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Page 1: 100 Most Awarded Adverts of 2011 En

100 MOST AWARDEDADVERTS OF 2011

Page 2: 100 Most Awarded Adverts of 2011 En

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Page 3: 100 Most Awarded Adverts of 2011 En

Awarded by 7 international festivalsD&ADNomination Digital AdvertisingWeb Films

D&ADYellow Pencil Film Advertising …Direction for Film Advertising

D&ADYellow Pencil Film Advertising …Editing for Film Advertising

D&ADYellow Pencil TV & Cinema Ad…TV Commercials over 120 seco…

D&ADYellow Pencil Integrated & Earn…Integrated

Cannes LionsGrand Prix FilmProduct & Service

Cannes LionsGold Film CraftFilm Craft Editing

Cannes LionsGold Film CraftFilm Craft Script

Cannes LionsSilver Film CraftFilm Craft

Cannes LionsSilver Film CraftFilm Craft Sound Design

Cannes LionsBronze Film CraftFilm Craft

Cannes LionsGold CyberViral Advertising

Cannes LionsGold Titanium & IntegratedTitanium and Integrated

Clio AwardsGold FilmProduct/Service Television/Cine…

Clio AwardsGold FilmTechnique Editing

Clio AwardsGold FilmProduct/Service Online

Clio AwardsBronze FilmTechnique Music-Licenced

One ShowGold Pencil Cinema AdvertisingMaximum 3 minutes

One ShowGold Pencil Consumer TelevisionOver :30 / Under :90

One ShowGold Pencil Integrated BrandingIntegrated Branding

Golden Award MontreuxGold Medal Television / CinemaClothing & Fabrics/Footwear

New York FestivalGrand

New York FestivalSilver Avant-GardeAvant-Garde: Innovative Use of…

Cresta AwardsGrand Prix IntegratedViral Films

Cresta AwardsGrand Prix IntegratedIntegrated Campaigns

Cresta AwardsWinner IntegratedTelevision

Page 4: 100 Most Awarded Adverts of 2011 En

Brand: NikeAgency: Wieden+Kennedy, Amsterdam

Industry: Apparel, Clothing & FootwearMedia: TV & CinemaPublished: Apr., 2010Language: English

Executive Creative Director: Jeff KlingCreative Director: Mark Bernath, EricQuennoyCopywriter: Stuart Harkness, Freddie PowellArt Director: Stuart Harkness, FreddiePowellDirector: Alejandro Gonzalez Inarritu

Write The Future

Write the Future (180 sec)

100 most awarded adverts of 2011

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Page 5: 100 Most Awarded Adverts of 2011 En

Brand: NikeAgency: Wieden+Kennedy, Amsterdam

Industry: Apparel, Clothing & FootwearMedia: Promotion & EventPublished: Apr., 2010Language: English

Executive Creative Director: Jeff KlingCreative Director: Mark Bernath, EricQuennoyCopywriter: Stuart Harkness, Freddie PowellArt Director: Stuart Harkness, FreddiePowellDirector: Alejandro Gonzalez Inarritu

Write the Future

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Brand: Land RoverAgency: Y&R, New York City, NY

Industry: Automotive & ServicesMedia: TV & CinemaMarket: United StatesLanguage: English

Executive Creative Director: TonyGranger, Ian Reichenthal, Scott VitroneCreative Director: Icaro Doria, GrahamLang, Dan Morales, IanReichenthal, Guillermo Vega, Scott VitroneCopywriter: Brandon HendersonArt Director: Dan Treichel, Dan TriechelDirector: Jim Jenkins

Sword Collector

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Page 9: 100 Most Awarded Adverts of 2011 En

Brand: Land RoverAgency: Y&R, New York City, NY

Industry: Automotive & ServicesMedia: TV & CinemaMarket: United StatesLanguage: English

Executive Creative Director: Kerry KeenanCreative Director: Guillermo Vega, SteveWhittierCopywriter: Julia NeumannArt Director: Michael SchachtnerDirector: David Shane

You'll Feel Safe Inside

Dirty Cops

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Page 10: 100 Most Awarded Adverts of 2011 En

Brand: Land RoverAgency: Y&R, New York City, NY

Industry: Automotive & ServicesMedia: TV & CinemaMarket: United StatesLanguage: English

Executive Creative Director: Kerry KeenanCreative Director: Guillermo Vega, SteveWhittierCopywriter: Julia NeumannArt Director: Michael SchachtnerDirector: David Shane

Pathologicalliar

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Awarded by 6 international festivalsCannes LionsSilver FilmProduct & Service

Cannes LionsBronze Film CraftFilm Craft

Clio AwardsGold Innovative Media

Clio AwardsBronze FilmPublic Service Television/Cinema

One ShowBronze Pencil Branded Content

Golden Award MontreuxGold Medal MediaBest Use of Mixed Media

LIA AwardsGold FilmPublic Service/Social Welfare

LIA AwardsSilver FilmPublic Service/Social Welfare

LIA AwardsGold Integrated InnovativeIntegrated Campaign

Cresta AwardsWinner CraftsCraft Cinema - Direction

Page 13: 100 Most Awarded Adverts of 2011 En

Brand: Metropolitan PoliceAgency: BBDO, London (England)

Industry: Professional & Public servicesMedia: Promotion & EventMarket: United Kingdom

Executive Creative Director: Paul BrazierCreative Director: Steve Jones, MartinLoraineCopywriter: Aidan McClureArt Director: Laurent SimonDirector: Simon Ellis

WHO KILLED DEON?

100 most awarded adverts of 2011

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Page 14: 100 Most Awarded Adverts of 2011 En

Brand: Metropolitan PoliceAgency: BBDO, London (England)

Industry: Professional & Public servicesMedia: Promotion & EventPublished: Sep., 2010Market: United Kingdom

Executive Creative Director: Paul BrazierCreative Director: Steve Jones, MartinLoraineCopywriter: Aidan McClureArt Director: Laurent SimonDirector: Simon Ellis

Search Who Killed Deon?

WHO KILLED DEON?

100 most awarded adverts of 2011

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Page 15: 100 Most Awarded Adverts of 2011 En

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Awarded by 5 international festivalsD&ADBlack Pencil Spatial DesignInstallations

Cannes LionsGold DesignEnvironmental Design

Cannes LionsGold OutdoorAmbient

Cannes LionsGold DirectUse of Direct Marketing

Cannes LionsGold DirectProduct & Service

Cannes LionsBronze MediaUse of Media

Clio AwardsGrand DesignEnvironmental

Clio AwardsBronze Out of HomeAmbient

One ShowSilver Pencil Public ServiceOutdoor and Posters

New York FestivalSilver Avant-GardeAvant-Garde: Ambient

Page 20: 100 Most Awarded Adverts of 2011 En

Brand: Human Rights WatchAgency: JWT, New York City, NY

Industry: Public interest & Non-profitMedia: Outdoor

Chief Creative Officer: Harvey Marco, PeterNicholsonExecutive Creative Director: Andrew ClarkeCreative Director: Andrew Clarke, HarveyMarcoCopywriter: Chris SwiftArt Director: Roy WisnuPhotography: Platon, Izzy Levine

Burma

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Page 21: 100 Most Awarded Adverts of 2011 En

Brand: Human Rights WatchAgency: JWT, New York City, NY

Industry: Public interest & Non-profitMedia: Ambient & Interactive

Chief Creative Officer: Harvey Marco, PeterNicholsonExecutive Creative Director: Andrew ClarkeCreative Director: Andrew Clarke, HarveyMarcoCopywriter: Chris SwiftArt Director: Roy WisnuPhotography: Platon, Izzy Levine

The power to free Burma's politicalprisoners is in your hands.

Burma

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Brand: VolkswagenAgency: DDB, Stockholm

Industry: Automotive & ServicesMedia: Ambient & InteractiveLanguage: English

Chief Creative Officer: Andreas DahlqvistCreative Director: Andreas DahlqvistCopywriter: Martin LundgrenArt Director: Simon Higby, Martin LundgrenPhotography: Simon Higby, Martin LundgrenDirector: Michael Bugaj

Speed Camera Lottery

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Page 25: 100 Most Awarded Adverts of 2011 En

Brand: VolkswagenAgency: DDB, Stockholm

Industry: Automotive & ServicesMedia: Ambient & InteractiveLanguage: English

Chief Creative Officer: Andreas DahlqvistCreative Director: Andreas DahlqvistCopywriter: Martin LundgrenArt Director: Simon Higby, Martin LundgrenPhotography: Simon Higby, Martin LundgrenDirector: Michael Bugaj

The Speed Camera Lottery

100 most awarded adverts of 2011

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Page 26: 100 Most Awarded Adverts of 2011 En

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Awarded by 5 international festivalsCannes LionsBronze CyberViral Advertising

Cannes LionsGold PromoUse of Promo & Activation

Cannes LionsGold MediaUse of Media

Cannes LionsSilver DirectStrategy

Cannes LionsBronze DirectProduct & Service

Clio AwardsGold Direct MailOther

Clio AwardsGold InteractiveSocial Media

Clio AwardsGrand Innovative Media

One ShowGold Pencil Innovation in Adver…

One ShowGold Pencil Public ServiceCollateral (Brochures and Direc…

LIA AwardsGold Integrated InnovativeThe NEW Category

New York FestivalGold Avant-GardeAvant-Garde: Educational/Non-…

New York FestivalGold Avant-GardeAvant-Garde: Innovative Use of…

New York FestivalGold Public ServicePublic Service Announcemen: …

New York FestivalSilver Public RelationsPublic Relations: New Produc/S…

New York FestivalBronzeEnvironmental Issues

Page 28: 100 Most Awarded Adverts of 2011 En

Brand: World Wildlife Fund (WWF)Agency: Jung von Matt, Hamburg

Industry: Public interest & Non-profitMedia: CyberMarket: Germany

Creative Director: Sven Loskill, JanRexhausen, Doerte Spengler-AhrensCopywriter: Lisa Glock, MichaelKittel, Henning Mueller-Dannhausen, Henning Müller-DannhausenArt Director: Michael Kittel, AlexanderNorvilas, Eric van den Hoonaard

SAVE AS WWF

100 most awarded adverts of 2011

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Page 29: 100 Most Awarded Adverts of 2011 En

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Awarded by 5 international festivalsCannes LionsBronze PressMagazine Product & Service

Cannes LionsBronze PressMagazine Craft

Cannes LionsBronze OutdoorPosters

Clio AwardsGold PrintProduct/Service Product/Service

Clio AwardsSilver Out of HomePoster

Clio AwardsSilver PrintTechnique Art Direction

Clio AwardsBronze PrintTechnique

One ShowBronze Pencil CollateralPosters

One ShowBronze Pencil MagazineFull Page or Spread

New York FestivalBronze Art and TechniqueArt Direction

New York FestivalBronze PrintArt Direction

Cresta AwardsWinner PressMagazine Campaign

Page 36: 100 Most Awarded Adverts of 2011 En

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Brand: Dos EquisAgency: Euro RSCG, New York City, NY

Industry: Alcoholic drinksMedia: TV & CinemaMarket: United StatesLanguage: English

Chief Creative Officer: Conway WilliamsonCreative Director: David WeinstockCopywriter: Brandon Henderson, ChristianTraversArt Director: Dave Arnold

Ice Fishing

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Page 39: 100 Most Awarded Adverts of 2011 En

Brand: Dos EquisAgency: Euro RSCG, New York City, NY

Industry: Alcoholic drinksMedia: TV & CinemaMarket: United StatesLanguage: English

Chief Creative Officer: Conway WilliamsonCreative Director: David WeinstockCopywriter: Brandon Henderson, ChristianTraversArt Director: Dave Arnold

The Most Interesting Man

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Page 40: 100 Most Awarded Adverts of 2011 En

Brand: Dos EquisAgency: Euro RSCG, New York City, NY

Industry: Alcoholic drinksMedia: TV & CinemaMarket: United StatesLanguage: English

Chief Creative Officer: Conway WilliamsonCreative Director: David WeinstockCopywriter: Brandon Henderson, ChristianTraversArt Director: Dave Arnold

