10 take aways for library marketing (plus 3 rules to live by)
TRANSCRIPT
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Heather Lambert, Tennessee State Library and [email protected]
10 takeaways for library
marketing*(*Bonus: 3 marketing
rules to live by)
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Rule 1. This is your job. “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does” – Steuart Henderson Britt
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Rule 2. do what you can do well(and nothing more).
“You need to be doing fewer things for more effect instead of doing more things with side effects”. Gary Keller
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Rule 3. marketing requires three things:
pre-planning educationtop down
commitment
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10. do your homework
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9. invest in a graphics package
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8. Social Media, Marketing, Branding- IT’s Not About the LIBrary.
“Don’t tell me how good you make it; tell me how good it makes me when I use it.” – Leo Burnett
“If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” – Jay Baer
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7. mobile. mobile media time is greater than desktop and other media
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6. be a local content curator.
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5. be real. (this takes some pre planning)
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4. be visual. (moving pictures are even better.)
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3. know your brand
“A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.” – Scott Cook
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2. be relevant, not trending.
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be able to answer these questions:1.what is the impact?
2.why are you doing this?
3.when will you have won?