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1000 CZK Young Lions 2013 - 17/4/2013 Peter Miûík a Jakub Kesl Wednesday, April 17, 13

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1000 CZKYoung Lions 2013 - 17/4/2013

Peter Miûík a Jakub Kesl

Wednesday, April 17, 13

Page 2: 1000 CZK - younglions.czyounglions.cz/wp-content/uploads/2013/04/YL2013media_07_LOOSE… · 1000 CZK Young Lions 2013 - 17/4/2013 Peter Miûík a Jakub Kesl Wednesday, April 17, 13

Target group

Wednesday, April 17, 13

Page 3: 1000 CZK - younglions.czyounglions.cz/wp-content/uploads/2013/04/YL2013media_07_LOOSE… · 1000 CZK Young Lions 2013 - 17/4/2013 Peter Miûík a Jakub Kesl Wednesday, April 17, 13

3 x How

How to reach them?How to attract their attention?How to deliver the message?

Wednesday, April 17, 13

Page 4: 1000 CZK - younglions.czyounglions.cz/wp-content/uploads/2013/04/YL2013media_07_LOOSE… · 1000 CZK Young Lions 2013 - 17/4/2013 Peter Miûík a Jakub Kesl Wednesday, April 17, 13

Key message

1 000 CZK can help business environment in the Czech republic.

Wednesday, April 17, 13

Page 5: 1000 CZK - younglions.czyounglions.cz/wp-content/uploads/2013/04/YL2013media_07_LOOSE… · 1000 CZK Young Lions 2013 - 17/4/2013 Peter Miûík a Jakub Kesl Wednesday, April 17, 13

How to reach them?

They pay with bigger value banknotes.

Wednesday, April 17, 13

Page 6: 1000 CZK - younglions.czyounglions.cz/wp-content/uploads/2013/04/YL2013media_07_LOOSE… · 1000 CZK Young Lions 2013 - 17/4/2013 Peter Miûík a Jakub Kesl Wednesday, April 17, 13

How to attract their attention?

We choose a medium that matters to them.

Wednesday, April 17, 13

Page 7: 1000 CZK - younglions.czyounglions.cz/wp-content/uploads/2013/04/YL2013media_07_LOOSE… · 1000 CZK Young Lions 2013 - 17/4/2013 Peter Miûík a Jakub Kesl Wednesday, April 17, 13

How to deliver the message?

Direct message from TI when you get 1000 CZK banknote in cash.

+QR code+ WWW

Wednesday, April 17, 13

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Partners

Wednesday, April 17, 13

Page 9: 1000 CZK - younglions.czyounglions.cz/wp-content/uploads/2013/04/YL2013media_07_LOOSE… · 1000 CZK Young Lions 2013 - 17/4/2013 Peter Miûík a Jakub Kesl Wednesday, April 17, 13

Budget

100 000 CZK for POST-IT production & deliveryPR potential (both partner and TI)

Wednesday, April 17, 13

Page 10: 1000 CZK - younglions.czyounglions.cz/wp-content/uploads/2013/04/YL2013media_07_LOOSE… · 1000 CZK Young Lions 2013 - 17/4/2013 Peter Miûík a Jakub Kesl Wednesday, April 17, 13

Summary

Wednesday, April 17, 13

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