The Most Interesting Man

100 most awarded adverts of 2011

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Page 41: 100 Most Awarded Adverts of 2011 En

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Brand: Dos EquisAgency: Euro RSCG, New York City, NY

Industry: Alcoholic drinksMedia: RadioMarket: United States

Chief Creative Officer: Conway WilliamsonCreative Director: Andy Currie, KevinJordan, David WeinstockCopywriter: Robert Cuff, AndyCurrie, Catherine Eccardt, KevinJordan, Cam Miller, David Weinstock, ThomWoodley

Cinco

100 most awarded adverts of 2011

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Page 42: 100 Most Awarded Adverts of 2011 En

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Brand: Dos EquisAgency: Euro RSCG, New York City, NY

Industry: Alcoholic drinksMedia: RadioMarket: United States

Chief Creative Officer: Conway WilliamsonCreative Director: Andy Currie, KevinJordan, David WeinstockCopywriter: Robert Cuff, AndyCurrie, Catherine Eccardt, KevinJordan, Cam Miller, David Weinstock, ThomWoodley

Signs

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Page 43: 100 Most Awarded Adverts of 2011 En

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Brand: Dos EquisAgency: Euro RSCG, New York City, NY

Industry: Alcoholic drinksMedia: RadioMarket: United States

Chief Creative Officer: Conway WilliamsonCreative Director: Andy Currie, KevinJordan, David WeinstockCopywriter: Robert Cuff, AndyCurrie, Catherine Eccardt, KevinJordan, Cam Miller, David Weinstock, ThomWoodley

Dos Equis Radio

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Page 44: 100 Most Awarded Adverts of 2011 En

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Brand: Dos EquisAgency: Euro RSCG, New York City, NY

Industry: Alcoholic drinksMedia: RadioMarket: United States

Chief Creative Officer: Conway WilliamsonCreative Director: Andy Currie, KevinJordan, David WeinstockCopywriter: Robert Cuff, AndyCurrie, Catherine Eccardt, KevinJordan, Cam Miller, David Weinstock, ThomWoodley

The Most Interesting Man in the World

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Page 45: 100 Most Awarded Adverts of 2011 En

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Awarded by 5 international festivalsCannes LionsSilver DesignGraphic Design & Design Crafts

Cannes LionsSilver Titanium & Integrated

Clio AwardsBronze Content & Contact

LIA AwardsGold Integrated InnovativeNon-Traditional: Entertainment

LIA AwardsSilver Integrated InnovativeThe NEW Category

New York FestivalGold Public RelationsPublic Relations: Media/Entertai…

New York FestivalSilver Avant-GardeAvant-Garde: Innovative Use of…

New York FestivalBronzeEntertainment Promotion

New York FestivalBronze Marketing EffectivenessMarketing Effectiveness: Integr…

Cresta AwardsWinner IntegratedIntegrated Campaign

Page 47: 100 Most Awarded Adverts of 2011 En

Brand: Dortmund ConcerthallAgency: Jung von Matt, Hamburg

Industry: Culture, Recreation & SportMedia: Ambient & InteractiveMarket: Germany

Executive Creative Director: Sascha HankeCreative Director: Jo Marie Farwick, TobiasGrimm, Jens PfauCopywriter: Henning Robert, Jan-HendrikScholzArt Director: Damjan PitaDirector: Silvio Helbig

Concertmilk (Film)

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Page 48: 100 Most Awarded Adverts of 2011 En

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Awarded by 5 international festivalsCannes LionsGold OutdoorBillboards & Street Furniture

Cannes LionsGold PressNewspaper and Magazine

Clio AwardsSilver Out of HomePoster

Clio AwardsSilver PrintProduct/Service Product/Service

Dubai LynxGrand Prix Print & Outdoor CraftRetail Stores, Restaurants & Fa…

Dubai LynxGold Print & Outdoor CraftArt Direction

Dubai LynxGold Print & Outdoor CraftRetail Stores, Restaurants & Fa…

Dubai LynxGold PrintRetail Stores, Restaurants & Fa…

LIA AwardsSilver PrintConsumer Campaign

LIA AwardsBronze PrintArt Direction Campaign

LIA AwardsBronze PrintRetail

New York FestivalBronze PrintPrint: Retail Stores

New York FestivalSilver PrintPrint: Retail Stores

New York FestivalBronze OutdoorOutdoor: Retail Stores

Page 55: 100 Most Awarded Adverts of 2011 En

People who bought this item also bought.Autumn/Winter 2010Harvey Nichols

Brand: Harvey NicholsAgency: Y&R, Dubai

Industry: Retail & DistributionMedia: PrintPublished: Nov., 2009Market: United Arab EmiratesLanguage: English

Chief Creative Officer: Shahir ZagCreative Director: Komal Bedi Sohal, ShahirZagCopywriter: Komal Bedi Sohal, Shahir ZagArt Director: Komal Bedi Sohal, Shahir ZagPhotography: James Day

AccessoriesRequired,Autumn/Winter2010 campaign,PersonalizedTowels

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100 most awarded adverts of 2011

Page 56: 100 Most Awarded Adverts of 2011 En

People who bought this item also bought.Autumn/Winter 2010Harvey Nichols

Brand: Harvey NicholsAgency: Y&R, Dubai

Industry: Retail & DistributionMedia: PrintPublished: Nov., 2009Market: United Arab EmiratesLanguage: English

Chief Creative Officer: Shahir ZagCreative Director: Komal Bedi Sohal, ShahirZagCopywriter: Komal Bedi Sohal, Shahir ZagArt Director: Komal Bedi Sohal, Shahir ZagPhotography: James Day

AccessoriesRequired,Autumn/Winter2010 campaign,Evil Eye Charm

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100 most awarded adverts of 2011

Page 57: 100 Most Awarded Adverts of 2011 En

People who bought this item also bought.Autumn/Winter 2010Harvey Nichols

Brand: Harvey NicholsAgency: Y&R, Dubai

Industry: Retail & DistributionMedia: PrintPublished: Nov., 2009Market: United Arab EmiratesLanguage: English

Chief Creative Officer: Shahir ZagCreative Director: Komal Bedi Sohal, ShahirZagCopywriter: Komal Bedi Sohal, Shahir ZagArt Director: Komal Bedi Sohal, Shahir ZagPhotography: James Day

AccessoriesRequired,Autumn/Winter2010 campaign,AltitudeSickness Pills

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100 most awarded adverts of 2011

Page 58: 100 Most Awarded Adverts of 2011 En

Brand: Harvey NicholsAgency: Y&R, Dubai

Industry: Retail & DistributionMedia: PrintPublished: Nov., 2009Market: United Arab EmiratesLanguage: English

Chief Creative Officer: Shahir ZagCreative Director: Komal Bedi Sohal, ShahirZagCopywriter: Komal Bedi Sohal, Shahir ZagArt Director: Komal Bedi Sohal, Shahir ZagPhotography: James Day

PersonalizedTowels

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100 most awarded adverts of 2011

Page 59: 100 Most Awarded Adverts of 2011 En

Brand: Harvey NicholsAgency: Y&R, Dubai

Industry: Retail & DistributionMedia: PrintPublished: Nov., 2009Market: United Arab EmiratesLanguage: English

Chief Creative Officer: Shahir ZagCreative Director: Komal Bedi Sohal, ShahirZagCopywriter: Komal Bedi Sohal, Shahir ZagArt Director: Komal Bedi Sohal, Shahir ZagPhotography: James Day

Airhorn

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100 most awarded adverts of 2011

Page 60: 100 Most Awarded Adverts of 2011 En

People who bought this item also bought.Autumn/Winter 2010Harvey Nichols

Brand: Harvey NicholsAgency: Y&R, Dubai

Industry: Retail & DistributionMedia: PrintPublished: Nov., 2009Market: United Arab EmiratesLanguage: English

Chief Creative Officer: Shahir ZagCreative Director: Komal Bedi Sohal, ShahirZagCopywriter: Komal Bedi Sohal, Shahir ZagArt Director: Komal Bedi Sohal, Shahir ZagPhotography: James Day

AccessoriesRequired,Autumn/Winter2010 campaign,Lipstick StainRemover

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100 most awarded adverts of 2011

Page 61: 100 Most Awarded Adverts of 2011 En

Brand: Harvey NicholsAgency: Y&R, Dubai

Industry: Retail & DistributionMedia: PrintPublished: Nov., 2009Market: United Arab EmiratesLanguage: English

Chief Creative Officer: Shahir ZagCreative Director: Komal Bedi Sohal, ShahirZagCopywriter: Komal Bedi Sohal, Shahir ZagArt Director: Komal Bedi Sohal, Shahir ZagPhotography: James Day

Little BlackBook

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100 most awarded adverts of 2011

Page 62: 100 Most Awarded Adverts of 2011 En

Brand: Harvey NicholsAgency: Y&R, Dubai

Industry: Retail & DistributionMedia: PrintPublished: Nov., 2009Market: United Arab EmiratesLanguage: English

Chief Creative Officer: Shahir ZagCreative Director: Komal Bedi Sohal, ShahirZagCopywriter: Komal Bedi Sohal, Shahir ZagArt Director: Komal Bedi Sohal, Shahir ZagPhotography: James Day

Smelling Salts

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100 most awarded adverts of 2011

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Brand: CarltonAgency: BBDO, Melbourne, VIC

Industry: Alcoholic drinksMedia: TV & CinemaMarket: AustraliaLanguage: English

Chief Creative Officer: James McGrathExecutive Creative Director: Ant KeoghCreative Director: Ant KeoghCopywriter: Richard WilliamsArt Director: Annie Beauchamp, AnthonyPhillipsDirector: Paul Middleditch

Made From Beer

Slow Motion

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Page 66: 100 Most Awarded Adverts of 2011 En

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Awarded by 5 international festivalsCannes LionsGold FilmProduct & Service

Cannes LionsGold Film CraftFilm Craft Direction

Cannes LionsSilver Film CraftFilm Craft

Cannes LionsBronze FilmProduct & Service

Cannes LionsBronze FilmOther Film Content

Clio AwardsGold FilmProduct/Service Television/Cine…

Golden Award MontreuxGold Medal TV / CinemaBeverages

LIA AwardsGrand LIA FilmTechnique

LIA AwardsGold FilmUse of Licensed Music

LIA AwardsGold FilmDirection

LIA AwardsGold FilmEditing

LIA AwardsSilver FilmDirection

LIA AwardsBronze FilmBeverages - Alcoholic

Cresta AwardsWinner TV / Cinema / DigitalTelevision

Page 68: 100 Most Awarded Adverts of 2011 En

Brand: HeinekenAgency: Wieden+Kennedy, Amsterdam

Industry: Alcoholic drinksMedia: Promotion & EventPublished: Dec., 2010

Executive Creative Director: MarkBernath, Eric QuennoyCopywriter: Carlo Cavallone, Roger HoardArt Director: Alvaro SotomayorDirector: Frederik Bond, Fredrik Bond

The Entrance

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Page 69: 100 Most Awarded Adverts of 2011 En

Brand: HeinekenAgency: Wieden+Kennedy, Amsterdam

Industry: Alcoholic drinksMedia: TV & CinemaPublished: Dec., 2010

Executive Creative Director: MarkBernath, Eric QuennoyCopywriter: Carlo Cavallone, Roger HoardArt Director: Alvaro SotomayorDirector: Frederik Bond, Fredrik Bond

The Entrance

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Page 70: 100 Most Awarded Adverts of 2011 En

Brand: HeinekenAgency: Wieden+Kennedy, Amsterdam

Industry: Alcoholic drinksMedia: TV & CinemaPublished: May., 2011Market: NetherlandsLanguage: English

Executive Creative Director: MarkBernath, Eric QuennoyCreative Director: Mark Bernath, EricQuennoyCopywriter: Roger HoardArt Director: Alvaro SotomayorDirector: Fredrik Bond

Open your world

Date

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Page 71: 100 Most Awarded Adverts of 2011 En

Brand: HeinekenAgency: Wieden+Kennedy, Amsterdam

Industry: Alcoholic drinksMedia: MiscellaneousPublished: May., 2011Market: NetherlandsLanguage: English

