100917_datacenter strategies and trends 2010

8/3/2019 100917_Datacenter Strategies and Trends 2010

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Datacenter

Strategiesand Trends 2010

Invited Talk at The 2ndAnnual Data Centre Strategies Bangkok Conference

Organized by Pacific and Strategy Holding Ptc. Ltd.

Renaissance Bangkok Ratchaprasong Hotel, September 17, 2010

Prof. Dr. Srisakdi Charmonman

CEO of The College of Internet Distance Education,

Assumption University of Thailand

www.charm.au.edu


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Dr. Firouz Baradaran Anaraki

Chief Technology Officer

College of Internet Distance Education,Assumption University

Co-Author.


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Datacenter Strategies and Trends 2010

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1. Introduction2. Ten Datacenter Strategies by Kenneth Hess3. Other Data Center Strategies4. Datacenter Trends5. Datacenter Survey Results

6. Datacenter News7. Concluding Remarks


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1. Introduction

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A Datacenter is a facility

to house computer systems

and associated components such as

- Telecommunication Systems

- Storage Systems


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5

Introduction (Cont.)

A datacenter include

- Redundant or backup power supplies

- Redundant data communications connections

- Environmental controls

- Security devices


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6


Searching Google for

Data Center Strategies 2010

over 32 million entries were found


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Searching Google forData Center Trends 2010,

12.2 million entries found

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Searching Google for

Data Center Survey Results 2010,

13.3 million entries found

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Searching Google forData Center News 2010,

171 million entries found.

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2. Ten Datacenter Strategies

from Kenneth Hess

From www.serverwatch.com on June 17, 2010

Kenneth Hess proposed 10 datacenter strategies:

2.1 Greening

2.2 Consolidation

2.3 Virtualization

2.4 Leveraged Cloud Computing

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2.5 Private Cloud

2.6 Disaster Recovery

2.7 Leveraged Content Delivery

2.8 Storage-Area Networks

2.9 Remote Backup

2.10 Automation

Ten Datacenter Strategies (Cont.)

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2.1 Greening of Datacenter

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To reduce power consumption, e.g.

- Use Solid State Drives (SSD) instead of disk

- Use computers which require less power


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2.2 Consolidation

Doing more with less

such as switching to Linux.

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2.3 Virtualization

Using higher-end hardware

to house multiple and disparate workloads

onto a single system or cluster of systems.

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2.4 Leveraged Cloud Computing

Using service offered by Commercial Cloud

Providerwhich offers 24x7x365 availability,

maintenance, support, etc.

and save money.

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2.5 Private Cloud

Setting up your own cloud computing,

tapping on all the equipment

at your own datacenter.

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2.6 Disaster Recovery

Setting up a mirror site

with load balancers.

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2.7 Leveraged Content Delivery

Instead of buying extra bandwidth,

you can use the service such as Akamai.

Sample customers of Akamaiare MTV, MySpace, Fox Interactive.

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2.8 Storage-Area Networks

Instead of using a lot of storage devices,

you should use Storage-Area Networks (SAN)

which are

- expandable

- scalable

- inexpensive

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2.9 Remote Backup

To ensure safe and secure data backup

and restore, online backup could be used

and it is

- inexpensive

- reliable

- agile

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Remote Backup (Cont.)

Sample commercial services are

- Intronis

- MozyPro

- i365

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2.10 Automation

Automation is a key strategy

to manage the new generation

of datacenters.

Fully automated datacenter

will be available soon.

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3. Other Datacenter Strategies

3.1 Datacenter Strategies

from www.process.com

3.2 Microsoft Datacenter

for Bing Search Engine

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3.1 Datacenter Strategies

from www.process.com

From www.processor.com, Vol. 32, Issue 1,

January 1, 2010, two strategies were mentioned

3.1.1 A Different Shade of Greening

3.1.2 Maximizing the Value of Existing

HW & SW

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3.1.1 Greening of Datacenter

Info-Tech suggested that

it is still a good strategy to reduce energy costs.

Years ago, Datacenter had a power

density of about 500 watts per square meter

but in 2010, it is 20 times or more.

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Greening of Datacenter (Cont.)

Three options have been mentioned

1) Flywheel UPS

2) Economizers

3) Computer Systems Based on DC Power

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1) Flywheel

The use of a few-meter diameter flywheel

running with electricity.

