October 2011

2011 Marketing: 11 Trends to Watch

It’s changed the way companies communicate.

Instead of communicating TO customers…

We now communicate WITH customers.

Engagement Happens.

It’s a Digital World

This is the Golden Age of Online Marketing. Four basic trends:

• Larger ad budgets overall

• Shifts in ad budgets from other media to the Internet

• More companies include the Internet as part of campaigns

• Increased prices for branding ads (display and rich media) and direct response vehicles (such as paid search)

Trend #1 – Online Marketing

Websites must be “mobile friendly”

•  Half U.S. consumers will have a smartphone by the end of 2011

•  7 million Americans visit retail sites via mobile browsers each month

•  2.7 million used mobile shopping apps

•  Over 20% of U.S. consumers visit social networking sites and blogs on their mobile phones

Trend #2 – Mobile Marketing

…such as FourSquare & Facebook Places

Location-based marketing has emerged as a strong category within the social media landscape.

• Check-in promotions

• Customer rewards

• Purchase recommendations

Trend #3 – Location Marketing

Social is no longer an optional add-on – it’s the new default.

Facebook milestone (November 2010): 25% of all webpage views in the U.S.

For some brands, social presences are now the primary platform for brand expression and interaction.

Owned-media channels are now supported by traditional homepages, rather than the other way around.

Trend #4 - Social Media

Social Influence Marketing - Consumers are in charge

• 78% of consumers trust peer recommendations •  Facebooks friends ask friends •  Consumers read reviews on Twitter •  Blogs give consumers a voice and a way to research brands/companies

• 14% trust advertising

• Companies are assisting customers & solving problems via social media

• Midcontinent Cable – Social Media manager

Trend #5 - Social Influence

SMO (Social Media Optimization) and SEO (Search Engine Optimization) - Together at last

• Search engines recognize social media

• Facebook & Twitter profiles are searchable

• Employers check online profile before they check references.

• If you’re not on Google, you’re not online What’s your “Google” profile?

Trend #6 – SMO & SEO

Trend #6 – SMO & SEO

….and other tablets

iPad – 95% - 98% marketshare

• Changing the way websites are designed

• Publishing renaissance: sparked the rebirth of books, magazines and newspapers.

• App store: the preeminent way to access applications and content on a mobile device.

Trend #7 - iPads

A shift in software driven by tablets and mobile devices.

Top apps for 2012: 1.  Money Transfer & Payments 2.  Health Monitoring 3.  Mobile Payments 4.  Music 5.  Games 6.  Office Productivity 7.  Location Search 8.  Near Field Communications (NFC)

Trend #8 – Apps

Consumers can access money and bank accounts via smart phones

Shoppers compare prices via smart phones (ie: Amazon Remembers App)

Make purchases on smartphones

Also in e-wallets: driver’s license, health card, loyalty card(s) and other ID documents. Certain sources are speculating that “3- wallets” will eventually replace physical wallets.

Trend #9 – e-Wallets

Quick Response Codes, two-dimensional code, that smartphones can can and hyperlinks to more information: • Websites • Phone numbers • Complex data & information • Coupons

• QR code uptake has increased 4589% from early 2010 to early 2011

• Ability to customize and brand

• 11 out of 50 Fortune companies are incorporating QR codes into their marketing strategy

Trend #10 – QR Codes

Convey complex information clearly,

concisely and engagingly:

• maps

• timelines

• flowcharts

• size comparisons

• any type of information

Trend #11 – InfoGraphics

Just for fun

Insight Marketing Design

Clearly Creative Communications