10 ways to market your project
TRANSCRIPT
Marketing is a planned series of tasks with the objective of promoting your project to a wide audience
Critical
Small difference
Source: Project Branding, Peter Taylor, RMC 2014
Quite important
Marketing impacts project success
46%
13%
41%
Intranet
Desk drops
Reports
Dashboards
Presentations
Wiki
Pictures
Video
Posters
User guides Social media
Staff magazine
64% need to hear information 3-5 times
before they believe it
Source: Edleman Trust Barometer 2013 Study
Image: Tom Goskar via Flickr ‘Give Way to Pedestrains’ https://m.flickr.com/#/photos/chough/1257976934/ CC BY-NC-SA 2.0
#6. Proofread
Image: Metal Chris via Flickr www.flickr.com/photos/metalchris/2101066566/
#9. Create feedback loops
Image: Michael Gray via Flickr ‘Fahrenheit Roller Coaster’ https://www.flickr.com/photos/mgrayflickr/4757382510/ CC BY-SA 2.0 Filter applied
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Dec Jan Feb Mar Apr May Jun Jul Aug Sep
Project Proteus stakeholder satisfaction scores
Image: Greg Westfall via Flickr ‘Brave’ https://www.flickr.com/photos/imagesbywestfall/8514057747 CC BY 2.0 Cropped
Image: U.S. Army via Flickr http://www.flickr.com/photos/soldiersmediacenter/3808268208/
#10. Be brave