©2011 by EliNext Group

10 Reasons Why Businesses Today Need Own iPhone Apps

All sorts of software for mobile devices have been around for years, but most analysts picked up the day Apple Inc. launched their iPhone App store to mark the birth of apps. It is hard to overlook the tremendous success of the App Store, I am sure you can find relevant figures.

Despite the ‘app’ concept was not invented by Apple, the

App Store as a marketing tool is a recent discovery.

Previously, phone users used to download apps from

websites and web based content aggregators. True, the App

Store cannot be considered the first sales platform for apps,

but it revolutionized the software development industry by

proving that mobile applications are easy to download,

install and use. Today, with hundreds of thousands of apps

to choose from, end users spend billions of dollars on

applications every year.

With that being said, not much has been written about why

businesses today need own mobile apps. In what comes

next, I try to summarize the main reasons for the mobile

development of own branded apps for Fall 2011.

©2011 by EliNext Group

1. PR Instrument. Applications for smartphones and

iPhone apps in particular are an excellent opportunity to get

in touch with media and make them aware of your company.

As long as the mobile app buzz goes on, make sure you use

your chances to hop in.

2. Reach out to a specific audience. This is no secret

that most of users of devices on iOS are a more or less

homogeneous social group of IT-literate, internet shrewd,

pro design people. If your target audience looks like them,

go for it.

3. Assist branding and advertising efforts. Look, an app

is not expensive and lasts for a while. You have a chance to

make something beautiful and let your brand remain in

people’s memory for long.

4. Be at the edge of innovations. Enjoy all benefits of

early adopters of sure winning technologies. Mobile apps are

here for good and this may be the best time to get your app

title registered before all the good ones are already taken by

someone else.

©2011 by EliNext Group

5. Profit. Depending on your current strategic preferences

you could cross-sell, up-sell or simply sell your products

online via App Store. Some of software vendors re already

cashing in on the gold mine of apps; don’t lag behind.

6. Make up to your clients and customers

expectations. Most of the IT crowd and active smartphone

users expect renowned brands to have own iPhone apps. If

you are known for good products and services in your

industry, start thinking about an app as soon as possible.

7. Compete with the best companies in the world.

True, it can be extremely difficult to compete with big shots

as far as services and products are concerned, but in the

App Store everyone has a chance to win the love of the

audience. Just develop an original and helpful app to

succeed.

8. Competition. This may be a ‘keep up with you

competitors’ kind of thing for you, but if they have an app

while you don’t, you may be losing the race. Turn this

situation to your advantage to be one step ahead of them.

9. Get more clients, Facebook likes, etc. Promote yourself

among those who would not hear about you in normal

©2011 by EliNext Group

circumstances. With the rising number of smartphone users,

you have a chance to appeal even to a bigger audience and

support your social media marketing campaigns.

10. Additional point of contact and self-presentation.

If you do not want to miss any opportunity to present

yourself and your brand for potential customers and clients,

an iPhone app can become yet another form of

communication with the global public.

©2011 by EliNext Group

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Suggested citation: EliNext Group.2011. “10 Reasons Why Businesses Today Need Own iPhone Apps” <http://www.elinext.com/tenrwbtnoia>