Executive Creative Director: MarkBernath, Eric QuennoyCreative Director: Mark Bernath, EricQuennoyCopywriter: Roger HoardArt Director: Alvaro Sotomayor

The Legendary Making Of the Date

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Page 72: 100 Most Awarded Adverts of 2011 En

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Awarded by 5 international festivalsD&ADNomination PhotographyPhotography for Press & Poster…

Clio AwardsSilver Out of HomeBillboard

Clio AwardsSilver PrintPublic Service Public Service

AdPrintWinnerGrand-Prix

AdPrintWinnerBest Use of Photography

AdPrintGold AngelSocial Services, Public Awaren…

New York FestivalSilver Art and TechniquePhotography

New York FestivalBronze Art and TechniqueArt Direction

Cresta AwardsWinner OutdoorNewspaper Campaign

Cresta AwardsWinner OutdoorOutdoor Campaign

Cresta AwardsWinner OutdoorCraft Outdoor - Photography Ca…

Page 77: 100 Most Awarded Adverts of 2011 En

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Awarded by 5 international festivalsD&ADYellow Pencil Outdoor AdvertisingAmbient

FAB AwardsFAB Award Integrated Campaigns

FAB AwardsTV Cinema

Golden Award MontreuxGold Medal MediaBest Use of Mixed Media

New York FestivalSilver Marketing EffectivenessMarketing Effectiveness: Confe…

New York FestivalSilver Marketing EffectivenessMarketing Effectiveness: Guerril…

New York FestivalBronze Avant-GardeAvant-Garde: Mixed Media Ca…

New York FestivalBronze Integrated MediaIntegrated (Mixed) Media Camp…

Cresta AwardsGrand Prix Ambient MediaAmbient Media

Cresta AwardsWinner Ambient MediaPromotions & Incentives

Page 79: 100 Most Awarded Adverts of 2011 En

Brand: WalkersAgency: BBDO, London (England)

Industry: Confectionery & SnacksMedia: Promotion & EventMarket: United Kingdom

Executive Creative Director: Paul BrazierCreative Director: Paul Brazier, SteveColl, Colin JonesCopywriter: Steve CollArt Director: Colin JonesDirector: Declan Lowney

Sandwich

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Page 80: 100 Most Awarded Adverts of 2011 En

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Awarded by 4 international festivalsD&ADYellow Pencil Digital AdvertisingIntegrated Digital Campaigns

D&ADNomination Digital AdvertisingDigital Solutions & Use of Socia…

Cannes LionsSilver FilmProduct & Service

Cannes LionsGold FilmOther Film Content

Cannes LionsBronze Film CraftFilm Craft

Cannes LionsBronze Film CraftFilm Craft Sound Design

Cannes LionsBronze Titanium & IntegratedTitanium and Integrated

Cannes LionsGold CyberDigitally Led Integrated Campaign

Cannes LionsSilver CyberOther Interactive Digital Solutions

Cannes LionsSilver CyberViral Advertising

Clio AwardsGold FilmTechnique Sound Design

Clio AwardsSilver FilmProduct/Service Online

Clio AwardsSilver Integrated CampaignIntegrated Campaign

One ShowGold Pencil Non-Broadcast

One ShowBronze Pencil Cinema AdvertisingMaximum 3 minutes

Page 82: 100 Most Awarded Adverts of 2011 En

Brand: GoogleAgency: BBH, New York City, NY

Industry: Internet sites & ServicesMedia: TV & CinemaMarket: United States

Chief Creative Officer: Kevin RoddyExecutive Creative Director: GoogleCreative Lab, Calle Sjoenell, PelleSjoenell, Robert WongCreative Director: Kevin Roddy, CalleSjoenell, Pelle Sjoenell, Robert WongCopywriter: Jared Elms, Jeff Johnson, BethRyanArt Director: Erik Holmdahl, Steve PeckDirector: Aaron Duffy

Chrome Speed Tests

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Page 83: 100 Most Awarded Adverts of 2011 En

Brand: GoogleAgency: BBH, New York City, NY

Industry: Internet sites & ServicesMedia: CyberMarket: United States

Chief Creative Officer: Kevin RoddyExecutive Creative Director: GoogleCreative Lab, Calle Sjoenell, PelleSjoenell, Robert WongCreative Director: Kevin Roddy, CalleSjoenell, Pelle Sjoenell, Robert WongCopywriter: Jared Elms, Jeff Johnson, BethRyanArt Director: Erik Holmdahl, Steve PeckDirector: Aaron Duffy

Chrome Fast

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Page 84: 100 Most Awarded Adverts of 2011 En

Brand: GoogleAgency: BBH, New York City, NY

Industry: Internet sites & ServicesMedia: CyberMarket: United States

Chief Creative Officer: Kevin RoddyExecutive Creative Director: CalleSjoenell, Pelle Sjoenell, Robert WongCopywriter: Beth RyanArt Director: Erik Holmdahl

Google Chrome Fastball

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Awarded by 4 international festivalsD&ADBlack Pencil TV & Cinema Adv…TV Commercial Campaigns

D&ADYellow Pencil Digital AdvertisingDigital Solutions & Use of Socia…

D&ADNomination Digital AdvertisingWeb Films

D&ADYellow Pencil Writing for Advert…Writing for Film Advertising

D&ADBlack Pencil TV & Cinema Adv…TV Commercials 21-40 seconds

D&ADNomination TV & Cinema Adver…TV Commercials 1-20 seconds

D&ADYellow Pencil Integrated & Earn…Integrated

Cannes LionsGold DirectStrategy

Cannes LionsSilver MediaUse of Media

Cannes LionsSilver FilmProduct & Service

Cannes LionsGold Titanium & IntegratedTitanium and Integrated

Cannes LionsGrand Prix CyberDigitally Led Integrated Campaign

Cannes LionsGold CyberCraft

Cannes LionsGold CyberViral Advertising

Cannes LionsBronze PressMagazine Product & Service

Clio AwardsSilver FilmTechnique Direction

One ShowGold Pencil Experimental Adver…

One ShowGold Pencil Consumer Television:30/:25

One ShowGold Pencil Integrated BrandingIntegrated Branding

One ShowBronze Pencil Consumer Televi…:20 and Under

Page 87: 100 Most Awarded Adverts of 2011 En

Brand: Old SpiceAgency: Wieden+Kennedy, Portland, OR

Industry: Beauty & HealthMedia: Promotion & EventMarket: United StatesLanguage: English

Executive Creative Director: MarkFitzloff, Susan HoffmanCreative Director: Jason Bagley, EricBaldwin, Mark Fitzloff, Susan Hoffman, IainTaitCopywriter: Craig Allen, Jason Bagley, EricBaldwin, Eric KallmanArt Director: Craig Allen, Jason Bagley, EricBaldwin, Eric KallmanDirector: Craig Allen, Jason Bagley, EricBaldwin, Eric Kallman, Tom Kuntz

Response Campaign

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Page 88: 100 Most Awarded Adverts of 2011 En

Brand: Old SpiceAgency: Wieden+Kennedy, Portland, OR

Industry: Beauty & HealthMedia: TV & CinemaMarket: United StatesLanguage: English

Executive Creative Director: MarkFitzloff, Susan HoffmanCreative Director: Jason Bagley, EricBaldwin, Mark Fitzloff, Susan Hoffman, IainTaitCopywriter: Craig Allen, Jason Bagley, EricBaldwin, Eric KallmanArt Director: Craig Allen, Jason Bagley, EricBaldwin, Eric KallmanDirector: Craig Allen, Jason Bagley, EricBaldwin, Eric Kallman, Tom Kuntz

Questions

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Brand: Old SpiceAgency: Wieden+Kennedy, Portland, OR

Industry: Beauty & HealthMedia: TV & CinemaMarket: United StatesLanguage: English

Executive Creative Director: MarkFitzloff, Susan HoffmanCreative Director: Jason Bagley, EricBaldwin, Mark Fitzloff, Susan Hoffman, IainTaitCopywriter: Craig Allen, Jason Bagley, EricBaldwin, Eric KallmanArt Director: Craig Allen, Jason Bagley, EricBaldwin, Eric KallmanDirector: Craig Allen, Jason Bagley, EricBaldwin, Eric Kallman, Tom Kuntz

Boat

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Brand: Old SpiceAgency: Wieden+Kennedy, Portland, OR

Industry: Beauty & HealthMedia: CyberMarket: United StatesLanguage: English

Executive Creative Director: MarkFitzloff, Susan HoffmanCreative Director: Jason Bagley, EricBaldwin, Mark Fitzloff, Susan Hoffman, IainTaitCopywriter: Craig Allen, Jason Bagley, EricBaldwin, Eric KallmanArt Director: Craig Allen, Jason Bagley, EricBaldwin, Eric KallmanDirector: Craig Allen, Jason Bagley, EricBaldwin, Eric Kallman, Tom Kuntz

Response Campaign

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Brand: Old SpiceAgency: Wieden+Kennedy, Portland, OR

Industry: Beauty & HealthMedia: CyberMarket: United StatesLanguage: English

Executive Creative Director: MarkFitzloff, Susan HoffmanCreative Director: Jason Bagley, EricBaldwin, Mark Fitzloff, Susan Hoffman, IainTaitCopywriter: Craig Allen, Jason Bagley, EricBaldwin, Eric KallmanArt Director: Craig Allen, Jason Bagley, EricBaldwin, Eric KallmanDirector: Craig Allen, Jason Bagley, EricBaldwin, Eric Kallman, Tom Kuntz

Response Campaign

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Brand: Old SpiceAgency: Wieden+Kennedy, Portland, OR

Industry: Beauty & HealthMedia: CyberMarket: United StatesLanguage: English

Executive Creative Director: MarkFitzloff, Susan HoffmanCreative Director: Jason Bagley, EricBaldwin, Mark Fitzloff, Susan Hoffman, IainTaitCopywriter: Craig Allen, Jason Bagley, EricBaldwin, Eric KallmanArt Director: Craig Allen, Jason Bagley, EricBaldwin, Eric KallmanDirector: Craig Allen, Jason Bagley, EricBaldwin, Eric Kallman, Tom Kuntz

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Page 93: 100 Most Awarded Adverts of 2011 En

Brand: Old SpiceAgency: Wieden+Kennedy, Portland, OR

Industry: Beauty & HealthMedia: CyberMarket: United StatesLanguage: English

Executive Creative Director: MarkFitzloff, Susan HoffmanCreative Director: Jason Bagley, EricBaldwin, Mark Fitzloff, Susan Hoffman, IainTaitCopywriter: Craig Allen, Jason Bagley, EricBaldwin, Eric KallmanArt Director: Craig Allen, Jason Bagley, EricBaldwin, Eric KallmanDirector: Craig Allen, Jason Bagley, EricBaldwin, Eric Kallman, Tom Kuntz

Response Campaign

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Brand: Old SpiceAgency: Wieden+Kennedy, Portland, OR

Industry: House, Garden & PetsMedia: PrintMarket: United States

Chief Creative Officer: Dan WiedenExecutive Creative Director: MarkFitzloff, Susan HoffmanCreative Director: Jason Bagley, Eric BaldwinCopywriter: Craig Allen, Eric KallmanArt Director: Craig Allen, Eric KallmanPhotography: Hugh Kretschmer

FIJI

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Brand: Old SpiceAgency: Wieden+Kennedy, Portland, OR

Industry: House, Garden & PetsMedia: PrintMarket: United States

Chief Creative Officer: Dan WiedenExecutive Creative Director: MarkFitzloff, Susan HoffmanCreative Director: Jason Bagley, Eric BaldwinCopywriter: Craig Allen, Eric KallmanArt Director: Craig Allen, Eric KallmanPhotography: Hugh Kretschmer

Matterhorn

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Brand: Old SpiceAgency: Wieden+Kennedy, Portland, OR