When electricity fails, the moment of inertia

keeps the flywheel turning

and producing electricity for temporary use.

Flywheel UPS is greener and generate less hea

than conventional battery-based UPS.

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Flywheel (Cont.)

From www.onmovements.com

on 13 September 2010.

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2) Economizers

Economizers are systems

that use cool outside air

to drop datacenter temperature

rather than using expensive air conditioning.

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3) Computer Systems Based on DC Power

Bring AC power from the street

to charge up batteries

and then deliver the DC from batteries

to computer equipment

and save 6-12% of energy.

(Some vendors claimed 15-30% saving)

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3.1.2 Virtualization

Pund-it (www.pund-it.com)

proposed virtualization

to maximize the value

of existing hardware and software.

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3 2 Mi ft D t t


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3.2 Microsoft Datacenter

for Bing Search Engine

From dcsblog.burtongroup.com

on April 21, 2010,

Microsoft is looking at Solid State Disk (SSD)

for its datacenter for Bing Search Engine.

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Microsoft Datacenter (Cont.)

Microsoft wished to gain two benefits:

- Reduce power consumption / node,

e.g. a processor operates at 10 watts

instead of 50 watts.

- Smaller form factor, with small power supplies,

more servers could be packed in smaller space.

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4. Datacenter Trends

4.1 Five Trends in Datacenter Design

4.2 Four Trends for New Datacenter

4.3 Datacenter Trends for 2010

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4.1 Five Trends in Datacenter Design

From www.cio.com on 7 July 2010,

IBM, which is building 200-300 datacenters

per year, proposed 5 trends:

(1) Energy costs outweigh capital costs

(2) Modularity matters

(3) Cooling is key

(4) Virtualized everything

(5) Self-diagnosing datacenter

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4.2 Four Trends for New Datacenter

From www.networkworld.com on 22 March 2010,

(1) I/O virtualization

(2) Data and storage convergence

(3) Faster processor, greater consolidation

(4) Infrastructure optimization

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4.3 Datacenter Trends for 2010

From www.dbta.com on 11 January 2010,

the following trends were proposed:

(1) Virtualization will morph into cloud computing

(2) Platforms in the cloud

(3) Large scale, end-to-end cloud adoption

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5. Datacenter Survey Results

5.1 Survey by Data Center Knowledge

5.2 Symantec 2010 State of Data Center Study

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5.1 Survey by Data Center Knowledge

From webcache.googleusercontent.comon 16 August 2010,

Data Center Knowledge released survey results.

The Survey was conducted in July 2010.

Responses from 240 readers.

51% of respondents operate

3 or more datacenters.

26% operate at least 10 datacenters.

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Survey by Data Center Knowledge (Cont.)

The results of DCK survey:

- 63% are in the midst of datacenters expansion

or have just completed a new facility.

- 59% continue to build and manage

their datacenters in-house.

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- 41% are using a wholesale datacenter provider

or other third-party company

for their expansive.

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20% of projects did not complete on timeor came in over budget.

In-house datacenter projects

were twice as likely to have cost over runs

between 1-10 million US$

as opposed to projectsthat involved a wholesale provider.

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Nearly half of respondentshave implemented cloud services.

11% have implemented

cloud computing broadly.

21% have implemented

cloud computing selectively.

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15% are using the cloudfor testing and development.

12% reports plans to implement cloud services

within the next two years.

19% have no plan for cloud computing.

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5 2 Symantec 2010


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5.2 Symantec 2010

State of Data Center Study

From www.symantec.com on 11 January 2010,

Symantec released the finding of its 2010 State

of Data Center Study.

The Study in 2010 is the third year.

Surveyed 1,780 datacenters managers

in 26 countries in November 2009.

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Symantec 2010 Study (Cont.)

Mid-sized enterprises (2,000-9,999 employees)

are more likely to adopt cutting-edge technologies

such as

- cloud computing

- deduplication

- replication

- storage virtualization

- continuous data protection

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Mid-sized enterprise datacenters

show more activity,

with more IT managers predicting major changes

to the datacenters and new applications in 2010.

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( )


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Mid-sized enterprises

place a higher importance on

- staffing

- training

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( )


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Mid-sized enterprises adopting new technology

at 11-17% higher rate than small

or large enterprises.

