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10 things every engineer should know about marketing and communications

Marketing is squishy

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Intermission (not one of the 10 things)

It could happen to you.

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Who is this man(still part of the intermission)

Who is this man(still part of the intermission)

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Back to our feature

The best stories are true stories

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The better product doesn’t always win

Those who don’t know history are destined to repeat it

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Your personal taste—or your spouse’s—doesn’t matter

Your personal taste—or your spouse’s—doesn’t matter

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Marketing isn’t intuitive

Marketing costs money

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Knowing the numbers is a prerequisite for rational marketing

Cost of goods Overhead Marketing and profit

If it absolutely positively must get there overnight …somebody %@#*ed up

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Copy is king

The presenter would like to thank istockphoto.com for all the cheap ($1.50 to $5.00) stock photography used in this presentation

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Reading list

My Life in Advertising, Claude HopkinsSuccessful Direct Marketing Methods, Bob StoneWhere the Suckers Moon, Randall RothenbergThe Wizard of Ads, Roy H. Williams