10 Tactics for Converting

through Social Lisa Kalner Williams

Sierra Tierra Marketing

Social can’t convert.

#convcon @sierratierra

#convcon @sierratierra

Great social content + CTAs

Display of social proof

Customer-vetted Web content

Great social content + CTAs

#convcon @sierratierra

#convcon @sierratierra 1. YouTube CTA Overlays

#convcon @sierratierra 2. Other YouTube CTAs

#convcon @sierratierra YouTube Case Study: TRX

65%

decrease

in CPA

+ = Content CTA

#convcon @sierratierra 3. Pinterest Price Tags

#convcon @sierratierra

#convcon @sierratierra Pinterest Case Study: Petplan

+ = CTA 12.5%

increase

signups

Content

#convcon @sierratierra 4. Slideshare Enterprise Features

Display of social proof

#convcon @sierratierra

#convcon @sierratierra 5. Click To Tweet

#convcon @sierratierra

#convcon @sierratierra 6. Pinterest “Pin It” Button

#convcon @sierratierra 7. LinkedIn Product Recommendations

#convcon @sierratierra

#convcon @sierratierra

#convcon @sierratierra LinkedIn Case Study: Wild Apricot

Product Social Proof + =

15%

increase

conversions

Customer-vetted Web content

#convcon @sierratierra

#convcon @sierratierra 8. Pinterest Web Analytics

#convcon @sierratierra 9. Facebook Image Testing

#convcon @sierratierra

#convcon @sierratierra 10. Facebook Video Testing

#convcon @sierratierra Facebook Case Study: Maple Leaf

Content CTAs + = 43%

redemption

rate

Ask away!

#convcon @sierratierra

Lisa Kalner Williams www.sierratierra.com