101 epic online advertising tips for global automotive industries

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Tip 1: Keep your target customer in mind when writing your ads.


Tip 2: Your ads need to be entirely accurate for the landing page advertised.


Tip 3: Use negative keywords.


Tip 4: Implement keyword targeting to your ads.


Tip 5: Use mobile-preferred ads within your enhanced campaigns.


Tip 6: Implement conversion tracking.


Tip 7: Monitor and tweak your campaigns.


Tip 8: Use Google's Remarketing Option.


Tip 9: Always include one of your main keywords in your ad copy or header.


Tip 10: Use clear call-to-action words.


Tip 11: Target new mobile devices.


Tip 12: Text messages work better for local advertising.


Tip 13: Use online advertising, these adverts can be text adverts, text and image adverts,

image adverts or rich media and video adverts.


Tip 14: Use creativity. It is the function of online advertising.


Tip 15: Use impressive language and create curiosity.


Tip 16: Use high quality images and emotional appeal.


Tip 17: Ad must be communicative and thematically sound.


Tip 18: It must be interesting and have credibility.


Tip 19: Draw the attention of target marketplace.


Tip 20: Use creative style, tone, words, format and color.


Tip 21: Use short but informative headlines.


Tip 22: Use active words that brighten your advertisement.


Tip 23: Have a surprise element that makes readers sit up and notice the ad.


Tip 24: Use effective typography.


Tip 25: Contrast, simplicity, clarity are important matters.


Tip 26: Innovation is key to success.


Tip 27: The biggest tip to give advertisers is to create unique and attention-grabbing ads.


Tip 28: The way you design, combine words, colours, images and animation are critical

factors in success of your banner campaign.


Tip 29: When designing your ad it is important to consider both graphic and text. The pictures and content need to correlate in

order to keep the attention of potential clients.


Tip 30: Visit other hosting sites that have banner ads, see how they have crafted these

ads.


Tip 31: Compare your banner ad to other banners. Ask yourself if your ad is as

eye-catching as the one you are comparing yours to.


Tip 32: If you do compare your ad to others, be sure not to make yours similar. It is a

creative way of advertising, use your imagination and do not shy away from your

creative ideas.


Tip 33: Choose design styles that appeal to you. You will make a lasting impression on traffic if you pay careful attention to detail.


Tip 34: Less is always more, do not make your ad too cluttered or too colourful. Stick to a

certain number of fonts, colours and designs.


Tip 35: Limit your use of fonts as too many fonts may become distracting.


Tip 36: Put your point across and be clear in what you are advertising. Keep words simple

and easy to read. Say it in seven words or less.


Tip 37: You are limited to a small visual space, using fewer words makes it easier for

you to use larger text that is more eye-catching for traffic.


Tip 38: Use powerful and creative words. Before choosing the wording for your ad, create a list of enticing words, brainstorm

your ideas.


Tip 39: Be clear in your graphics; do not overlap images or messaging.


Tip 40: Select your images carefully; too few will lead to an unappealing ad. Look through stock photography as you can easily obtain

your images and it is inexpensive.


Tip 41: Your main objective is to sell your product or service, use strong phrases that

capture the interest of potential clients.


Tip 42: Ensure that your primary message is pungent as it is the strongest visual element

in your ad.


Tip 43: Control the file size of your ad. Your ad should not be bigger than 468x60 pixels

and 12kb.


Tip 44: The easiest way to maintain this size of banner is to limit the use of colour and

graphics.


Tip 45: Save your ad as an animated GIF file.


Tip 46: Do not overuse animation in your ad. Choose animation that is not too fast; ensure

that it flows at a moderate pace.


Tip 47: Set your animation so that they stop after 3 cycles as constant animation becomes

distracting.


Tip 48: Firstly, show the searchers that your advertisement is relevant. Google displays relevant keywords in bold in your advert if

they are present.


Tip 49: Keep your keyword listings to a minimum. Create a number of ad groups with

short keyword lists rather than a single ad group with a large list of keywords.


Tip 50: Download AdWords editor, this will copy and paste ad groups easily.


Tip 51: Create keywords by misspelling them or making them into one word, this will drive more traffic to your site at a fraction of the

cost.


Tip 52: Include hyphens instead of commas in your campaign, as they are less common and

will more than likely grab the attention of potential traffic to your site.


Tip 53: Choose inexpensive keywords at first, you do not want to spend unnecessary

money.


Tip 54: Clean up your account regularly; delete keywords with zero impressions after

two months.


