1.1 getting results: advancing your advocacy agenda (zisette)
TRANSCRIPT
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Board Mobilization for Advocacy
National Alliance to End Homelessness Conference,
July 13, 2010
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Goals of the Project
Expand significantly the number of powerful advocates involved in ending homelessness
Leverage the Unique & Powerful position of board members/community leaders
Support housing and homeless agencies’ mission and financial health
Motivate, build skills, build infrastructure, sustainability
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Types of advocates
Lobbyists & Paid Practitioners
Campaign Contributors
Member-driven coalitions
Unpaid Individuals, including board members of 501(c)(3) nonprofits
Types of Advocates
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Doing the Math:
COMMON GROUND ANNUAL OPERATING BUDGET, 2010
Development Fees 2,678,530 78%
TA Grants - HUD, State $544,076 16%
Private Grants $154,514 4%
Donations/Events/Appeals $56,888 2%
Total 3,434,008 100%
Total Public = 94%
Total Private = 6%
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You’re the Policy Maker:
Policy Director Is He Credible? Paid Professional Constituent Expert on the Issues Respected You see him in the
hallway a lot.
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You’re the Policy Maker:
Is He Credible? Board Member Volunteer Informed on the Issues Constituent Community Leader Owns a coffee shop He helps out at your
town hall meetings.
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Who Will Be more likely to influence you?????????????????
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Board Member Perspective
#1 Role = financial health of agency Preservation and development of $$
needed to achieve mission Typical focus is private fund raising For many nonprofits, public funds are
largest portion of revenues Fears - advocating for public resources is
new.
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BARRIERS
Legal fears Other Priorities & Limited Time Executive Directors Partisanship Peers Inadequate Support and Information Looking Dumb
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Introducing Advocacy to Your Board
“Do the Math” – look at your operating budget & resources your clients need to succeed;
Cell Phone Advocacy – build confidence, use peers – give them the tools;
ED pep talk on advocacy; Connect to the Mission. Make Initial org commitment to Advocacy Give one hour per week.
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1. LEGISLATOR PROFILE
(What does the Leg care about?)
2. NETWORK(Who has influence
with the Leg?)
3. BILLS, INITIATIVES & AGENDAS
(Leg’s Recent Policy Priorities)
4. ADVOCACY PRIORITIES FOR LEG(3-5 near-term “H &
H” wins for Leg)
5. BOARD ADVOCACY STRATEGY
(What Board will do to persuade Leg to act
on policy priorities)
BMfA CURRICULUM
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Legislator’s Perspective
Self-interested Advocacy is most common
Board members are knowledgeable, passionate, credible, community-based
Executive Directors & staff are alsoa critical component for effective advocacy – for their technical knowledge & experience.
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ED’s Role in Advocacy
Advocacy lead for agency (usually) Supports advocacy activities of Board
Members Link to Advocacy Coalitions Provides data and insight on budget and
policy issues And does a lot of other stuff
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How to Mobilize Board Members?
Traditional Organizing: One-on-one Editorial Boards Fact Sheets Direct Mail Champion/Hero Programs
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How to Mobilize Board Members?
Cloud Organizing: Online Headquarters Database driven Accessible, Immediate Email, Blogs, Facebook, Twitter Inexpensive (per supporter) Ease of Attraction or Repulsion
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How to Mobilize Board Members?
Cloud Organizing: Online Headquarters Database driven Accessible, Immediate Email, Blogs, Facebook, Twitter Inexpensive (per supporter) Ease of Attraction or Repulsion
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Federal Advocacy
Local Offices, district meetings Email Capitol Meetings Start with Staff
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Project Resources 13 minute “motivational” video: http://www.501videos.com/clnt/cg/cg3-7bF1.html Senator Patty Murray video (4 minutes): http://www.youtube.com/watch?v=sMZwTC3pKxc Other resources and tools on board advocacy can
be found at the project website: www.boardadvocacy.org
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More Resources “Nonprofit Board Member’s Guide to Lobbying and
Advocacy”, Marcia Avner (MN Council of Nonprofits) NAEH: http://www.endhomelessness.org/ NLIHC:
http://www.nlihc.org/template/index.cfm Alliance for Justice: http://www.afj.org/ Center for Lobbying in the Public Interest:http://www.clpi.org/ Enterprise Community Partners:http://www.enterprisecommunity.org/public_policy/advocacy/default.asp
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Comments or Questions?
Walter Zisette
(206) 461-4500, ext. 111