10 social media traffic strategies -...

110 Social Media Traffic Strategies

10 Social Media Traffic10 Social Media Traffic StrategiesStrategies

by Chris Munch of Munchweb.com

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Why Social Media Traffic Is Vital...Social media has exploded over the last decade and now it goes way beyond being just a supplementary source of traffic.

Google is using social media signals in it's search engine algorithm to help rank sites.

Sites that are getting a lot of social media attention tend to rank higher and sites that have no links from social media often do poorly in the search engines.

So getting traffic and backlinks from social media is now part of the overall SEO strategy of nearly every leading marketer and successful SEO.

In this report we'll cover some of the methods that can help you get more traffic from social media and help you focus on what's really important...

Keep Your Eyes On The Total Picture...

Getting traffic from social media is just one of the methods you'll want to use to have an effective online business. For some marketers it will be a major source of traffic, for some a minor add on method mainly used to ensure good search engine rankings.

Looking at them in their simplest form most profitable online businesses only have 3 major elements:

• Traffic

• Conversion (turning your traffic into revenue in some way)

• Follow up (following up with prospects and customers eg. by email)



To put your social media traffic in perspective it helps to think of the huge variety of different and effective ways you can drive traffic:

• Search engine traffic through SEO

• Paid search engine traffic

• Media buying (placing ads on websites)

• Joint ventures with related online businesses

• Links from other websites

• Email marketing

• And many other sources

Social media should be just part of your overall online business plan.

It can be an important and lucrative part of that plan but you need to think beyond just trying to get traffic from social media and look at the bigger picture making sure you have all the elements in place so you can build something that endures and keeps paying you for years to come.

Now let's cover what you need to be doing before you start driving traffic from social media to ensure you get the maximum results...



Consistently Add Quality Content As A Target For Social Media Traffic...

People on social media sites are just like anyone else...they're interested in targeted, quality content.

It's hard to get anyone to go to your site if you don't have quality content there. And if you want to get social media traffic consistently then you'll need to post about your new, quality content consistently.

That means you need to add quality targeted content on a regular consistent basis.

The easiest way to do this is with a blog but what matters the most is that you add quality content regularly and you post about your new content on multiple social media sites (more on this later).

Make Your Content Highly Shareable...

The people who see your content and the posts on social media about your content are far more likely to share it with others if it has an engaging headline and it covers a topic that's interesting to people in your niche.

Of all the things you can do creating a compelling headline (or title) for your content will have the biggest follow on impact to generating more social media traffic and more search engine traffic.

It will also increase the likelihood that visitors will read your content.

Here are some tips on writing compelling headlines or titles for your content:

• Get attention and engage your reader. You can intrigue your reader with curiosity, you can shock them with an unusual point of view or you can promise highly valuable information.

• Make sure your content delivers on the promise of the headline. It's not going to help you if you have a fantastic headline and it's totally unrelated to your content.

• Content headlines...and especially the title's of blog posts...often end up being used by Google and other search engines in their search results. Keep your headline below Google's display limit of 70 characters if you can.

Here are some examples of great content headlines that you can use as a source of inspiration:



• The 11 Most Influential People In The Music Industry

• Speedblogging: How To Write Better Posts In Less Time

• 7 Compelling Reasons To Be A Tax Consultant

• 11 Tips For Perfect Makeup

• Are Content Thieves Stealing Your Revenue?

• 3 Reasons The New Iphone Sucks

• How To Own 10 Properties In 10 Years

• Forget Everything You've Been Told About Real Estate

• Give Me 3 Minutes A Day And I'll Give You A Perfect Complexion

• If You Miss This New Ipod 85 You'll Hate Yourself Later

• The Lazy Dad's Way To Get Dinner On The Table Fast

• Do You Recognize These 7 Early Warning Signs Of A Stroke?

• See How You Can Easily Dance The Salsa

• Do You Make These Mistakes When You Practice Scales?

• The Secret To Getting Your Home Loan Approved

Make It Easy For Visitors To Share Your Content On Social Media...

Getting people to your site is just the beginning of social media traffic.

Ideally you want all the visitors to your site to share your content and post about you on social media sites.

That can create a powerful viral effect.

You can manually include buttons on each page which make it easier for visitors to share on the most popular sites like Twitter, Facebook, Pinterest, Digg, StumbleUpon and Redditt.

You can also use a software like HookPages to do most of this for your automatically (HookPages also positions the buttons in the most strategic positions to maximize the shares they generate from visitors)...


http://Hookpages.com/

http://Hookpages.com/


Later in this report you'll also see how you can add “tweetable” quotes in your content to dramatically increase the number of visitors who share your content on Twitter (see the tip titled “Post Other People's Infographics With Tweetable Stats”.)

Have A Plan For Your Traffic...

Remember you have a reason for creating all that content and doing all that work to get visitors to your site.

You should have a plan for how you're going to convert your traffic into revenue.

