10 Ways to Improve Your RankingThrough SEO (Part 1 of 2)

Monday, 19 August, 13

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The SEO Shift

• There is a shift in SEO from low quality, high volume link building to high quality content development and link building

• We are going to show you 10 ways to improve your ranking using a high quality approach to SEO

Monday, 19 August, 13

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1. Blogging

• Blogging on a regular basis in the foundation of a high quality SEO campaign

• It’s not just a matter of publishing content

• It’s about developing high quality content that:‣ Increases rankings‣ Converts Website visitors

into leads and sales

Monday, 19 August, 13

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1. Blogging

• We have seen blogs develop a lot of traffic, but the traffic does not convert into leads and sales

• Why? Because the blog posts (Web pages) that they are arriving on are poorly written

• Each blog post should be well written to maximize lead and sales volume

Monday, 19 August, 13

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2. New Web Pages

• The second area that is vital to rank well is to add new pages to your Website

• By adding new pages, you are showing Google that you are contributing to your market

• Each page should be optimized for a different keyword

• Each page should be part of your overall SEO plan

Monday, 19 August, 13

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3. Link Building Outreach

• A link from a high quality site is still very powerful

• A great way to start is by looking at the sites that are already linking to you

• Look at the anchor text that is being used as well as the pages on the site that it is linking to

• Outline a list of sites that are linking to your competitors

Monday, 19 August, 13

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3. Link Building Outreach

• Outline a list of sites that you would like a link from

• Look for broken links on these sites that are linking to you, your competitors, and others.

• Develop exceptional content on your Website that these sites will be compelled and proud of linking to

• Broken link building is a great reciprocal arrangement that works very well

100%

Monday, 19 August, 13

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4. Slideshare• Many people believe that it is too

much work to use multiple channels to distribute your content

• This is not the case• You can send content through

multiple channels very efficiently, while minimizing the amount of time needed

• For Slideshare, you can take a recent blog post and convert your key points into slides

• These slides can be used to drive more traffic

Monday, 19 August, 13

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5. YouTube• Since you have take the time

to develop slides for Slideshare, why not use the slides to create a video for YouTube?

• YouTube is the second largest search engine

• You will also be developing multiple formats of information to share with your audience

• Different people consume information in different ways

Monday, 19 August, 13

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Part 2

• In part two, we discuss the remaining five channels that you can use to increase your ranking:‣ Podcasts‣ Guest blog posts‣ Blog commenting‣ Online magazines‣ Web 2.0 sites

Monday, 19 August, 13

www.blueprintim.com

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Monday, 19 August, 13