Industry: House, Garden & PetsMedia: PrintMarket: United States

Chief Creative Officer: Dan WiedenExecutive Creative Director: MarkFitzloff, Susan HoffmanCreative Director: Jason Bagley, Eric BaldwinCopywriter: Craig Allen, Eric KallmanArt Director: Craig Allen, Eric KallmanPhotography: Hugh Kretschmer

Komodo

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Awarded by 4 international festivalsD&ADYellow Pencil Outdoor AdvertisingAmbient

D&ADYellow Pencil Integrated & Earn…Integrated

Cannes LionsGrand Prix Titanium & IntegratedTitanium and Integrated

Cannes LionsTitanium Titanium & IntegratedTitanium and Integrated

Cannes LionsGold DirectBest Integrated Campaign

Cannes LionsGrand Prix OutdoorAmbient

Cannes LionsGold OutdoorBillboards & Street Furniture

Cannes LionsGold OutdoorAmbient

Cannes LionsSilver CyberDigitally Led Integrated Campaign

Cannes LionsBronze PromoBest Integrated Promotional Ca…

Clio AwardsGold Content & Contact

Clio AwardsGold Innovative Media

Clio AwardsGold Integrated CampaignIntegrated Campaign

One ShowGold Pencil Innovation in Adver…

Page 99: 100 Most Awarded Adverts of 2011 En

Brand: MicrosoftAgency: Droga5, New York City, NY

Industry: Internet sites & ServicesMedia: Promotion & EventMarket: United States

Chief Creative Officer: David DrogaExecutive Creative Director: DuncanMarshall, Ted Royer, Nik StudzinskiCreative Director: Kevin Brady, NeilHeymann, Duncan Marshall, Ted Royer, NikStudzinskiCopywriter: Spencer Lavellee, Adam NoelArt Director: Jon KubikPhotography: Paul McGeiver, FernandoSanchez, Dan Welch, Li Tan Xiao

Decode Jay-Z with Bing

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Brand: GatoradeAgency: TBWA, Los Angeles, CA

Industry: Non-alcoholic drinksMedia: Promotion & EventMarket: United States

Creative Director: Brent Anderson, LeeClow , Steve Howard, Jimmy SmithCopywriter: Steve HowardArt Director: Brent Anderson, Mark HansenDirector: Scott MacMaster, LorenMendell, Jeremy Miller

REPLAY Season 2

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Brand: GatoradeAgency: TBWA, Los Angeles, CA

Industry: Non-alcoholic drinksMedia: TV & CinemaMarket: United States

Creative Director: Brent Anderson, LeeClow , Steve Howard, Jimmy SmithCopywriter: Steve HowardArt Director: Brent Anderson, Mark HansenDirector: Scott MacMaster, LorenMendell, Jeremy Miller

Gatorade Replay 2 & 3

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Brand: GatoradeAgency: TBWA, Los Angeles, CA

Industry: Non-alcoholic drinksMedia: TV & CinemaMarket: United States

Chief Creative Officer: Rob SchwartzExecutive Creative Director: Patrick O'NeillCreative Director: Brent Anderson, LeeClow , Steve Howard, Jimmy SmithCopywriter: Steve HowardArt Director: Brent Anderson, Mark HansenDirector: Scott MacMaster, LorenMendell, Jeremy Miller

Gatorade Replay

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Brand: GatoradeAgency: TBWA, Los Angeles, CA

Industry: Non-alcoholic drinksMedia: TV & CinemaMarket: United States

Creative Director: Brent Anderson, LeeClow , Steve Howard, Jimmy SmithCopywriter: Steve HowardArt Director: Brent Anderson, Mark HansenDirector: Scott MacMaster, LorenMendell, Jeremy Miller

Gatorade REPLAY Season 2

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Brand: GatoradeAgency: TBWA, Los Angeles, CA

Industry: Non-alcoholic drinksMedia: TV & CinemaMarket: United States

Chief Creative Officer: Lee Clow Executive Creative Director: Jimmy SmithCreative Director: Brent Anderson, SteveHowardCopywriter: Brent Anderson, Steve HowardArt Director: Brent AndersonDirector: Loren Mendell

Replay Season 3

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Brand: Tipp-ExAgency: Buzzman, Paris

Industry: Office equipmentMedia: Promotion & EventPublished: Aug., 2010Market: France

Chief Creative Officer: GeorgesMohammed-CherifCreative Director: Georges Mohammed-CherifCopywriter: Tristan DaltroffArt Director: Louis AudardDirector: Olivier Bennoun

A Hunter Shoots A Bear

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Awarded by 4 international festivalsD&ADYellow Pencil Film Advertising …Animation for Film Advertising

Clio AwardsSilver FilmTechnique Direction

Clio AwardsBronze PrintPublic Service Public Service

Clio AwardsBronze Direct MailCollateral

One ShowBronze Pencil Public ServiceCollateral (Brochures and Direc…

New York FestivalGold Art and TechniqueCivic/Social Education

New York FestivalSilver Art and TechniqueArt Direction

New York FestivalSilver Art and TechniqueSpecial Effects

New York FestivalSilver Art and TechniquePublic Service: Promotion of Pe…

Page 112: 100 Most Awarded Adverts of 2011 En

Brand: Amnesty InternationalAgency: TBWA, Boulogne-Billancourt

Industry: Public interest & Non-profitMedia: TV & CinemaMarket: FranceLanguage: English

Executive Creative Director: EricHolden, Rémi NoëlCopywriter: Benoit LerouxArt Director: Philippe TarouxDirector: Pleix

139 countries have wiped out the deathpenalty. Only 58 are left to convince.

Death to Death Penalty

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Brand: RenaultAgency: Publicis, London (England)

Industry: Automotive & ServicesMedia: Ambient & InteractiveMarket: United KingdomLanguage: English

Executive Creative Director: TomEwart, Adam KeanCreative Director: Tom Ewart, AdamKean, Alix Pennycuick, Ed RobinsonCopywriter: Matthew Lancod, EdRobinson, Ian SweeneyArt Director: Robert Amstell, DavidHillyard, Christian HorsfallPhotography: Paul Murphy, Mark WesleyDirector: Henry-Alex Rubin

The Megane Experiment

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Brand: IBMAgency: Ogilvy, New York City, NY

Industry: Professional & Public servicesMedia: Promotion & EventMarket: United States

Chief Creative Officer: Steve SimpsonExecutive Creative Director: Susan WestreCreative Director: Mark Girand, DavidKorchin, Jason Marks, MichaelPaterson, Steve Simpson, Susan WestreCopywriter: Mark Girand, StevenSchroth, Niels WestraArt Director: Miles Gilbert, Michael PatersonDirector: Paul Bozymowski

Watson

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Brand: FedExAgency: BBDO, New York City, NY

Industry: Professional & Public servicesMedia: TV & CinemaMarket: United StatesLanguage: English

Chief Creative Officer: David LubarsExecutive Creative Director: GregHahn, Mike SmithCreative Director: Gianfranco Arena, ChrisBeresford-Hill, Greg Hahn, Peter Kain, TomKraemer, David Lubars, Mike SmithCopywriter: Chris Beresford-Hill, PeterKain, Tom KraemerArt Director: Gianfranco Arena, Nick KlinkertDirector: Jim Jenkins

Exchange Student

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Brand: James ReadyAgency: Leo Burnett, Toronto, ON

Industry: Alcoholic drinksMedia: Ambient & InteractivePublished: Sep., 2009Market: Canada

Chief Creative Officer: Judy JohnCreative Director: Lisa Greenberg, JudyJohnCopywriter: Steve PersicoArt Director: Anthony Chelvanathan

Bar-Ter Night

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Brand: PhilipsAgency: DDB, London (England)

Industry: Electronics & Audio-VisualMedia: Promotion & EventPublished: Mar., 2010Language: English

Chief Creative Officer: Neil DawsonExecutive Creative Director: Neil DawsonCreative Director: Jeremy Craigen, NeilDawsonCopywriter: Sam OliverArt Director: Shishir PatelDirector: Carl Erik Rinsch

Parallel Lines

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Brand: PhilipsAgency: DDB, London (England)

Industry: Electronics & Audio-VisualMedia: TV & CinemaPublished: Mar., 2010Language: English

Chief Creative Officer: Neil DawsonExecutive Creative Director: Neil DawsonCreative Director: Jeremy Craigen, NeilDawsonCopywriter: Sam OliverArt Director: Shishir PatelDirector: Carl Erik Rinsch

The Gift

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Brand: Mini CooperAgency: Bsur, Amsterdam

Industry: Automotive & ServicesMedia: TV & CinemaPublished: Sep., 2010Market: NetherlandsLanguage: English

Chief Creative Officer: Paulo Martins, JasonSchraggerCreative Director: Paulo Martins, JasonSchraggerCopywriter: Gian Carlo Lanfranco, RobPhillipsArt Director: Rolando Cordova, Ben TuckerDirector: Brian Beletic, Brian Beltic

Mini Countryman Getaway

Mini Countryman Flow

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Brand: LegoAgency: Serviceplan, Munich

Industry: Toys & GamesMedia: PrintPublished: Nov., 2010Market: Germany

Chief Creative Officer: Alex SchillExecutive Creative Director: MatthiasHarbeck, Alex SchillCreative Director: Matthias Harbeck, OliverPalmer, Alex SchillCopywriter: Frank SeilerArt Director: Julia Koch, Sandra Loibl, FranzRöppischer

Builders of tomorrow.

Sixties

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Brand: LegoAgency: Serviceplan, Munich

Industry: Toys & GamesMedia: PrintPublished: Nov., 2010Market: Germany

Chief Creative Officer: Alex SchillExecutive Creative Director: MatthiasHarbeck, Alex SchillCreative Director: Matthias Harbeck, OliverPalmer, Alex SchillCopywriter: Frank SeilerArt Director: Julia Koch, Sandra Loibl, FranzRöppischer

Builders of tomorrow.

Seventies

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Brand: LegoAgency: Serviceplan, Munich

Industry: Toys & GamesMedia: PrintPublished: Nov., 2010Market: Germany

Chief Creative Officer: Alex SchillExecutive Creative Director: MatthiasHarbeck, Alex SchillCreative Director: Matthias Harbeck, OliverPalmer, Alex SchillCopywriter: Frank SeilerArt Director: Julia Koch, Sandra Loibl, FranzRöppischer

Builders of tomorrow.

Eighties

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Awarded by 4 international festivalsCannes LionsGold DesignGraphic Design & Design Craft…

Cannes LionsGold DesignGraphic Design & Design Craft…

Clio AwardsGold DesignDirect Marketing

Clio AwardsGold InteractiveInteractive Campaign

Clio AwardsSilver InteractiveApps - mobile

New York FestivalGoldCatalogue/Brochure/Pamphlet

New York FestivalSilver Avant-GardeAvant-Garde: Innovative Use of…

New York FestivalSilver Avant-GardeAvant-Garde: Integrated (Mixed…

New York FestivalBronze Public RelationsPublic Relations: Retail

Cresta AwardsWinner DesignDirect Marketing

Cresta AwardsWinner DesignPublication Design

Cresta AwardsWinner DesignCraft DM - Photography

Cresta AwardsGrand Prix DesignGraphic Design

Page 150: 100 Most Awarded Adverts of 2011 En

Brand: IKEAAgency: Forsman & Bodenfors, Göteborg

Industry: House, Garden & PetsMedia: Ambient & InteractiveMarket: Sweden

Copywriter: Anders Hegerfors, FredrikJanssonArt Director: Staffan Lamm, ChristofferPerssonPhotography: Agent Bauer, Carl Kleiner

Homemade Is Best

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Awarded by 4 international festivalsCannes LionsGrand Prix DirectStrategy