50% expect significant changes

to datacenters in 2010

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S 2010 S d (C )


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50% finds it difficult

and costly to meet service level agreements.

33% say staff productivity

is hampered by too many applications.

71% to consider data reduction technologies,

such as deduplication.

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S t 2010 St d (C t )


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83% rated security

somewhat or absolutely important.

79% said backup and recovery

is somewhat / absolutely important.

76% rated continuous data protection

as one of their top initiatives.

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S t 2010 St d (C t )


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76% have same or more job open in 2009.

33% of disaster recovery plans

are undocumented.

82% considering virtual machine technologies

in 2010.

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6 D t t N


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6. Datacenter News

6.1 IDS Readies Data Centers on Ships

6.2 Microsoft Picks Virginia for Major Data Center

6.3 Servers Slow Down as Data Center Heats Up6.4 Drunken Employee Shoots Up a Server

6.5 Computer Outages Hobble Services in Virginia

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6 1 IDS R di D t C t Shi


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6.1 IDS Readies Data Centers on Ships

From www.datacenterknowledge.com

on 9 August 2010,

International Data Security (IDS)

announced Maritime Data Center

at Redwood City, California,

with 15 million US$ for 500 racks of servers.

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IDS R di D t C t Shi (C t )


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IDS Readies Data Centers on Ships (Cont.)

IDS has options to purchase

up to six additional ships,

each with more than 200,000 square feet

of data center space,

enough for about 4,000 racks of equipment.

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6.2 Microsoft Picks Virginia


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6.2 Microsoft Picks Virginia

for Major Data Center


on 27 August 2010,

Microsoft has selected a site near Boydton, Virginia

for a major new datacenter project

at 499 million US$

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Mi ft Pi k Vi i i (C t )


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Microsoft Picks Virginia (Cont.)

The Governor of Virginia, Bob McDonnell,

approved 2.1 million US$ grant

to assist with the project.

Virginia Tobacco Commission

approved 4.8 million US$ for the project.

Virginia Department of Business Assistance

will provide training assistance.

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6 3 Servers Slow Down


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6.3 Servers Slow Down

as Data Center Heats Up


on 23 August 2010,

Purdue University applied the logic

Most people slow down as the weather get hotter

to its datacenter.

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Data Center Heats Up (Cont )


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Data Center Heats Up (Cont.)

Purdue developed software

that can slow server activities as temperature rises.

The technique allowed Purdue datacenter

to continue operating during several cooling

outages, throttling down server activities

to prevent the room from overheating.

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Data Center Heats Up (Cont )


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Data Center Heats Up (Cont.)

Purdue is making the procedures

available to other institutions

and corporations for 250 US$

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6 4 Drunken Employee


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6.4 Drunken Employee

Shoots Up A Server


on 26 August 2010,

Police in Salt Lake City said Jeshua Campbell

an employee of a mortgage company

opened fire on a server with a 45 calibergun.

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Drunken Employee


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Drunken Employee

Shoots Up A Server (Cont.)

A co-worker told police

she found Campbell passed out on the floor

with the pistol next to him.

Campbell told police

his gun was stolen

and used to shoot up the IT equipment.

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Drunken Employee


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Drunken Employee

Shoots Up A Server (Cont.)

Campbell has been charged

with felony criminal mischief,

carrying a dangerous weapon

while under the influence of alcohol,

and given false information

to law enforcement officer.

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6.5 Computer Outages


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6.5 Computer Outages

Hobble Services in Virginia


on 27 August 2010,

more than 220 servers were offlinein Chesterfield, Virginia,

leaving 24 state agencies

without full IT support.

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Computer Outages


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Computer Outages

Hobble Services (Cont.)

The failure appears

to be linked to a hardware failure

in storage area network.

The affected sites

included the Virginia Information Technologies

Agency.

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7 Concluding Remarks


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7. Concluding Remarks

With more and more organizationsdependent on computerization,

datacenters are required

to provide continuity of operation.

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Concluding Remarks (Cont )


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Concluding Remarks (Cont.)

Strategies, trends, survey results,and news about datacenters

are presented in this paper.

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Concluding Remarks (Cont )


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Concluding Remarks (Cont.)

All interested partiesshould try to find documents similar

to those presented in this paper from Google

and other sources

in order to study and find out whether or not

they are applicable to their datacenters.

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100917_datacenter strategies and trends 2010

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