10 Ways to Improve Your RankingThrough SEO (Part 2 of 2)

Monday, 19 August, 13

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Part 1 Review

• In part one, we reviewed the first five ways to improve your ranking through SEO, including:‣ Blogging‣ New Web pages‣ Link building outreach‣ Slideshare‣ YouTube

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Part 2 Overview

• In part two, we are going to discuss the five remaining ways to improve your ranking through SEO, including:‣ Podcasts‣ Blog commenting‣ Guest blog posts‣ Online magazines‣ Web 2.0 Websites

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6. Podcasts

• In part one, we spoke about the important of repurposing content into different mediums since different people consume information in different ways

• We discussed how a blog post can be repurposed into slides and uploaded into Slideshare

• We recommended repurposing your slides into videos as well for YouTube

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6. Podcasts

• We also recommend exporting the audio from your video as a podcast

• It’s simply a matter of editing the intro and exit for your audio to work as a podcast

• Things to include in your podcast intro include the name of your podcast series as well as what will be covered in your podcast

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6. Podcasts

• Your exit should include a call to action that is relevant to your topic and audience

• For example, if the podcast is about SEO, the call to action could be to download an ebook or video series

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7. Blog Commenting

• Important to establish a relationship with relevant bloggers

• Establishes a backlink• Can also drive traffic

‣ Try to be one of the first three to five people to comment to get exposure to drive traffic

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8. Guest Blog Posts

• A good blog post on a reputable Website is very powerful

• It is more difficult to get than a link from a directory, but it’s more valuable

• Read their rules• Important to write a good post

to drive traffic, not just ranking• Deliver the post to them in the

right format

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8. Guest Blog Posts

• Some do not allow backlink• If they do allow backlink, add

backlink into the introduction for yourself

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9. Online Magazines

• So far, we have emphasized the importance of repurposing your content into various mediums

• It’s now easier than ever to publish your own content into the form of your own magazine

• If you have developed blog posts, podcasts, and videos, why not repurpose all of this content as a magazine?

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9. Online Magazines

• There are several applications that you can use to develop your own Apple Newsstand magazine

• This is a gantastic way to establish instant credibility in your market and drive traffic to your Website

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10. Web 2.0 Websites• Many people are using Web

2.0 site and they don’t realize it

• Web 2.0 sites include blogs, wikis, and social networks

• There are a multitude of Web 2.0 sites that enable you to build your own profile and community

• If you do a search for “Web 2.0 sites” you will come across several lists of Web 2.0 sites that you can establish a profile on and backlinks to your Website

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10. Web 2.0 Websites• Examples of powerful Web

2.0 Websites for SEO include:‣ Hubpages‣ Weebly‣ Typead‣ Squidoo‣ Webs‣ Bravenet‣ Xanga‣ Blogsome‣ Jimbo‣ Wetpaint‣ Open Diary‣ Blog Drive‣ Blogger‣ Wordpress

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