Cannes LionsGrand Prix PromoUse of Promo & Activation

Cannes LionsGold PromoProduct & Service

Cannes LionsGold DirectProduct & Service

Cannes LionsTitanium Titanium & IntegratedTitanium and Integrated

Cannes LionsGold Titanium & IntegratedTitanium and Integrated

Cannes LionsSilver MediaBest Integrated Campaign

Cannes LionsBronze PRSectors & Services

Cannes LionsBronze PRTechnique

Golden DrumGolden Drum Grand Prix DirectIntegrated communication cam…

Golden DrumGolden Drum DirectUnconventional communication

Golden DrumSilver Drum DirectDirect campaigns

New York FestivalBronze Mixed MediaConfections/Snacks

New York FestivalBronze Public RelationsPublic Relations: Brand Develo…

Cresta AwardsWinner IntegratedIntegrated Campaigns

Page 162: 100 Most Awarded Adverts of 2011 En

Brand: RomAgency: McCann Erickson, Bucharest

Industry: Confectionery & SnacksMedia: Promotion & EventPublished: Nov., 2010Market: RomaniaLanguage: English

Executive Creative Director: CatalinDobre, Dinu PanescuCreative Director: Adrian BotanCopywriter: Florin FloreaArt Director: Andra Badea, IonutCojocaru, Laurentiu Stere

American Rom

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Shooting a film isn't that simple. Canal +supports those who make movies

Brand: Canal+Agency: Euro RSCG, Paris

Industry: Media & PublishingMedia: PrintPublished: Sep., 2010Market: FranceLanguage: English

Executive Creative Director: Stéphane XibérrasCreative Director: Olivier ApersCopywriter: Gregory Ferembach, DavidTroquierArt Director: Gregory Ferembach, DavidTroquier

ActionFlowchart

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Shooting a film isn't that simple. Canal +supports those who make movies

Brand: Canal+Agency: Euro RSCG, Paris

Industry: Media & PublishingMedia: PrintPublished: Sep., 2010Market: FranceLanguage: English

Executive Creative Director: Stéphane XibérrasCreative Director: Olivier ApersCopywriter: Gregory Ferembach, DavidTroquierArt Director: Gregory Ferembach, DavidTroquier

HorrorFlowchart

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Shooting a film isn't that simple. Canal +supports those who make movies

Brand: Canal+Agency: Euro RSCG, Paris

Industry: Media & PublishingMedia: PrintPublished: Sep., 2010Market: FranceLanguage: English

Executive Creative Director: Stéphane XibérrasCreative Director: Olivier ApersCopywriter: Gregory Ferembach, DavidTroquierArt Director: Gregory Ferembach, DavidTroquier

AnimationFlowchart

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Shooting a film isn't that simple. Canal +supports those who make movies

Brand: Canal+Agency: Euro RSCG, Paris

Industry: Media & PublishingMedia: PrintPublished: Sep., 2010Market: FranceLanguage: English

Executive Creative Director: Stéphane XibérrasCreative Director: Olivier ApersCopywriter: Gregory Ferembach, DavidTroquierArt Director: Gregory Ferembach, DavidTroquier

ShortfilmFlowchart

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Shooting a film isn't that simple. Canal +supports those who make movies

Brand: Canal+Agency: Euro RSCG, Paris

Industry: Media & PublishingMedia: PrintPublished: Sep., 2010Market: FranceLanguage: English

Executive Creative Director: Stéphane XibérrasCreative Director: Olivier ApersCopywriter: Gregory Ferembach, DavidTroquierArt Director: Gregory Ferembach, DavidTroquier

Porn

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Brand: HornbachAgency: Heimat, Berlin

Industry: Retail & DistributionMedia: CyberMarket: Germany

Chief Creative Officer: Guido HeffelsCreative Director: Guido Heffels, MatthiasStorathCopywriter: Guido Heffels, Matthias StorathArt Director: Teresa Jung, HendrikSchwederDirector: Woof Wan-Bau

The Infinite House

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Brand: HornbachAgency: Heimat, Berlin

Industry: Retail & DistributionMedia: CyberMarket: Germany

Chief Creative Officer: Guido HeffelsCreative Director: Guido Heffels, MatthiasStorathCopywriter: Guido Heffels, Matthias StorathArt Director: Teresa Jung, HendrikSchwederDirector: Woof Wan-Bau

The Infinite House

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Brand: HornbachAgency: Heimat, Berlin

Industry: Retail & DistributionMedia: CyberMarket: Germany

Chief Creative Officer: Guido HeffelsCreative Director: Guido Heffels, MatthiasStorathCopywriter: Guido Heffels, Matthias StorathArt Director: Teresa Jung, HendrikSchwederDirector: Woof Wan-Bau

The Infinite House (3min)

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Page 177: 100 Most Awarded Adverts of 2011 En

Brand: SourAgency: Masashi + Qanta + Saqoosha +Hiroki, Tokyo

Industry: Culture, Recreation & SportMedia: CyberMarket: Japan

Creative Director: Masashi KawamuraArt Director: Masashi KawamuraDirector: Masashi Kawamura, HirokiOno, Qanta Shimizu

SOUR/MIRROR

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Brand: GoogleAgency: Johannes Leonardo, New York City,NY

Industry: Internet sites & ServicesMedia: TV & CinemaMarket: United States

Chief Creative Officer: Jan Jacobs, LeoPremuticoExecutive Creative Director: JanJacobs, Leo PremuticoCopywriter: Ben Clare, Iain Nevill, AlexRomansArt Director: Ben Clare, Alex Romans, DaveTomkinsDirector: + jacksonkarinja, Tim Abshire, BenDickson, Trevor McMahan

Demo Slam: Chubby Bunny

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Brand: GoogleAgency: Johannes Leonardo, New York City,NY

Industry: Internet sites & ServicesMedia: TV & CinemaMarket: United States

Chief Creative Officer: Jan Jacobs, LeoPremuticoExecutive Creative Director: JanJacobs, Leo PremuticoCopywriter: Ben Clare, Iain Nevill, AlexRomansArt Director: Ben Clare, Alex Romans, DaveTomkinsDirector: + jacksonkarinja, Tim Abshire, BenDickson, Trevor McMahan

Demo Slam: Extra Spicy

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Brand: GoogleAgency: Johannes Leonardo, New York City,NY

Industry: Internet sites & ServicesMedia: TV & CinemaMarket: United States

Chief Creative Officer: Jan Jacobs, LeoPremuticoExecutive Creative Director: JanJacobs, Leo PremuticoCopywriter: Ben Clare, Iain Nevill, AlexRomansArt Director: Ben Clare, Alex Romans, DaveTomkinsDirector: + jacksonkarinja, Tim Abshire, BenDickson, Trevor McMahan

Google Demo Slam

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Brand: GoogleAgency: Johannes Leonardo, New York City,NY

Industry: Internet sites & ServicesMedia: Promotion & EventMarket: United States

Chief Creative Officer: Jan Jacobs, LeoPremuticoCopywriter: Jason Ashlock, BenClare, Bipasha Moorkherjee, IainNevill, Alex RomansArt Director: Anthony Alvarez, BenClare, Emmie Nostitz, Alex Romans, DaveTomkins

Demo Slam

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Brand: GoogleAgency: Johannes Leonardo, New York City,NY

Industry: Internet sites & ServicesMedia: CyberMarket: United States

Executive Creative Director: Robert WongCreative Director: Jeppe Aaen, JanJacobs, Jon Koffler, Leonardo PremuticoCopywriter: Jason Ashlock, BipashaMookherjee, Iain Nevill, Alex RomansArt Director: Anthony AlvarezDirector: Ben Clare, Emmi Nostitz, DaveTomkins

Google Demo Slam

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Brand: GoogleAgency: Johannes Leonardo, New York City,NY

Industry: Internet sites & ServicesMedia: TV & CinemaMarket: United States

Chief Creative Officer: Jan Jacobs, LeoPremuticoExecutive Creative Director: JanJacobs, Leo PremuticoCopywriter: Ben Clare, Iain Nevill, AlexRomansArt Director: Ben Clare, Alex Romans, DaveTomkinsDirector: + jacksonkarinja, Tim Abshire, BenDickson, Trevor McMahan

Demo Slam: Realtime Karaoke

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Brand: GoogleAgency: Johannes Leonardo, New York City,NY

Industry: Internet sites & ServicesMedia: TV & CinemaMarket: United States

Chief Creative Officer: Jan Jacobs, LeoPremuticoExecutive Creative Director: JanJacobs, Leo PremuticoCopywriter: Ben Clare, Iain Nevill, AlexRomansArt Director: Ben Clare, Alex Romans, DaveTomkinsDirector: + jacksonkarinja, Tim Abshire, BenDickson, Trevor McMahan

Demo Slam: Route 66

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Brand: GoogleAgency: Radical Media, New York City, NY

Industry: Culture, Recreation & SportMedia: CyberMarket: United States

Creative Director: B-reel, AaronKoblin, Chris MilkCopywriter: Chris MilkArt Director: B-reelDirector: Chris Milk

The Wilderness Downtown

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Brand: UNICEFAgency: Lowe, Jakarta

Industry: Public interest & Non-profitMedia: TV & CinemaMarket: Indonesia

Executive Creative Director: Din SumediCreative Director: Ferly NovriadiCopywriter: Ferly NovriadiArt Director: Tania HuinyDirector: Bona Palma

Screen Off Campaign_1

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Brand: UNICEFAgency: Lowe, Jakarta

Industry: Public interest & Non-profitMedia: TV & CinemaMarket: Indonesia

Executive Creative Director: Din SumediCreative Director: Ferly NovriadiCopywriter: Ferly NovriadiArt Director: Tania HuinyDirector: Bona Palma

Screen Off Campaign_2

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Brand: UNICEFAgency: Lowe, Jakarta

Industry: Public interest & Non-profitMedia: TV & CinemaMarket: Indonesia

Executive Creative Director: Din SumediCreative Director: Ferly NovriadiCopywriter: Ferly NovriadiArt Director: Tania HuinyDirector: Bona Palma

Screen Off Campaign_3

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Brand: VolkswagenAgency: Deutsch, Los Angeles, CA

Industry: Automotive & ServicesMedia: TV & CinemaPublished: Jan., 2011Market: United StatesLanguage: English

Creative Director: Michael Kadin, EricSpringerCopywriter: David Povill, Eric SpringerArt Director: Michael Kadin, RyanMcLaughlin, Craig MelchianoDirector: Lance Acord

The Force

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Brand: 4th Amendment WearAgency: 4th Amendment Wear, Boulder, CO

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: United States

Creative Director: Tim Geoghegan, MatthewRyanCopywriter: Tim GeogheganArt Director: Matthew RyanPhotography: Creative CommonsDirector: Matthew Ryan

Metallic Ink

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Awarded by 3 international festivalsCannes LionsBronze OutdoorBillboards & Street Furniture

Clio AwardsBronze PrintProduct/Service Product/Service

One ShowBronze Pencil NewspaperFull Page or Spread

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Brand: BillboardAgency: BBDO, São Paulo

Industry: Media & PublishingMedia: Promotion & EventMarket: Brazil

Chief Creative Officer: Marcello SerpaExecutive Creative Director: Marcello SerpaCreative Director: Dulcídio Caldeira, LuizSanchesCopywriter: André KassuArt Director: Danilo Boer, MarcosKothlar, Marcos Medeiros

Music. See what it´s made of

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Brand: BillboardAgency: BBDO, São Paulo

Industry: Media & PublishingMedia: PrintMarket: Brazil

Chief Creative Officer: Marcello SerpaExecutive Creative Director: Marcello SerpaCreative Director: Dulcídio Caldeira, LuizSanchesCopywriter: André KassuArt Director: Danilo Boer, MarcosKothlar, Marcos Medeiros

Music. See what it's made of.

Bono

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Brand: BillboardAgency: BBDO, São Paulo

Industry: Media & PublishingMedia: PrintMarket: Brazil

Chief Creative Officer: Marcello SerpaExecutive Creative Director: Marcello SerpaCreative Director: Dulcídio Caldeira, LuizSanchesCopywriter: André KassuArt Director: Danilo Boer, MarcosKothlar, Marcos Medeiros

Music. See what it's made of.

Eminem

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Brand: BillboardAgency: BBDO, São Paulo

Industry: Media & PublishingMedia: PrintMarket: Brazil

Chief Creative Officer: Marcello SerpaExecutive Creative Director: Marcello SerpaCreative Director: Dulcídio Caldeira, LuizSanchesCopywriter: André KassuArt Director: Danilo Boer, MarcosKothlar, Marcos Medeiros

Music. See what it's made of.

