market your website - 20 ways to market your website - sproutspire

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Market Your Website Carlie Hamilton

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Market Your Website

Carlie Hamilton

Comment On Other Blogs Authority Sites In Your Niche o Try and comment first/near the top o Add value o Insert a link to a highly related page on your site

Emerging Sites In Your Niche o Building relationships o More likely to engage on your website o More likely to promote your website o Establish joint ventures etc.

Active on forums o Add your link in your signature o Targeted traffic to your niche o Great for networking

What To Do o Add value to the forum, rather than self promotion o Only link to your site in a post if it is highly relevant to topic o Post highly regarded information so you are seen as an expert

Stumble Upon o High amount of traffic o High bounce rate o Not as targeted

Stumble Upon is a bit like a monkey throwing poo at a wall - you’re just hoping some will stick

Search Engine Optimisation o People find you! o Optimise your website

o Add your website sitemap to Google Webmaster Tools o Make sure your pages are formatted for Search Engines o Each page should target a different key word

Social Media o Expose your brand o Networking o Don’t forget the social in social media

It’s not all about you. Try the 80/20 rule o 80% Sharing and communicating with

others o 20% Self promotion

Do you need to be on every social media platform? o Select a 1-3 and do them well

Create A Blog o Search engines love blogs – lots of fresh content o Write good content – solve problems o Don’t just pitch your business o Create a community & respond to comments

Write Beginner’s Guides/How To o Help people in your niche o People often search for this kind of content o Create timeless content o Other people link to these in social media

Create Video o Youtube is a massive search engine o Video is popular and highly sharable o Increase the value of how to guides

You can use programs to capture your screen, or use a camera to record yourself

Create Audio o Itunes is another valuable search engine o Talk about your niche o Help others or just be entertaining

All you need to get started is a cheap microphone

Guest Author o Write for other websites o Make sure your content is top notch – even better than

you usually produce o Make the topic targeted to the other website, while still

relating to your own

Answer Questions o Answer people’s questions on Question websites

related to your niche. Yahoo Answers is an example o Only link to your website if it is applicable or you may be

banned o Present yourself as an expert people can trust

Rating Websites o Add links to your quality resources and posts on a rating

website. o Make sure to comment and vote on resources that

aren’t your own, and provide links to pages that aren’t your own. People will come to trust you and the links you post as quality.

Give Something Away o Create something of high value and give it away on your

website o If it is of value, people will link to it on their websites

and social media

Give Large Discounts o Use a website like Living Social and give a large discount

on one of your products o Make sure your service and the experience is

exceptional so that people come back to you again

Get on Google Places o When people local to you search for something related

to you, you are far more likely to come first in their search results

Speak at conferences o People will see you as an expert o Send targeted traffic to your website o Create opportunities where people come to you

Network at meetups o Go to local meetups and networking events o Go to conferences as a guest o Create business relationships, friendships, and

opportunities

Create An Affiliate Program o People will market your product for you o The more generous you are, the more people will

promote your product

Get attention from the press o Create a press release o Use a service like source bottle to get out there o Create a rapport with local journalists o Contact them with a unique angle on a story

Cold Email o Email people in your niche o Experts or potential clients o Don’t ask for something for yourself or promote

yourself o Try and provide value to them, such as help them with a

problem they are having

Brought to you by sproutspire Helping you grow your online presence

Website: http://www.sproutspire.com Email: [email protected]

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Find more great resources for your business at SproutSpire.com/blog

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comment! Carlie Hamilton