10 MOST TRUSTED

BRANDS - INDIAPresented by Group 4

Section S3

2010 RANKINGSPos. Brand Pos. Brand

1 6

2 7

3 8

4 9

5 10

1. Nokia Mobile Phones

Tagline : “Connecting People”

Differentiating Factors: Extensive Service Network Recycling Program – Green

Initiative User Friendly Compared to

Competition

2. Colgate

Tagline: “Trusted Brand for Oral Healthcare”

Differentiating Factors: Selling Trust & Care for home

& Family Dentist Recommendation / IDA

Approved Range of Products –

Toothpaste, tooth powder, tooth brush, mouthwash, whitening products

3. Lux

Tagline : “Not just soap, its Skincare”

Differentiating Factors: Beauty Soap of the Filmstars Selling hope of being beautiful The range of products includes

beauty soaps, shower gels, bath additives, hair shampoos and conditioners.

4. Dettol

Tagline: “Be 100% sure”

Differentiating Factors: Extended germ protection Selling Safe and Security Range of Products – Soap,

Liquid Hand wash, Antiseptic

5. Britannia

Tagline : “Eat Healthy. Think better.”

Differentiating Factors: Dual Focus on Nutrition & Taste Selling Hope for Healthy Living The range of products includes

Food & Beverages ranging from milk products , biscuits, jam, cakes, breads etc.

6. Lifebouy

Tagline: “100% better protection from germs as compared to ordinary soaps..”

Differentiating Factors: Extended germ protection Selling Safe and Security Range of Products – Soap,

Liquid Hand wash, Antiseptic

7. Clinic Plus Shampoo

Tagline : “India ki Pehli Pasand”

Differentiating Factors: • Family Shampoo for Long and Clean

hair• The Brand is Positioned as a shampoo

that is a part of the family’s well being.

• Advertisements always focus on the mother as a protector of her family.

• Woman are the prime decision makers in Clinic Plus’ target market of Rural and Semi Urban areas.

8. Pond’s

Tagline: “As beautiful as you want to be !”

Differentiating Factors: • Deliver products that make a real

difference to women's skin and the way they live their lives.

• Relatively reasonably priced anti-aging skin cream

• Aims at identifying with being young and beautiful.

• Ads focus on married woman staying beautiful for their husbands.

9. Fair & Lovely

Tagline: “Gorepan se Zyaada, Saaf Gorapan”

Differentiating Factors: Patented Skin Lightening

Technology Empowering Women to go further Selling Hope for Better Lifestyle

Improvement

10. Pepsodent

Tagline: “Expert Protection”

Differentiating Factors: Technical Superiority First toothpaste with a unique

anti-bacterial agent Expert Protection Variants for

Complete, Relief & Repair, Whitening & Sensitive teeth protection

Prepared by

Abhishek Sharma FT13300

Arjun Choudhry FT13312Garv Sharma FT13325Irene Eltham FT13337

Mrityunjay Arya FT13350Ramachandran FT13362

Sonali Das FT13374Vijaykumar Bale FT13386

Thank You