Marilyn

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Brand: BillboardAgency: BBDO, São Paulo

Industry: Media & PublishingMedia: PrintMarket: Brazil

Chief Creative Officer: Marcello SerpaExecutive Creative Director: Marcello SerpaCreative Director: Dulcídio Caldeira, LuizSanchesCopywriter: André KassuArt Director: Danilo Boer, MarcosKothlar, Marcos Medeiros

Amy

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Brand: BillboardAgency: BBDO, São Paulo

Industry: Media & PublishingMedia: PrintMarket: Brazil

Chief Creative Officer: Marcello SerpaExecutive Creative Director: Marcello SerpaCreative Director: Dulcídio Caldeira, LuizSanchesCopywriter: André KassuArt Director: Danilo Boer, MarcosKothlar, Marcos Medeiros

Britney

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Awarded by 3 international festivalsCannes LionsBronze PromoProduct & Service

Clio AwardsBronze Integrated Campaign

MIAF2nd Place (Silver) Advertising …Corporate advertising

MIAF2nd Place (Silver) Advertising c…Advertising Campaign

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Brand: adidasAgency: TBWA, Tokyo

Industry: Apparel, Clothing & FootwearMedia: TV & CinemaMarket: Japan

Creative Director: Kazoo SatoCopywriter: Masaharu Kumagai, HideyukiTanakaArt Director: Hirofumi Nakajima, HaruhitoNisawadaira, Katsuhiro ShimizuPhotography: Suzuki Yoichi

Sky Comic

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Brand: AirwalkAgency: Y&R, New York City, NY

Industry: Apparel, Clothing & FootwearMedia: Promotion & EventMarket: United States

Executive Creative Director: IanReichenthal, Scott VitroneCreative Director: Graeme Hall, MennoKluin, Shailesh Rao, VivianRosenthal, Steve WhittierCopywriter: Feliks RichterArt Director: Alexander Nowak

Invisible Pop-Up Store

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Brand: DuluxAgency: Euro RSCG, London (England)

Industry: House, Garden & PetsMedia: Promotion & EventPublished: Apr., 2010Market: United Kingdom

Chief Creative Officer: Russ LidstoneExecutive Creative Director: Mick MahoneyCreative Director: Fernanda RomanoCopywriter: Fabio AbramArt Director: Bráulio KuwabaraDirector: Adam Berg

Dulux Walls

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Brand: DuluxAgency: Euro RSCG, London (England)

Industry: House, Garden & PetsMedia: Promotion & EventPublished: Apr., 2010Market: United Kingdom

Chief Creative Officer: Russ LidstoneExecutive Creative Director: Mick MahoneyCreative Director: Fernanda RomanoCopywriter: Fabio AbramArt Director: Bráulio KuwabaraDirector: Adam Berg

Let's Colour

Walls

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Brand: Anti-Tobacco CampaignAgency: DDB, Paris

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: France

Executive Creative Director: AlexandreHervé, Alexander Kalchev, Siavosh ZabetiCopywriter: Alexander Kalchev, SiavoshZabetiArt Director: Alexander Kalchev, SiavoshZabetiDirector: Koji Morimoto

Attraction_1

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Brand: Anti-Tobacco CampaignAgency: DDB, Paris

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: France

Executive Creative Director: AlexandreHervé, Alexander Kalchev, Siavosh ZabetiCopywriter: Alexander Kalchev, SiavoshZabetiArt Director: Alexander Kalchev, SiavoshZabetiDirector: Koji Morimoto

Attraction_2

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Brand: Mercedes-BenzAgency: Jung von Matt, Hamburg

Industry: Automotive & ServicesMedia: OutdoorMarket: Germany

Executive Creative Director: Sascha HankeCreative Director: Tobias Grimm, Jens PfauCopywriter: Florian Hoffmann, HenningRobert, Jan-Hendrik ScholzArt Director: Benjamin Busse, AlphonsConzen, Frederico Gasparian, Damjan Pita

Transparent Walls

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Brand: T-MobileAgency: Saatchi & Saatchi, London (England)

Industry: Professional & Public servicesMedia: TV & CinemaPublished: Oct., 2010Market: United Kingdom

Executive Creative Director: PaulSilburn, Kate StannersCreative Director: Paul Silburn, KateStannersCopywriter: Stephen HowellArt Director: Rick DoddsDirector: Henry-Alex Rubin

Life's for Sharing

Welcome Home

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Brand: RenaultAgency: Publicis, Paris

Industry: Automotive & ServicesMedia: Ambient & InteractiveMarket: France

Chief Creative Officer: OlivierAltmann, Sébastien VacherotCreative Director: JulienBenmoussa, Florent Imbert, EmmanuelLalleveCopywriter: Sylvain Chailloux, ThierryLebec, Cedric LeplatArt Director: Thibaud Cartigny, MiguelMantilla, Bénédicte PotelDirector: Egocentric

iPad

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Brand: UniqloAgency: Dentsu, Tokyo

Industry: Apparel, Clothing & FootwearMedia: CyberMarket: Japan

Creative Director: Yasuharu SasakiCopywriter: Kazuomi Goto, Yasuharu SasakiArt Director: Shoko WatanabeDirector: Keigo Nakanishi, HisayoshiTohsaki

Uniqlo Lucky Line

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Brand: Coca-ColaAgency: Ogilvy, Buenos Aires

Industry: Non-alcoholic drinksMedia: Ambient & InteractiveMarket: Argentina

Executive Creative Director: Gastón BigioCreative Director: Ignacio Ferioli, JavierMentastiCopywriter: Nicolas VaraArt Director: Ignacio Flota, Ignacio Flotta

The Friendship Machine

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Brand: SapAgency: Ogilvy, Frankfurt/Main

Industry: Professional & Public servicesMedia: Ambient & InteractiveMarket: GermanyLanguage: English

Chief Creative Officer: Stephan VogelExecutive Creative Director: Stephan VogelCreative Director: Peter StraussCopywriter: Peter StraussArt Director: Christian LeithnerDirector: Thomas Bausenwein

Bit.code by Julius Popp (2009)

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Brand: Axe/LynxAgency: Ponce, Buenos Aires

Industry: Beauty & HealthMedia: TV & CinemaMarket: United StatesLanguage: English

Chief Creative Officer: Hernán PonceExecutive Creative Director: RicardoArmentano, Joaquín Cubría, Analia RiosCreative Director: Juan ManuelMontero, Rafael SantamarinaCopywriter: Rafael SantamarinaArt Director: Juan Manuel MonteroDirector: Nico & Martin, Nico/Martin

Premature perspiration can be controlled.

Premature Perspiration

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Brand: Axe/LynxAgency: Ponce, Buenos Aires

Industry: Beauty & HealthMedia: TV & CinemaMarket: United StatesLanguage: English

Chief Creative Officer: Hernán PonceExecutive Creative Director: RicardoArmentano, Joaquín Cubría, Analia RiosCreative Director: Juan ManuelMontero, Rafael SantamarinaCopywriter: Rafael SantamarinaArt Director: Juan Manuel MonteroDirector: Nico & Martin, Nico/Martin

Premature perspiration can be controlled.

Premature Perspiration

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Brand: Axe/LynxAgency: Ponce, Buenos Aires

Industry: Beauty & HealthMedia: TV & CinemaMarket: United StatesLanguage: English

Chief Creative Officer: Hernán PonceExecutive Creative Director: RicardoArmentano, Joaquín Cubría, Analia RiosCreative Director: Juan ManuelMontero, Rafael SantamarinaCopywriter: Rafael SantamarinaArt Director: Juan Manuel MonteroDirector: Nico & Martin, Nico/Martin

Premature perspiration can be controlled.

Premature Perspiration

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Brand: Sport ScheckAgency: Ogilvy, Frankfurt/Main

Industry: Retail & DistributionMedia: OutdoorMarket: Germany

Executive Creative Director: MichaelKutschinskiCreative Director: Uwe Jakob, MichaelKutschinski, Stephan VogelCopywriter: Christian UrbanskiArt Director: Christian UrbanskiPhotography: Mathias Köhler

Sporty Vouchers

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Brand: Guide DogsAgency: BBDO, Melbourne, VIC

Industry: Public interest & Non-profitMedia: Direct MarketMarket: Australia

Executive Creative Director: James McGrathCreative Director: Ant Keogh, JamesMcGrath, Julian SchreiberCopywriter: Julian SchreiberArt Director: Tom Martin

Support Scent

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Brand: Israel Aids Task ForceAgency: Y&R, Tel-Aviv

Industry: Public interest & Non-profitMedia: RadioPublished: Dec., 2010Market: Israel

Chief Creative Officer: Gideon AmichayExecutive Creative Director: Tzur GolanCreative Director: Gideon Amichay, AmitGal, Tzur GolanCopywriter: Shirley Bahar, Orit Bar-Niv, OritBar NivArt Director: Shirley Eva Bahar

Take an HIV test and know your status. GetTested

Get Tested Project

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Brand: AllstateAgency: Leo Burnett, Chicago, IL

Industry: Financial & Legal servicesMedia: TV & CinemaPublished: Nov., 2010Market: United States

Chief Creative Officer: Susan CredleExecutive Creative Director: JeanieCaggiano, Charley WickmanCreative Director: Jeanie Caggiano, BrittNolan, Jo Shoesmith, Charley WickmanCopywriter: Matt Miller, Josh Mizrachi, ChrisRodriquezArt Director: Greg Nobles, Chris RodriguezDirector: Phil Morrison

Teen Driver

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Brand: AllstateAgency: Leo Burnett, Chicago, IL

Industry: Financial & Legal servicesMedia: TV & CinemaPublished: Nov., 2010Market: United States

Chief Creative Officer: Susan CredleExecutive Creative Director: JeanieCaggiano, Charley WickmanCreative Director: Jeanie Caggiano, BrittNolan, Jo Shoesmith, Charley WickmanCopywriter: Matt Miller, Josh Mizrachi, ChrisRodriquezArt Director: Greg Nobles, Chris RodriguezDirector: Phil Morrison

Hot Jogger

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Brand: AllstateAgency: Leo Burnett, Chicago, IL

Industry: Financial & Legal servicesMedia: TV & CinemaPublished: Nov., 2010Market: United States

Chief Creative Officer: Susan CredleExecutive Creative Director: JeanieCaggiano, Charley WickmanCreative Director: Jeanie Caggiano, BrittNolan, Jo Shoesmith, Charley WickmanCopywriter: Matt Miller, Josh Mizrachi, ChrisRodriquezArt Director: Greg Nobles, Chris RodriguezDirector: Phil Morrison

Rich Executive

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Brand: AllstateAgency: Leo Burnett, Chicago, IL

Industry: Financial & Legal servicesMedia: TV & CinemaPublished: Nov., 2010Market: United States

Chief Creative Officer: Susan CredleExecutive Creative Director: JeanieCaggiano, Charley WickmanCreative Director: Jeanie Caggiano, BrittNolan, Jo Shoesmith, Charley WickmanCopywriter: Matt Miller, Josh Mizrachi, ChrisRodriquezArt Director: Greg Nobles, Chris RodriguezDirector: Phil Morrison

Tree Branch

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Brand: AllstateAgency: Leo Burnett, Chicago, IL

Industry: Financial & Legal servicesMedia: TV & CinemaPublished: Nov., 2010Market: United States

Chief Creative Officer: Susan CredleExecutive Creative Director: JeanieCaggiano, Charley WickmanCreative Director: Jeanie Caggiano, BrittNolan, Jo Shoesmith, Charley WickmanCopywriter: Matt Miller, Josh Mizrachi, ChrisRodriquezArt Director: Greg Nobles, Chris RodriguezDirector: Phil Morrison

GPS

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Brand: AllstateAgency: Leo Burnett, Chicago, IL

Industry: Financial & Legal servicesMedia: TV & CinemaPublished: Nov., 2010Market: United States

