will your clients/candidates find out about you

•  Most Importantly: Would YOU call YOU back?

TOOLS

Monitor name Google Alert

•  Monitor Your Name •  Google Alerts

Widgets

•  Add to your name, website, job postings, Everything!

Create A LinkedIn Group

Newsletters

•  Easy to use •  Templates •  Cost

Providers

•  Contant Contact •  Vertical Response •  Mail Chimp

Analytics

• Visits to your web site • Career page • Bio • Keywords • Referrals

Job Feeds

• RSS

• Email

Media

• Paper • Web • TV • Radio

Give them:

• Press Releases • Pitch stories • Comment on articles • Give sources/referrals

Blog

Twitter, Posterous, Wordpress, TypePad, Blogger

Constant Partial Attention

How Much Time Spent On Social Media

Applicant Tracking Systems

I Need Deeper Relationships!

I Don’t Need More Candidates...

Faster, Better and More Meaningful Connections

Give Your Network What They Want

Allow People To Connect

Results

•  $$$ •  Referrals •  Speaking requests •  Trust •  Visibility •  Credibility •  Authority •  Network/event/meeting invites

Help Your Network Find Each Other!

Are You Engaged Or Walled Off?

•  Fordyce Letter – www.fordyceletter.com •  ERE – www.ere.net •  RecruitingBlogs.com - www.recruitingblogs.com

•  Common Craft - www.commoncraft.com •  Minnesota Headhunter www.mnheahdunter.com

Resources Mentioned In The Session