10 minute guide to video management

© 2013 thePlatform for Media, Inc

Topic: 10 Minute Guide to Online

Video Management

Building Your Video Program

© 2013 thePlatform for Media, Inc© 2013 thePlatform for Media, Inc

Introduction: About thePlatform

thePlatform is the leader in video management, providing

solutions for A&E, CBS Interactive, BT, USA Networks,

NBC cSports, and hundreds of other media companies.

2

mpx is the most complete video

management system with its

enterprise-class performance

and easy media publishing to

PCs, mobile devices and TVs.

mpx Essentials is a paired-

down version of mpx.


mpx Essentials Training Team

We created this series of tutorials to assist digital marketing

managers who are ready to bring their video efforts to the

next level.

3

Our training experts have a deep understanding of the

video industry and are ready to answer your questions

about mpx Essentials and help you get started:

Call them toll-free at

(877) 436-7940.

© 2013 thePlatform for Media, Inc

Today’s Topic

4

10 Minute Guide to

Online Video Management


Introduction

Online video management doesn’t

have to be complex. The hardest

part is knowing where to start.

Whether you’re publishing

thousands of videos to millions of

viewers, or a handful of videos to a

small audience, its easy to manage

your videos like a pro.

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If your video management strategy prioritizes an intuitive

and attractive user interface; an efficient way to update

content; and an operating system that can accommodate

future needs… you are headed in the right direction.

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Here’s how you do it:

Deliver a great experience

Make the back-end process easy

Have a ‘flexible’ solution

© 2013 thePlatform for Media, Inc© 2013 thePlatform for Media, Inc 7

Experience

Process

FlexibilityWork every time

Analyze viewer

behavior

Be compatible with

every device

Represent your

brand

Support HTML5

and Flash

Provide attractive

video players

Support all network

connections

Deliver a Great Experience


Assess the whole package: the player quality;

look and feel of your video site; stream quality;

and the overall viewing experience.

Is your company clearly represented? Your

video portal is an extension of your brand.

Experience

Process

Flexibility

Represent your brand



Attractive players keep viewers engaged,

encourage them to consume more content,

and motivate them to share. Poorly designed

players do the opposite.

All video management solutions should let you

easily design customized players. Can you

quickly change colors, schemes, skins,

layouts, etc.?

Experience

Process

Flexibility

Provide attractive players



Viewers only care whether your videos play on

their device.

Your solution should support all of the latest

and most popular devices: PCs, tablets,

smartphones, etc.

Experience

Process

Flexibility

Be compatible on every device



Viewers will try to access your content on all

kinds of networks: 3G, 4G, and broadband.

Your video management solution should use

the latest technologies in Adaptive Streaming

to automatically adjust playback for the type of

network being used.

Experience

Process

Flexibility

Support all network connections



HTML5 is quickly becoming the industry

standard, but Flash is still widely used.

Make sure your players support both

standards and dynamically switch the moment

it recognizes your viewers’ device.

Experience

Process

Flexibility

Support HTML5 and Flash



Viewers will quickly abandon your site if their

videos don’t load.

Even if you’re not ‘enterprise’ level, pick a

solution that is. If it’s reliable enough for the

biggest media owners in the industry to rest

easier, you should too.

Experience

Process

Flexibility

Work every time



Real-time analytics give you insight on the

kinds of details that help you improve the

viewer experience and increase engagement.

Don’t rely on intuition, let the data guide your

next strategy.

Experience

Process

Flexibility

Analyze view behavior



File ingesting, encoding, editing, publishing,

playing… every step should be easy.

Make sure your video management solution

simplifies the end-to-end process so you can

focus on the more critical parts of your job:

Is the UI intuitive?

Are the step-by-step features accessible in one

console?

Can every task adapt to your evolving workflow?

Experience

Process

Flexibility

Make your workflow efficient



Does your video management solution protect

you from unauthorized use?

Tools should be in place that enable you to

restrict viewer access at multiple end points.

Process

Experience

Flexibility

Secure your content

Make the back-end

process easy


Integrate with third party solutions

Keep up with social media

Syndicate your contentFlexibility

Experience

Process

Have a flexible solution


Be sure your video system lets you share

content through YouTube, Facebook, Twitter,

LinkedIn, etc.

Flexibility

Experience

Process

Keep up with social media



Make sure your content is distributed over a

wide network.

Having an integrated YouTube Connector

ensures that your content gets the broadest

exposure possible.

Flexibility

Experience

Process

Syndicate your content



Try to harness the power of all the great

solutions on the market.

Make sure your video management system has

a broad partner program and is able to

integrate with advertising solutions, discovery

engines, and a host of other front-end

designers.

Flexibility

Experience

Process

Integrate with third party solutions



Conclusion

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You don’t need a PhD in Computer Science to efficiently

and effectively manage your videos online.

What you do need is a long-term solution that delivers a

terrific user experience for your viewers, as well as for your

business.

The right technology will point you in the right direction:


When you need more help

We understand that no two companies are the same.

That’s why we built mpx Essentials on a foundation of

flexibility.

We look forward to helping you overcome your video

management and publishing challenges.

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When you’re ready to talk

solutions, please call us

toll-free at (877)-436-7940.

http://theplatform.com/products/product_detail/type/mpx_essentials/


About mpx Essentials

mpx Essentials is a

streamlined solution tailored

for businesses with smaller

video libraries. It will provide

you with all the features and

services that you need to

reach your audience.

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Powered by the same core

technology that supports many

of the world’s leading media

companies, mpx Essentials

pairs enterprise-class reliability

with easy video management

solution.

http://theplatform.com/products/product_detail/type/mpx_essentials/


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See other video management

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10 minute guide to video management

Technology