What I learned at #SMSSummit Best Quotes and Take-Aways

Jessika Phillips

@jessikaphillips @NOWMG

Terence Keaser

@KeaserNOWMG

www.nowmarketinggroup.com

SOCIAL MEDIA Strategies Summit

According to Blue Nile Research, 76% of B2B buyers use three or more channels when researching a purchase.

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When it comes to social media marketing you must multiply yourself You can’t do it all. Use resources, find advocates and build a team.

“Jeremy Goldman @jeremarketer

The future of social is different- people want mico-moments-privacy and NO SPAM.

“Ef Rodriguez Director of Global Social at HTC @Pug

Finding the right balance between vanity & actionable metrics is paramount to evaluating content marketing success.

“Brian Honigman, Honigman Media @BrianHonigman

To be a personal brand you must first define it and promote it. How are you going to stand out and be memorable?

“Phil Pallen @PhilPallen

“Social media now has a spot at the table” - Beverly Jackson , MGM Resorts

Beverly Jackson, MGM Resorts @BevJack

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Social media marketing is the way to build online relationships to grow offline sales.

Kathleen Fetters Digital Intelligence & Analytics Mgr. First Republic

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Content is serious business. If your content sucks, so will your results. period

Peg Samuel @socialdiva

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Don’t think like a marketer; think like a customer.

Why is your company on social media to begin with? Is it to grow awareness, sales, improve satisfaction or all of the above.

Are you speaking to the right audience?

Do you have the right mix of content and conversation?

Carlos Gil @CarlosGil83

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“ According to 41 Stories, having video on the landing page of your site makes it 53% more likely to show up on page 1 of Google.

High productions costs Don’t Equal Virality.

Anne Gherini, Stumble Upon

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You can’t out-spend the giants, but you can out-think, out-teach and out-help!

“Ph: 877-380-6698

www.nowmarketinggroup.com