10 reasons to support the arts · 4. arts are good for local merchants. attendees at nonprofit arts...
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10 Reasons to Support the Arts
1. Arts promote true prosperity. The arts are fundamental to our humanity. They ennoble and inspire us—fostering creativity, goodness, and beauty. The arts help us express our values, build bridges between cultures, and bring us together regardless of ethnicity, religion, or age. When times are tough, art is salve for the ache.
2. Arts improve academic performance. Students with an education rich in the arts have higher GPAs and standardized test scores, and lower drop-out rates—benefits reaped by students regardless of socio-economic status. Students with 4 years of arts or music in high school average 100 points higher on the verbal and math portions of their SATs than students with just one-half year of arts or music.
3. Arts strengthen the economy. The U.S. Bureau of Economic Analysis reports that the arts and culture sector is a $699 billion industry, which represents 4.3 percent of the nation’s GDP—a larger share of the economy than transportation and agriculture. The nonprofit arts industry alone generates $135 billion in economic activity annually (spending by organizations and their audiences) that supports 4.1 million jobs and generates $22.3 billion in government revenue.
4. Arts are good for local merchants. Attendees at nonprofit arts events spend $24.60 per person, per event, beyond the cost of admission on items such as meals, parking, and babysitters. Attendees who live outside the county in which the arts event takes place spend twice as much as their local counterparts ($39.96 vs. $17.42)—valuable revenue for local businesses and the community.
5. Arts drive tourism. Arts travelers are ideal tourists, staying longer and spending more to seek out authentic cultural experiences. The U.S. Department of Commerce reports that the percentage of international travelers including museum visits on their trip has grown steadily since 2003 (18 to 28 percent). The share attending concerts and theater performances has grown from 14 to 18 percent since 2003.
6. Arts are an export industry. U.S. exports of arts goods (e.g., movies, paintings, jewelry) grew to $75 billion in 2012, while imports were just $27 billion—a $47 billion arts trade surplus.
7. Arts spark creativity and innovation. The Conference Board reports that creativity is among the top 5 applied skills sought by business leaders—with 72 percent saying creativity is of high importance when hiring. The biggest creativity indicator? A college arts degree. Their Ready to Innovate report concludes, “The arts—music, creative writing, drawing, dance—provide skills sought by employers of the 3rd millennium.” Nobel laureates in the sciences are 17 times more likely to be actively engaged in the arts than average scientists.
8. Arts have social impact. University of Pennsylvania researchers have demonstrated that a high concentration of the arts in a city leads to higher civic engagement, more social cohesion, higher child welfare, and lower crime and poverty rates. The arts are used by the U.S. Military to promote troop force and family readiness, resilience, retention and for the successful reintegration of veterans into family and community life.
9. Arts improve healthcare. Nearly one-half of the nation’s healthcare institutions provide arts programming for
patients, families, and even staff. 78 percent deliver these programs because of their healing benefits to patients—shorter hospital stays, better pain management, and less medication.
10. Arts mean business. The Creative Industries are arts businesses that range from nonprofit museums, symphonies, and theaters to for-profit film, architecture, and design companies. A 2015 analysis of Dun & Bradstreet data counts 702,771 businesses in the U.S. involved in the creation or distribution of the arts that employ 2.9 million people—representing 3.9 percent of all businesses and 1.9 percent of all employees.
Year 2006 2009 2012
Percent change in total arts
giving from previous period-5% -14% 18%
Percent of all businesses
contributing to any
philanthropic cause
70% 52% 64%
Percent of all businesses
contributing to the arts in 3-
year period (cash/non-cash)
43% 28% 41%
Median contribution to the
arts per business$800 (--) $750 (-7%) $1000 (+33%)
Percent the arts received of
total philanthropic
contributions
15% 15% 19%
Source: Americans for the Arts' Business Committee for the Arts, 2013
Business Contributions to the Arts
2015
The Creative Industries in
California Congressional District 42
Representative Ken Calvert
This Creative Industries: Business & Employment in the Arts report provides a research-based approach to
understanding the scope and economic importance of the arts in California Congressional District 42. The
creative industries are composed of arts businesses that range from nonprofit museums, symphonies, and theaters
to for-profit film, architecture, and design companies. Arts businesses and the creative people they employ
stimulate innovation, strengthen America's competitiveness in the global marketplace, and play an important role
in building and sustaining economic vibrancy.
1,279 Arts-Related Businesses Employ 3,810 People
California Congressional District 42 is home to 1,279 arts-related businesses that employ 3,810 people. The
creative industries account for 3.8 percent of the total number of businesses located in California Congressional
District 42 and 2.0 percent of the people they employ. The map above plots the creative industries, with each star
representing a unique arts business establishment.
Nationally, 702,771 businesses are involved in the creation or distribution of the arts, and they employ 2.9
million people. This represents 3.9 percent of all U.S. businesses and 1.9 percent of all U.S. employees—
demonstrating statistically that the arts are a formidable business presence and broadly distributed across our
communities. The source for these data is Dun & Bradstreet, the most comprehensive and trusted source for
business information in the United States. These data are current as of January 2015.
Museum/Collections
Performing Arts
Visual/Photography
Film, Radio, TV
Design/Publishing
Arts Schools/Service
2015
The Creative Industries Represent
3.8 Percent of All Businesses and 2.0 Percent of All Employees in
California Congressional District 42 (Data current as of January 2015)
CATEGORY BUSINESSES EMPLOYEES
Arts Schools and Services 33 93
Agents 2 6
Arts Councils 2 3
Arts Schools and Instruction 29 84
Design and Publishing 479 1,122
Advertising 46 171
Architecture 39 153
Design 391 775
Publishing 3 7
Film, Radio and TV 157 557
Motion Pictures 134 492
Radio 17 28
Television 6 37
Museums and Collections 9 27
Historical Society 1 2
Museums 6 21
Zoos and Botanical 2 4
Performing Arts 187 1,052
Music 71 784
Services & Facilities 35 88
Theater 1 2
Performers (not elsewhere classified) 80 178
Visual Arts/Photography 414 959
Crafts 25 134
Photography 325 634
Services 25 124
Visual Arts 39 67
GRAND TOTAL 1,279 3,810
Research Notes:
These Creative Industries data are based solely on active U.S. businesses that are registered with Dun & Bradstreet.
Because not all businesses register, our analyses indicate an under-representation of arts businesses (particularly those that
are nonprofit arts organizations and individual artists). The data in this report, therefore, should be considered conservative.
To define the Creative Industries, Americans for the Arts selected 644 8-digit Standard Industrial Classification codes that
represent for-profit and nonprofit arts-centric businesses (out of more than 18,500 codes representing all industries).
Reports for all 435 U.S. Congressional Districts, the 50 states and the District of Columbia, the 7,500 state legislative
districts, and all 3,143 U.S. counties—as well as a full suite of user tools and a comprehensive list of the industries
included in this analysis—are available for download at www.AmericansForTheArts.org/CreativeIndustries.
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