10 tips on social media markeitng - how to engage your audience
DESCRIPTION
Social Media Marketing is a two way collaboration, involving your audience and communicating WITH them. You can learn alot about your audience if you most beyond just broadcasting to them. If you follow these 10 tips, you will find this presentation filled with helpful apps, tools and tactics that will help you to effectively engage your audience.TRANSCRIPT
10 TIPS ON SOCIAL MEDIA MARKETINGHow to Engage Your Audience
ONCE UPON A TIME.
10 TIPS ON HOW TOENGAGE YOUR AUDIENCE
SOCIAL MEDIAIS JUST MEDIA.
SHARING IS CARING.
1. KNOW YOUR AUDIENCE
HOW TO SURVEY.
• Surveymonkey.com• Constant Contact• Facebook Polling
2. FIND OUT WHERE THEY ARE.
HOW TO RESEARCH.
• 1. Competitor Websites• 2. Google search blogs, forums• 3. Like and follow the convo
3. LISTEN.
HOW TO LISTEN.
• Feedly• Facebook Analytics• Google Alerts• Hootsuite, Tweetdeck
4. FIND THE BUZZ.
• Getting the most buzz• Gathering responses• Causing controversy• Being the most useful
HOW TO FIND THE BUZZ.
• Hashtags• Google trends• Twitter Trending• Industry pubs
YOU’VE BUILT ASTRONG FOUNDATION
• Who they are• Where they are• What they’re talking about
5. DIVE IN.
SOCIAL PLATFORM CHOICE
6. HAVE CONVERSATIONS.
HOW TO STIMULATE CONVERSATION
• Ask questions. Limit yes/no questions.• Solve problems• Comment on blogs and forums.• Create valuable, eye-catching content.• Respond to posts• Answer questions
USE MORE THAN WORDS.USE MEDIA.
7. ENHANCE IMAGES/PHOTOS
HOW TO ENHANCE VISUALS
•LinkedIn•Facebook Image Descriptions•Instagram•Wordswag, Diptic, Instacollage
8. CREATE VIDEO
HOW TO CREATE VIDEOS
• Animoto• Flipagram• Videohance• YouTube• Vimeo• Embedding
PHOTOS AND VIDEO CAN BUILD TEAMS
9. 6 PHOTOS YOUR BUSINESS NEEDS
• Product/Service• Celebrations/Event• Behind the Scenes• Staff/Team• Business Location• Before/After
10. MONITOR WITH ANALYTICS
HOW TO MONITOR
• Facebook Insights• Hootsuite• Google Analytics• Klout
UNDERSTAND YOUR AUDIENCE.
1.Survey2.Research3.Listen4.Buzz5. Social Platforms
6. Stimulate Convo7. Enhance Images
8. Create Video9. 6 Photos10. Analytics
ENGAGE YOUR AUDIENCE.
Questions?Call us at (973) 686-9393 x203 orE-mail me at [email protected]
ExhibitCraft22 Riverview DriveWayne, NJ 07470
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Contact Info
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