pr v marketing
TRANSCRIPT
Public Relations V.MarketingWHAT’S THE DIFFERENCE?
What have you heard about PR?
What is Public Relations?
PR is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. – PRSA.org
In short it is the relationship an organization builds between it’s various publics, i.e. Stakeholders, target audience etc.
PR V. Marketing
Focus Marketing: Specific Products and
Services
Public Relations: Relationships between the brand and the company
https://twitter.com/jimmyjohns/with_replies
PR V. Marketing
Function Marketing: Directly contributes to the
bottom line of the organization.
Public Relations: Indirectly supports an organization’s goals and objectives.
PR V. Marketing
Target Marketing: The customer via direct
advertising
Public Relations: Affected publics, such as customers, the media, employees, suppliers, the community, investors, etc.
https://www.youtube.com/watch?v=c-lqo8bkMc0
PR V. Marketing
Paid media: https://
www.youtube.com/watch?v=Bpb2Aug3mgc
Earned media: http://
abcnews.go.com/GMA/video/returned-christmas-gifts-life-35989517
Questions?
Don’t be shy!
