10TimelessQUOTESThat Will Make You A Better

ADVERTISER

Let’s face it, you’re not as good as you want to

be at advertising.

But it’s never too late for some

INSPIRATION

READY?

“Nobody counts the number of ads you run; they just remember the impression you make.” – Bill Bernbach

(FYI: that’s not Bill. That’s Don Draper.)

“Don’t tell me how good you make it; tell me how good it makes me when I use it.”

– Leo Burnett

“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”

– Leo Burnett

"Advertising in the final analysis should be news. If it is not news, it is worthless."

- Adolph S. Ochs

“We need to stop interrupting what people are interested in and be what people are interested in.”

– Craig Davis

“Creative without strategy is called art.Creative with strategy is called advertising.”

– Jef I. Richards

“Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford

“Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.”

– David Ogilvy

“If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.” - David Ogilvy

“If you can’t explain it to a six year old, you don’t understand it well enough yourself.”

– Albert Einstein

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