And you should seriously consider capturing the email addresses of as many visitors as you can so you can follow up with them to offer products, send them to more of your quality content etc etc.

Giving visitors a valuable report, video or other product if they join your email list can be a powerful incentive. Also be sure to share the value of the emails you'll send to them so they look forward to reading your emails when they arrive in the inbox.


http://HookPages.com/


A Few Social Media Methods...

Now you have a plan for doing the basics: putting content on your website, converting traffic into revenue, following up with prospects and customers by email and making it easy for visitors to share your content.

Let's look at a few of the social media traffic generating methods you might employ...

Add Your Website URL To All Your Social Media Accounts...

This is really obvious but one of the biggest mistakes marketers and SEOs make is not covering the basics.

On every social media account profile you can add your website URL. Adding it can lead to a whole lot more backlinks to that URL and a whole lot more traffic.

Share Your New Content Multiple Times On Social Media...

If you only post about your new content once you're leaving behind a lot of traffic.

Most people are not really paying attention to the social media posts they see and posting about your new content 2, 3 or even 4 times in different ways can substantially increase the traffic you generate.

Here's a simple plan for posting the same content 3 or 4 times:

• Post about your new content.

• Post about your new content the next day with a different headline and angle explaining what the content is about.

• Post about your new content the next week with a different headline and angle.

• Post about your new content the next month with a different headline and angle.

It's vital that you never share the same message twice. That will be considered spam. Always create a different headline and message for each post.

You can find different things to post about simply by going through your content and writing about something else the content covers.



If you're already creating content on a consistent basis then this simple strategy can more than double the traffic you get from social media sites.

Use Announcements On LinkedIn To Promote New Content...

Building your own LinkedIn Group is a powerful way to drive social media traffic any time you choose to.

Start a group and invite everyone you know to join it. Then post great content directly in your LinkedIn Group daily and your membership should increase fairly quickly.

Then you can make an announcement where you post about content on your own site...

There are limits. If you do announcements about content on your own site too often it may burn out the group.

Usually you only make a post dirving traffic directly to your site once a month or so. But the amount of traffic can be really significant because the members of your group will share the post with the people they know.



Post Other People's Infographics With Tweetable Stats...

You can find a whole pile of infographics you can embed on your own site by searching for internet marketing infographic “embed”

Replace the words “internet marketing” with the niche or topic of your choice...

You'll find a pile of infographics you can browse through to find something you like.

Check out the page the infographic is on and you'll usually find a section that explains how to embed the infographic on your site...



If you're using other people's infographics in this way remember you have hundreds, even thousands to choose from and it pays to take the time and choose one that really targets your best prospects perfectly.

Also be aware of any call to action that might already be on the infographic. You don't want something that's so overt it drives all your best prospects away from your site!

Take the time to choose carefully.

By itself the infographic may act as quality content you can drive visitors to from social media.

And you can take this to a whole different level.

Take a look at this web page...https://blog.kissmetrics.com/retaining-customers/


https://blog.kissmetrics.com/retaining-customers/


Notice how the author has embedded an infographic on the page and above the infographic has included a few sentences of unique content. He's also added the stats in the infographic as text on the page with easy-to-tweet links linking back to the page.

This makes the page unique even though it's using someone else's infographic and it massively increases the chance that visitors will share the page on twitter.

This is a clever way to generate high quality engaging content that's search engine friendly and that has high viral value.

Offer A Gift Report, Video, Blog Post etc In Exchange For A Share Or Tweet...

You can just give away you're best content or you can make visitors do something for you to get it.

One way to dramatically increase the number of social media shares you get to your site is to put the first part of a high value blog post, report or video on your site then require visitors to share the link with someone if they want the rest of the content.

For this to work effectively the content you give away without requiring anything has to be genuinely valuable and the promise of the content to come has to be really enticing.

Remember Social Media Is Part Of Your Sales Process...

Your interactions and what people see about you, your website and your business on social media are vital to the sales process. It's not just a traffic source.

When they're making a significant purchase many people seek out a business on social media before they buy from them (they're checking out what people are saying about the business.

Some of your best customers in the future will be people you've given good advice to on social media over the course of a few days, weeks or even years.

Remember that good business is about building relationships with real live people.

People will buy from you and take your product recommendations because they trust you and your interaction with people on social media is often the first real experience they'll have with you.

So be aware of this every time you're active on any social media site.



So Many More Methods...

I haven't even scratched the surface of what you can do to drive social media traffic.

These are just a few cool methods you can start using fairly easily. There are enough social media strategies to fill 100 reports of this length...

What's important when you're developing your social media marketing plan is that you keep track of what's working and what isn't working.

When something is getting you good traffic do more of it and when something is getting you poor results think of changing what you do in that area or dumping the method all together.

Keep repeating and expanding on that process and after 12 months you'll be amazed at the traffic you see.


10 social media traffic strategies -...

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