1. 1. 10 Stellar Video Marketing Tips For Brands and Business
2. 2. About Jeremy Vest > Worked with many of the worlds top brands > Have over 300 million views to my credit > Own a YouTube certified company #vidpowbam
3. 3. Why Online Video? #vidpowbam
4. 4. Crazy Stats Time! #vidpowbam
5. 5. Facebook now has 3 billion views a day http://techcrunch.com/2015/01/28/facebook-now-has-3b-video-views-per-day/ #vidpowbam
6. 6. Did you know that a Facebook counts a view the same way YouTube counts a impression? #vidpowbam
7. 7. A Facebook view and a YouTube view are very different! Counting a 3 second video play without audio is simply LAME! #vidpowbam
8. 8. YouTube Stats YouTube has more than 1 billion users Every day people watch hundreds of millions of hours on YouTube and generate billions of views The number of hours people are watching on YouTube each month is up 50% year over year 300 hours of video are uploaded to YouTube every minute ~60% of a creators views comes from outside their home country YouTube is localized in 75 countries and available in 61 languages Half of YouTube views are on mobile devices Mobile revenue on YouTube is up over 100% y/y https://www.youtube.com/yt/press/statistics.html #vidpowbam
9. 9. Video is POWER! #vidpowbam
10. 10. #vidpowbam
11. 11. #vidpowbam
12. 12. The biggest mistake businesses make with online video Tip 1 #vidpowbam
13. 13. They think people care about what they are going to say. Tip 1 #vidpowbam
14. 14. Sorry its not all about you man! Create content people want Tip 1 #vidpowbam
15. 15. How To Informational videos are an easy starting point Tip 2 #vidpowbam
16. 16. Tip 2 #vidpowbam
17. 17. Video Discoverability Optimization Understanding search intent Tip 3 #vidpowbam
18. 18. Tip 3 #vidpowbam
19. 19. Tip 3 #vidpowbam
20. 20. Tip 3 #vidpowbam
21. 21. Video Discoverability Optimization Titles Main topic Bigger than the video What the video is about Brand (if you have room) Tip 4 #vidpowbam
22. 22. Tip 4 #vidpowbam
23. 23. Tip 4 #vidpowbam
24. 24. Tip 4
25. 25. Video Discoverability Optimization Playlists Tip 5 #vidpowbam
26. 26. Tip 5 #vidpowbam
27. 27. Video Discoverability Optimization Thumbnails Tip 6 #vidpowbam
28. 28. Tip 6
29. 29. Tip 6
30. 30. Tip 6 #vidpowbam
31. 31. Tip 6
32. 32. Video Discoverability Optimization Channel Tags Tip 7 #vidpowbam
33. 33. Tip 7 #vidpowbam
34. 34. Tip 7 #vidpowbam
35. 35. Co-labs Tip 8
36. 36. Tracking with UTM Codes https://support.google.com/analytics/answer/1033867?hl=en Tip 9 #vidpowbam
37. 37. Reporting Tip 10 #vidpowbam
38. 38. Reporting Tip 10
39. 39. Reporting Tip 10
40. 40. Advertising Tip 11 #vidpowbam
41. 41. #vidpowbam