10 marketing hacks to deliver work on-time, every...
TRANSCRIPT
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10 Marketing Hacks to Deliver Work On-Time, Every Time
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Presenters
Jess Ostroff Managing Editor
Convince and Convert
2!
Nick Scholz Solutions Marketing
Manager Workfront
Presenters
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Set goals and determine how you’ll measure success
Tip #1
3!
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Measurement is crucial
Was this project successful? • Assess projects
• Identify bottlenecks
• INCREASE success!
4!
Was this meeting productive?
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Use Creative Briefs (and start with goals, not tactics)
Tip #2
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6!
Tale as old as time…
First Draft
TONS of revisions
Start Over
Who, What, Why, When, and Where
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Get your whole team on board
Tip #3
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8!
Planning is sexy… Don’t do it alone!
When it comes to planning, going stag doesn’t work!
Gather the stakeholders and compare:
• Projects • Deadlines
• Conflicts
• Blockers
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Take a tool inventory and eliminate excess tools
Tip #4
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10!
Too Many Tools is Just as Bad as Too Few
• Create Information Silos • Break and Complicate Workflows • Muddle Communication • Stifle Creativity and Productivity
6-10+ Tools
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Assign a captain
Tip #5
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12!
Your “Eye in the Sky” can see:
Visibility Priorities Workloads
• Traffic Managers = Gatekeepers • Could double as project manager
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Templatize, templatize, templatize!
Tip #6
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“I’m busy getting work done! How do I justify the time to templatize?”
Templates are a lot like George Lucas’ relationship to Star Wars: "They’re not as great when the creator is the only one using them.
14!
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Adopt agile marketing practices
Tip #7
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16!
AGILE MARKETING?
• 80% of marketing leaders said that adopting Agile Marketing practices led to an enhanced prioritization of things that matter.
[PERCENTA
• 93% of marketing leaders said adopting Agile helped them improve speed to market (ideas, products, or campaigns).
[PERCENTA
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Work in sprints
Tip #8
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Layout Banner and Submit for Approval!
18!
Focus and Visibility • Create a timeline
Create Booth Plan!
Project Manager
Content Team
Creative Services
Write Copy for Banner!
Create Email
Campaign!
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Stop wasting time on the wrong work
Tip #9
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The High Cost of Email
Refocusing after checking email can take up to 15 minutes
"Check 1-2 times per day, if possible"
BLOCK TIME FOR WORK
20!
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Communicate every step of the way
Tip #10
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22!
Communication is
Solid communication is the best defense against good projects going bad.
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Celebrate your wins and help your team enjoy work again.
Bonus Tip
23!
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Recognize Great Work
• Reduce Attrition Rates • Increase Employee Engagement
• Encourage Creativity
24!
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In Review:
Bonus Tip
25!
1. Set Goals and Measure Success
2. Use Creative Briefs
3. Get Your Whole Team on Board
4. Take a Tool Inventory and Eliminate Excess
5. Assign a Captain
6. Templatize, Templatize, Templatize
7. Adopt Agile Marketing Practices
8. Work in Sprints
9. Stop Wasting Time on the Wrong Work
10. Communicate Every Step of The Way
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See all these tips and 10 more in our guide:http://bit.ly/20TipsOnTimeDelivery
Hungry for More?
26!
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