Chief Creative Officer: Susan CredleExecutive Creative Director: JeanieCaggiano, Charley WickmanCreative Director: Jeanie Caggiano, BrittNolan, Jo Shoesmith, Charley WickmanCopywriter: Matt Miller, Josh Mizrachi, ChrisRodriquezArt Director: Greg Nobles, Chris RodriguezDirector: Phil Morrison

Mayhem

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Brand: AllstateAgency: Leo Burnett, Chicago, IL

Industry: Financial & Legal servicesMedia: TV & CinemaPublished: Nov., 2010Market: United States

Chief Creative Officer: Susan CredleExecutive Creative Director: JeanieCaggiano, Charley WickmanCreative Director: Jeanie Caggiano, BrittNolan, Jo Shoesmith, Charley WickmanCopywriter: Matt Miller, Josh Mizrachi, ChrisRodriquezArt Director: Greg Nobles, Chris RodriguezDirector: Phil Morrison

Mayhem

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Brand: AllstateAgency: Leo Burnett, Chicago, IL

Industry: Financial & Legal servicesMedia: TV & CinemaPublished: Nov., 2010Market: United States

Chief Creative Officer: Susan CredleExecutive Creative Director: JeanieCaggiano, Charley WickmanCreative Director: Jeanie Caggiano, BrittNolan, Jo Shoesmith, Charley WickmanCopywriter: Matt Miller, Josh Mizrachi, ChrisRodriquezArt Director: Greg Nobles, Chris RodriguezDirector: Phil Morrison

Lawn Game

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Brand: SelleysAgency: Belgiovane Williams Mackay, Sydney,NSW

Industry: House, Garden & PetsMedia: TV & CinemaMarket: Australia

Chief Creative Officer: Rob BelgiovaneExecutive Creative Director: Rob BelgiovaneCreative Director: Rocky RanalloCopywriter: Daniel Barrett, Rob BelgiovaneArt Director: Rocky RanalloDirector: Fiona McGee

3 in 1

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Brand: SaridonAgency: BBDO, Makati City

Industry: PharmaceuticalMedia: PrintMarket: PhilippinesLanguage: English

Chief Creative Officer: David GuerreroExecutive Creative Director: DavidGuerrero, Brandie TanCreative Director: Gary Amante, DavidGuerrero, Brandie Tan, Rey TiempoCopywriter: Rey TiempoArt Director: Gary Amante, Peepo DavidPhotography: Abet Bagay, Paolo Gripo

For persistent headaches

Butcher

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Brand: SaridonAgency: BBDO, Makati City

Industry: PharmaceuticalMedia: PrintMarket: PhilippinesLanguage: English

Chief Creative Officer: David GuerreroExecutive Creative Director: DavidGuerrero, Brandie TanCreative Director: Gary Amante, DavidGuerrero, Brandie Tan, Rey TiempoCopywriter: Rey TiempoArt Director: Gary Amante, Peepo DavidPhotography: Abet Bagay, Paolo Gripo

For persistent headaches

Laundry

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Brand: SaridonAgency: BBDO, Makati City

Industry: PharmaceuticalMedia: PrintMarket: PhilippinesLanguage: English

Chief Creative Officer: David GuerreroExecutive Creative Director: DavidGuerrero, Brandie TanCreative Director: Gary Amante, DavidGuerrero, Brandie Tan, Rey TiempoCopywriter: Rey TiempoArt Director: Gary Amante, Peepo DavidPhotography: Abet Bagay, Paolo Gripo

For persistent headaches

Carpenter

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Awarded by 3 international festivalsCannes LionsBronze FilmProduct & Service

Clio AwardsBronze FilmProduct/Service Television/Cine…

New York FestivalBronze TV / CinemaBusiness Products/Services

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Now every doctor knows you personally.

Brand: IBMAgency: Ogilvy, Paris

Industry: Electronics & Audio-VisualMedia: PrintMarket: France

Executive Creative Director: Chris GarbuttCreative Director: Ginevra Capece, FergusO'Hare, Susan WestreCopywriter: Fergus O'HareArt Director: Ginevra Capece

Smarter Planet,Scope

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Banks now hold up robbers.

Brand: IBMAgency: Ogilvy, Paris

Industry: Electronics & Audio-VisualMedia: PrintMarket: France

Executive Creative Director: Chris GarbuttCreative Director: Ginevra Capece, FergusO'Hare, Susan WestreCopywriter: Fergus O'HareArt Director: Ginevra Capece

Smarter Planet,Hold up

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Shirts can pick a tie for you.

Brand: IBMAgency: Ogilvy, Paris

Industry: Electronics & Audio-VisualMedia: PrintMarket: France

Executive Creative Director: Chris GarbuttCreative Director: Ginevra Capece, FergusO'Hare, Susan WestreCopywriter: Fergus O'HareArt Director: Ginevra Capece

Smarter Planet,Neck tie

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Drivers can see traffic jams before theyhappen.

Brand: IBMAgency: Ogilvy, Paris

Industry: Electronics & Audio-VisualMedia: PrintMarket: France

Executive Creative Director: Chris GarbuttCreative Director: Ginevra Capece, FergusO'Hare, Susan WestreCopywriter: Fergus O'HareArt Director: Ginevra Capece

Smarter Planet,Wheels

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Now food can tell you how fresh it is.

Brand: IBMAgency: Ogilvy, Paris

Industry: Electronics & Audio-VisualMedia: PrintMarket: France

Executive Creative Director: Chris GarbuttCreative Director: Ginevra Capece, FergusO'Hare, Susan WestreCopywriter: Fergus O'HareArt Director: Ginevra Capece

Smarter Planet,Lips

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Brand: POWAAgency: Ogilvy, Johannesburg

Industry: Public interest & Non-profitMedia: Ambient & InteractivePublished: Apr., 2010Market: South AfricaLanguage: English

Chief Creative Officer: Fran LuckinExecutive Creative Director: Fran LuckinCreative Director: RobynBergmann, Catherine Conradie, Fran LuckinCopywriter: Catherine Conradie, TarynScherArt Director: Robyn Bergmann, RenierZandbergDirector: Jonty Fine

Neighborhood experiment

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Awarded by 3 international festivalsD&ADYellow Pencil Film Advertising …Animation for Film Advertising

Clio AwardsBronze FilmTechnique Animation

New York FestivalBronze Art and TechniqueAnimation - Computer

Page 333: 100 Most Awarded Adverts of 2011 En

Brand: BBCAgency: Y&R, London (England)

Industry: Media & PublishingMedia: TV & CinemaPublished: Jan., 2010Market: United Kingdom

Executive Creative Director: Damon CollinsCopywriter: Freddy Mandy, TimMcNaughtonArt Director: Freddy Mandy, TimMcNaughtonDirector: Marc Craste

Winter Olympics

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Brand: HornbachAgency: Heimat, Berlin

Industry: House, Garden & PetsMedia: TV & CinemaMarket: Germany

Chief Creative Officer: Guido HeffelsCreative Director: Guido Heffels, MatthiasStorathCopywriter: Kai Abd El Salam, GuidoHeffels, Matthias StorathArt Director: Maria Botsch, SusannaFill, Teresa Jung, Hendrik SchwederDirector: Martin Krejci

How much madness are you made of?

Faces

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Awarded by 3 international festivalsCannes LionsBronze MediaUse of Media

Golden DrumGolden Drum Grand Prix DirectDirect

Golden DrumGolden Drum DirectMultidimensional direct mail an…

Golden DrumGolden Drum DirectNew or innovative

MIAF1st Place (Gold) PromoNon-Standard Media

MIAF2nd Place (Silver) PromoBest campaign in direct-marketing

MIAF1st Place (Gold) DesignDirect marketing materials

Page 344: 100 Most Awarded Adverts of 2011 En

Brand: 100 000 BooksAgency: Voskhod

Industry: Retail & DistributionMedia: Ambient & InteractiveMarket: Russia

Creative Director: AndreyGubaydullin, Evgeny PrimachenkoCopywriter: Aleksey Nikiforov, AleksandrParkhomenkoArt Director: Vladislav Derevyannykh

Books Fresheners (Film)

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Brand: WranglerAgency: Fred & Farid, Paris

Industry: Apparel, Clothing & FootwearMedia: PrintPublished: Feb., 2011

Creative Director: Fred & FaridCopywriter: Farid Mokart, Frédéric RaillardArt Director: Juliette Lavoix, CelineMoeur, Farid Mokart, Frédéric RaillardPhotography: Cass Berd, Cass Bird

WranglerWe are animals

Stunt, 9

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Page 351: 100 Most Awarded Adverts of 2011 En

Brand: WranglerAgency: Fred & Farid, Paris

Industry: Apparel, Clothing & FootwearMedia: PrintPublished: Feb., 2011

Creative Director: Fred & FaridCopywriter: Farid Mokart, Frédéric RaillardArt Director: Juliette Lavoix, CelineMoeur, Farid Mokart, Frédéric RaillardPhotography: Cass Berd, Cass Bird

WranglerWe are animals

Stunt, 10

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Page 352: 100 Most Awarded Adverts of 2011 En

Brand: WranglerAgency: Fred & Farid, Paris

Industry: Apparel, Clothing & FootwearMedia: PrintPublished: Feb., 2011

Creative Director: Fred & FaridCopywriter: Farid Mokart, Frédéric RaillardArt Director: Juliette Lavoix, CelineMoeur, Farid Mokart, Frédéric RaillardPhotography: Cass Berd, Cass Bird

WranglerWe are animals

Stunt, 11

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Page 353: 100 Most Awarded Adverts of 2011 En

Brand: WranglerAgency: Fred & Farid, Paris

Industry: Apparel, Clothing & FootwearMedia: PrintPublished: Feb., 2011

Creative Director: Fred & FaridCopywriter: Farid Mokart, Frédéric RaillardArt Director: Juliette Lavoix, CelineMoeur, Farid Mokart, Frédéric RaillardPhotography: Cass Berd, Cass Bird

Stunt H1

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Brand: WranglerAgency: Fred & Farid, Paris

Industry: Apparel, Clothing & FootwearMedia: PrintPublished: Feb., 2011

Creative Director: Fred & FaridCopywriter: Farid Mokart, Frédéric RaillardArt Director: Juliette Lavoix, CelineMoeur, Farid Mokart, Frédéric RaillardPhotography: Cass Berd, Cass Bird

Stunt H8

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Brand: WranglerAgency: Fred & Farid, Paris

Industry: Apparel, Clothing & FootwearMedia: PrintPublished: Feb., 2011

Creative Director: Fred & FaridCopywriter: Farid Mokart, Frédéric RaillardArt Director: Juliette Lavoix, CelineMoeur, Farid Mokart, Frédéric RaillardPhotography: Cass Berd, Cass Bird

Stunt H2

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Brand: WranglerAgency: Fred & Farid, Paris

Industry: Apparel, Clothing & FootwearMedia: PrintPublished: Feb., 2011

Creative Director: Fred & FaridCopywriter: Farid Mokart, Frédéric RaillardArt Director: Juliette Lavoix, CelineMoeur, Farid Mokart, Frédéric RaillardPhotography: Cass Berd, Cass Bird

We are animals

Stunt H5

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Brand: WranglerAgency: Fred & Farid, Paris

Industry: Apparel, Clothing & FootwearMedia: PrintPublished: Feb., 2011

Creative Director: Fred & FaridCopywriter: Farid Mokart, Frédéric RaillardArt Director: Juliette Lavoix, CelineMoeur, Farid Mokart, Frédéric RaillardPhotography: Cass Berd, Cass Bird

Stunt H6

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Brand: WranglerAgency: Fred & Farid, Paris

Industry: Apparel, Clothing & FootwearMedia: PrintPublished: Feb., 2011

Creative Director: Fred & FaridCopywriter: Farid Mokart, Frédéric RaillardArt Director: Juliette Lavoix, CelineMoeur, Farid Mokart, Frédéric RaillardPhotography: Cass Berd, Cass Bird

Stunt H4

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We are animals

Brand: WranglerAgency: Fred & Farid, Paris

Industry: Apparel, Clothing & FootwearMedia: PrintPublished: Feb., 2011

Creative Director: Fred & FaridCopywriter: Farid Mokart, Frédéric RaillardArt Director: Juliette Lavoix, CelineMoeur, Farid Mokart, Frédéric RaillardPhotography: Cass Berd, Cass Bird