Tip 55: Start your campaign by bidding high. Your adverts will be seen early in the search results, thus providing optimum exposure of

your service or product.


Tip 56: Once you have a high CTR (click through rate) you can lower your bids.


Tip 57: Set a higher budget on a daily basis, higher than Google recommendations. This allows your advert to be viewed at any time

rather than displayed intermittently.


Tip 58: Do not involve yourself in bidding wars, your CPC (cost per click) will reduce

dramatically.


Tip 59: Set higher bids on exact matches, this controls the positioning of your advert.


Tip 60: Set your ads to display in the location where you do business thus decreasing your

wastage.


Tip 61: Set a daily budget.


Tip 62: Set your adverts to display during operating hours so that your daily budget is

better used.


Tip 63: Minimize content adverts by setting a lower maximum cost per click budget than

search adverts.


Tip 64: Regularly check the content sites that Google is displaying your adverts on and stop

those that don’t apply to your product or serve.


Tip 65: Set a maximum cost per click that you are willing to pay.


Tip 66: Add negative keywords to your campaign, here you will be saving money and

your ad groups CTR will increase.


Tip 67: Use patent keyword phrases three times in an advertisement, in the text and display URL, this will increase your CTR.


Tip 68: Avoid phrases such as: “click here” in your advertisement.


Tip 69: Include prices in your advertisement, if your prices are lower than your

competitions and if your competitors do not include prices.


Tip 70: Include specifics such as percentages, product or service specifications and relevant

names in your campaign.


Tip 71: Your landing page must be relevant to your service or your product. The landing

page of your site must reflect the keywords you have chosen to trigger your

advertisement.


Tip 72: Try separating your search from your content. You will lose money if your site is

overloaded from hits from your content ads.


Tip 73: It is important to track your results, this can aid in creating your negative

keyword lists.


Tip 74: Track your keywords, as you need to know which keywords best trigger your

advertisement.


Tip 75: Track your conversions in terms of your clicks.


Tip 76: Track where your traffic is coming from, especially if you find you are making

inconsistent sales.


Tip 77: Do not target unrelated countries or languages. Your product or service will not

get the needed exposure if you are targeting the wrong areas of interest.


Tip 78: Once you have found your target area, create interesting ads that will snowball

traffic to your website.


Tip 79: Include strong selling points and benefits available to your potential

customers.


Tip 80: Activate Google’s ad tracking. This is a free service to record cost per click and click-

through ratio.


Tip 81: Google’s ad tracking also tracks the success of your keywords and if your ads

result in sales or enquiries for your business.


Tip 82: Create a list of negative keywords, these keywords aid in keeping “time-wasters”

from clicking on your advertisements.


Tip 83: The stricter you are with the type of keywords you select the better your return on

investment.


Tip 84: Monitor your competitor’s adword campaigns and track as well as implement the

keywords they are using.


Tip 85: Don’t sell guarantees or freebies unless you really offer proper guarantees

and/or real freebies.


Tip 86: Create adwords adverts to match keyword searches.


Tip 87: Do not have a generic advert but rather run adverts that relate directly to each

product / service you sell.


Tip 88: Set a cost per click limit on content adverts.


Tip 89: Set a cost per click limit on search adverts.


Tip 90: Start off slow and increase your budget as you gain more knowledge and a

better understanding of adwords.


Tip 91: Check the content list that your adwords are displaying on and ensure that the websites there are correctly related to

your site.


Tip 92: Check your adwords campaign every morning to ensure that it is operating at

optimum efficiency and tweak accordingly.


Tip 93: Create unique or double barrel keywords. Think of unwanted meanings of

keywords, this will increase your click-through rates.


Tip 94: Utilize Google tools on generating your keywords for your ad campaign. Do not

limit yourself when making bids on keywords.


Tip 95: Do not avoid obvious or common keywords as they can drive needed traffic to

your site.


Tip 96: If your ads or selected keywords seem unsuccessful, delete them. You will be

spending valuable time on something that is not bringing you profit.


Tip 97: Direct your traffic to a landing page that is coherent and easy to view. Send traffic

to a page that is related to your product or service, not to your home page.


Tip 98: Searchers become impatient and will not search through your website to find the product or service you are offering /

advertising.


Tip 99: Set a budget for yourself and allow for unexpected costs. You can pay for clicks on your ad and not the placement of your ad.


Tip 100: Focus on your conversions, attempt to lower your cost per conversion, use

creative advertising wording and keyword combinations.


Tip 101: Try new approaches in a separate AdWords campaign and see which method

works best for you.

101 epic online advertising tips for global automotive industries

Automotive