10 Simple Social Selling Rules

1. Spray & Pray Won’t Win the Day

¤ Be disciplined, value-creating & targeted

“If you are everywhere, you are nowhere.” - Rumi

2. If You Can’t Sell Offline, You Can’t Sell Online

¤ Selling skills matter

¤ Social platforms won’t sell for you

3. Listening Skills are Just as Important Online

¤ Resist temptation to be always posting (talking) & take some rime to read (listen)

¤ You might be surprised what you will learn about your buyer

4. Share Generously & Thoughtfully and You Will Be Rewarded

¤ If you have insights of value to share, share them without the expectation of getting anything immediate in return

5. The Future is Unwritten

¤ Don’t let traditional paradigms & role demarcation hold you back

¤ You can have a role in shaping what social selling becomes

6. Remember You Are Still Selling to People

¤ The environment may be virtual, but the people are real

¤ Treat people online as you would face-to-face

7. Your Online Personal Brand Matters

¤ Buyers don’t just research your company, they research you too

¤ Make sure they find information that credentials you

8. Business Acumen Matters

¤ You can’t create, curate or contextualize any content of value, unless you understand the business of business and the business of your buyer

9. It’s Not Just About Sales

¤ The Whole organization needs to evolve to support social selling

¤ You can’t align with the buyer if you have not first aligned internally

10. It is Still About Getting the Sale

¤ Don’t get too caught up in the medium – social engagement is still a means to an end

¤ Use it to understand and engage buyers in a value creating way, but always remember you are there to sell

For more sales resources & to learn about the world’s most visual CRM, visit pipelinersales.com.