Stuntman 14

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Page 360: 100 Most Awarded Adverts of 2011 En

We are animals

Brand: WranglerAgency: Fred & Farid, Paris

Industry: Apparel, Clothing & FootwearMedia: PrintPublished: Feb., 2011

Creative Director: Fred & FaridCopywriter: Farid Mokart, Frédéric RaillardArt Director: Juliette Lavoix, CelineMoeur, Farid Mokart, Frédéric RaillardPhotography: Cass Berd, Cass Bird

Stuntman 10

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Page 361: 100 Most Awarded Adverts of 2011 En

Brand: WranglerAgency: Fred & Farid, Paris

Industry: Apparel, Clothing & FootwearMedia: Ambient & InteractivePublished: Feb., 2011

Creative Director: Fred & FaridCopywriter: Farid Mokart, Frédéric RaillardArt Director: Juliette Lavoix, CelineMoeur, Farid Mokart, Frédéric RaillardPhotography: Cass Berd, Cass Bird

We are animals

Stunt

100 most awarded adverts of 2011

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Brand: Autism SpeaksAgency: BBDO, New York City, NY

Industry: Public interest & Non-profitMedia: CyberMarket: United States

Chief Creative Officer: David LubarsExecutive Creative Director: MathiasAppelblad, Ronald NgCreative Director: Jeff GreenspanCopywriter: Chris Baker, PatrickHerold, Ronald NgArt Director: Danny Adrian, JeffGreenspan, Tim WettsteinDirector: Jeff Greenspan

Letterbombing

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Awarded by 3 international festivalsCannes LionsBronze FilmProduct & Service

New York FestivalBronze TV / CinemaEntertainment Promotion

Cresta AwardsWinner TV / Cinema / DigitalTelevision Campaign

Page 379: 100 Most Awarded Adverts of 2011 En

Brand: PMU MobileAgency: Publicis, Paris

Industry: Culture, Recreation & SportMedia: TV & CinemaPublished: Jun., 2010Market: FranceLanguage: English

Chief Creative Officer: Olivier AltmannExecutive Creative Director: SébastienVacherotCopywriter: Antoine Bonodot, Marc RosierArt Director: Dylan Jones, BenjaminRouyer, Jean-Marc Tramoni

Now we are doing rugby too

Haka

100 most awarded adverts of 2011

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Page 380: 100 Most Awarded Adverts of 2011 En

Brand: PMU MobileAgency: Publicis, Paris

Industry: Culture, Recreation & SportMedia: TV & CinemaPublished: Jun., 2010Market: FranceLanguage: English

Chief Creative Officer: Olivier AltmannExecutive Creative Director: SébastienVacherotCopywriter: Antoine Bonodot, Marc RosierArt Director: Dylan Jones, BenjaminRouyer, Jean-Marc Tramoni

Now we are doing tennis too.

Tennis

100 most awarded adverts of 2011

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Page 381: 100 Most Awarded Adverts of 2011 En

Brand: PMU MobileAgency: Publicis, Paris

Industry: Culture, Recreation & SportMedia: TV & CinemaPublished: Jun., 2010Market: FranceLanguage: English

Chief Creative Officer: Olivier AltmannExecutive Creative Director: SébastienVacherotCopywriter: Antoine Bonodot, Marc RosierArt Director: Dylan Jones, BenjaminRouyer, Jean-Marc Tramoni

Now we are doing basketball too

Basket

100 most awarded adverts of 2011

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Page 382: 100 Most Awarded Adverts of 2011 En

Brand: PMU MobileAgency: Publicis, Paris

Industry: Culture, Recreation & SportMedia: TV & CinemaPublished: Jun., 2010Market: FranceLanguage: English

Chief Creative Officer: Olivier AltmannExecutive Creative Director: SébastienVacherotCopywriter: Antoine Bonodot, Marc RosierArt Director: Dylan Jones, BenjaminRouyer, Jean-Marc Tramoni

Now we are doing rugby too

Hymn

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Brand: AT&TAgency: BBDO, New York City, NY

Industry: Electronics & Audio-VisualMedia: TV & CinemaPublished: Dec., 2009Market: United States

Chief Creative Officer: David LubarsExecutive Creative Director: GregHahn, Ralph WatsonCreative Director: Molly Adler, MikeSweeneyCopywriter: Mike SweeneyArt Director: Molly AdlerDirector: Peter Thwaites

Rethink Possible

Entertainment

100 most awarded adverts of 2011

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Brand: AtzumAgency: Y&R, Tel-Aviv

Industry: Public interest & Non-profitMedia: Promotion & EventPublished: Aug., 2010Market: Israel

Chief Creative Officer: Gideon AmichayExecutive Creative Director: TzurGolan, Zeev RavidCreative Director: Sagi Blumberg, RoyCohen, Yariv TwigCopywriter: Liron Ben-Yacov, OrenMeir, Sharon RefaelArt Director: Gil Aviyam, Dan KashaniPhotography: Eyal Nevo, Uriel SinaiDirector: Roy Shalem

Women For Sale

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Awarded by 2 international festivalsCannes LionsBronze Titanium & IntegratedTitanium and Integrated

Clio AwardsBronze FilmPublic Service Television/Cinema

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Brand: Baby CarrotsAgency: Crispin Porter + Bogusky, Boulder, CO

Industry: Confectionery & SnacksMedia: Promotion & EventMarket: United States

Chief Creative Officer: Andrew Keller, RobReillyExecutive Creative Director: Tiffany RolfeCreative Director: Omid FarhangCopywriter: Marc D'Avignon, Omid FarhangArt Director: Liz Levy

Baby Carrots

100 most awarded adverts of 2011

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Brand: China Environmental ProtectionFoundationAgency: DDB, shanghai

Industry: Public interest & Non-profitMedia: Promotion & EventPublished: Dec., 2010Market: ChinaLanguage: Chinese

Chief Creative Officer: Michael DeeCreative Director: Shih-yen Lee, Boon-sengLimCopywriter: Hesky Lu, Adam WangArt Director: Kevin Jiang, Boon-sengLim, Michael MaPhotography: Leslie Sim

Chopsticks, Not Chop-Trees

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Awarded by 2 international festivalsCannes LionsBronze DirectProduct & Service

Clio AwardsBronze Innovative MediaInnovative Media

Page 406: 100 Most Awarded Adverts of 2011 En

Brand: Yellow PagesAgency: BBDO, Melbourne, VIC

Industry: Professional & Public servicesMedia: Promotion & EventMarket: Australia

Chief Creative Officer: James McGrathExecutive Creative Director: Ant KeoghCreative Director: Josh RobbinsCopywriter: Ant WhiteArt Director: Russel FoxPhotography: Josh RobenstoneDirector: Patrick Hughes

Hidden Pizza Restaurant

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Brand: DIRECTVAgency: Grey, New York City, NY

Industry: Media & PublishingMedia: TV & CinemaMarket: United States

Chief Creative Officer: Tor MyhrenExecutive Creative Director: PerryFair, Todd TilfordCreative Director: Denise O'BlenessCopywriter: Heather EnglishDirector: Fredrik Bond

Robots

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Page 410: 100 Most Awarded Adverts of 2011 En

Brand: DIRECTVAgency: Grey, New York City, NY

Industry: Media & PublishingMedia: TV & CinemaMarket: United States

Chief Creative Officer: Tor MyhrenExecutive Creative Director: Todd TilfordCreative Director: Perry Fair, DeniseO'BlenessCopywriter: Perry FairArt Director: Denise O'BlenessDirector: Rupert Sanders

Submarine

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Page 411: 100 Most Awarded Adverts of 2011 En

Brand: DIRECTVAgency: Grey, New York City, NY

Industry: Media & PublishingMedia: TV & CinemaMarket: United States

Chief Creative Officer: Tor MyhrenExecutive Creative Director: PerryFair, Todd TilfordCreative Director: Denise O'BlenessCopywriter: Heather EnglishDirector: Fredrik Bond

Love Match

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Page 412: 100 Most Awarded Adverts of 2011 En

Brand: DIRECTVAgency: Grey, New York City, NY

Industry: Media & PublishingMedia: TV & CinemaMarket: United States

Chief Creative Officer: Tor MyhrenExecutive Creative Director: PerryFair, Todd TilfordCreative Director: Denise O'BlenessCopywriter: Heather EnglishDirector: Fredrik Bond

Hot House

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Brand: NikeAgency: Saatchi & Saatchi, São Paulo

Industry: Apparel, Clothing & FootwearMedia: Ambient & InteractiveMarket: Brazil

Creative Director: FábioFernandes, Eduardo Lima, Theo RochaCopywriter: Mariana Borga, EduardoLima, Pedro PradoArt Director: Fabio Brigido, MarcoBrito, Lucas Camargo, RodrigoCastellari, Fernando Lanças, Joao LinneuPhotography: Caio Guatelli, BrunoRondinelliDirector: Airton Carmignani, Ricardo Jones

Corinthians Republic (film)

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Brand: NikeAgency: Saatchi & Saatchi, São Paulo

Industry: Apparel, Clothing & FootwearMedia: Promotion & EventMarket: Brazil

Creative Director: FábioFernandes, Eduardo Lima, Theo RochaCopywriter: Mariana Borga, EduardoLima, Pedro PradoArt Director: Fabio Brigido, MarcoBrito, Lucas Camargo, RodrigoCastellari, Fernando Lanças, Joao LinneuPhotography: Caio Guatelli, BrunoRondinelliDirector: Airton Carmignani, Ricardo Jones

Corinthians Republic (Board)

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Brand: NikeAgency: Saatchi & Saatchi, São Paulo

Industry: Apparel, Clothing & FootwearMedia: PrintMarket: Brazil

Creative Director: Fábio Fernandes, EduardoLima, Theo RochaCopywriter: Mariana Borga, EduardoLima, Pedro PradoArt Director: Fabio Brigido, Marco Brito, LucasCamargo, Rodrigo Castellari, FernandoLanças, Joao LinneuPhotography: Caio Guatelli, Bruno RondinelliDirector: Airton Carmignani, Ricardo Jones

Elias

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Awarded by 2 international festivalsD&ADYellow Pencil Mobile MarketingMobile Campaigns & Mobile Ad…

Cannes LionsSilver PRSectors & Services

Page 428: 100 Most Awarded Adverts of 2011 En

Brand: Japan Maritime Self-Defense ForceAgency: Hakuhodo, Tokyo

Industry: Corporate self-promoMedia: Promotion & EventMarket: Japan

Creative Director: Shota Hatanaka, KentaIkomaCopywriter: Kenta IkomaArt Director: Junichi KurataPhotography: Hiroki OguriDirector: Yukako Nomura, Waki Rokutan

Salute Trainer

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Brand: H&R BlockAgency: Fallon, Minneapolis, MN

Industry: Financial & Legal servicesMedia: Promotion & EventMarket: United States

Chief Creative Officer: Darren SpillerCopywriter: David Mackereth, Ryan PeckArt Director: Noah Carlstrom, ScottO'Leary, Amanda WhitacrePhotography: Joel W HendersonDirector: Mark Romanek

Never Settle for Less

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Brand: BGHAgency: Saatchi & Saatchi, Buenos Aires

Industry: House, Garden & PetsMedia: Ambient & InteractiveMarket: Argentina

Executive Creative Director: MaximilianoItzkoff, Mariano SerkinCreative Director: Ignacio Ferioli, DiegoMedvedockyCopywriter: Diego MedvedockyArt Director: Ignacio FerioliDirector: Diegoy Vlady

Disappointed Nose (film)

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Brand: BGHAgency: Saatchi & Saatchi, Buenos Aires

Industry: House, Garden & PetsMedia: TV & CinemaMarket: Argentina

Executive Creative Director: MaximilianoItzkoff, Mariano SerkinCreative Director: Ignacio Ferioli, DiegoMedvedockyCopywriter: Diego MedvedockyArt Director: Ignacio FerioliDirector: Diegoy Vlady

Big Nose

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