MARKETING MADE MORE EFFICIENT

NEVER MISS A MARKETING OPPORTUNITY

AGILE

IN TODAY’S DYNAMIC MULTI-CHANNEL ENVIRONMENT...

MARKETERS NEED THE AGILITY TO RESPOND RAPIDLY TO CHANGING MARKET CONDITIONS

AND CAPITALISE ON EVERY BUSINESS OPPORTUNITY.

AGILE MARKETING DEPARTMENTS THREE TIMES MORE LIKELY TO GROW MARKET SHARE1

The ability to react quickly with tailored campaigns and personalised marketing collateral is critical.

Miss the moment or the message and you lose the advantage.

1 CMO agenda: The Agile Advantage, CMG Partners 2014

If you’re struggling with:

•Inflexibleproductionprocesses•Externalcostandmanagementoffast turnarounds •Shortprintruns•Documentpersonalisation.

It’s time to talk to us.

61% of consumers say they feel better about, and are morelikelytobuyfrom a company that delivers custom content2. 2 CMO and Consumer Attitude study, Custom Content Council 2011

MAKE EVERY INTERACTION COUNT

We offer a variety of intelligent ways for marketers to streamline the production of customer-facing and internal communications.

Wehelpyoubecomemoreagile,moreresponsiveandmoreefficient.

SIMPLIFYSavetime,effortandresource by using simple desktop publishing tools to create booklets, pricelists, reports, checklists and reference materials. Print high quality professionaldocumentsin-house, without delay or the need to outsource.

PERSONALISECreatecoherent,personalisedcommunications.

Up-sell... cross-sell... track your engagement and performance... improve marketing ROI.

CONTROLEnsurebrand,colourandmessagingconsistency.Reduce stock levels with on-demand capabilities. Address versioncontrolandcomplianceissueswithminimaleffortandcost.

THE POWER TO IMPROVE PERFORMANCE

Ourin-housesolutionsallowyoutotakecontrolofwhat,whenandhowyoucommunicate.

From reports, newsletters, presentation materials and client reports to personalised customer mailings, promotions and pricelists ...

... we help you simplify processes, manage data and reduce costs.

THE RESULTAn agile, affordable approach to producing marketing materials that enables you to adapt your communications to market drivers and engage your audience with the right message at the right time.

Realiseyourvisionandambition. Nevermissamarketingopportunity.

63% of marketing leaders see agility as a high priority3.

3 CMO agenda: The Agile Advantage, CMG Partners 2014

But only

rate themselves as agile3.

40% 3 CMO agenda: The Agile Advantage, CMG Partners 2014

TRUST IN OUR EXPERIENCE ...See what some of our customers say about working with us...

TRADE UNION FINDS INCREASED EFFICIENCY AND FLEXIBILITY IN COMMUNICATING WITH ITS 280,000 MEMBERS

“ The software we were using before was very limited. Now, with the Canon solution, not only is personalisation a much less time-consuming task, we’re also able to be a lot more flexible in how we use it. ”

SIAN MANAZHEAD OF COMMUNICATIONS PUBLIC AND COMMERCIAL SERVICES UNION

CONSTRUCTION CONSULTANCY CUTS THE COST OF PUBLISHING, PRINTING AND FINISHING FOR EXTERNAL AND INTERNAL COMMUNICATIONS

“ Managing the whole production process in-house, we estimate we’ve reduced almost 50% of our print-related costs. ”

NINO DEL PLATOCENTRAL REPROGRAPHIC DEPARTMENT MANAGER ECOSFERA

PHARMACEUTICAL IMPORTER SWITCHES TO ON-DEMAND PRINTING FOR MEDICINE LEAFLETS TO BETTER MANAGE COMPLIANCE ISSUES

“ Our previous printing model restricted our overall flexibility, which was a significant disadvantage as medicine import and sales is a highly volatile market. ”

JAN DE KREIJMANAGING DIRECTOR, EURECO-PHARMA BV

HOSPITAL CONSOLIDATES COMMUNICATIONS TO DRAMATICALLY REDUCE THE COST AND TIME TAKEN TO CREATE CUSTOMISED PATIENT APPOINTMENT LETTERS

“ Somewhere between €80,000 and €108,000 has been saved per year in print costs – instead of holding large stocks of standardised folders and documents, we now print only the precise number of customised documents that we need. ”

BENT KONGERSLEVPROCUREMENT COORDINATOR, SOUTH JUTLAND HOSPITAL

CAR DEALERSHIP GROUP STREAMLINES THE PRODUCTION OF PERSONALISED CUSTOMER COMMUNICATION AND DOCUMENT MANAGEMENT

“ By streamlining our printing processes and guiding us towards the latest hardware and efficiency-enhancing software tools, Canon has saved us €20,000 a year and sharpened our brand image. ”

DAVID MORAINVILLEADMINISTRATION AND FINANCE DIRECTOR PEUGEOT AZUR

MANUFACTURER BENEFITS FROM PREMIUM QUALITY PRINT CAPABILITIES FOR CUSTOMER COMMS, AT HALF THE COST

“ We’ve consistently achieved high-quality results, day in, day out. I estimate we have cut our costs by about 50% across the entire process. ”

CHRISTOPH BRANDNERGRAPHICS AND DESIGN DEPARTMENT HEAD RHI AG

HOW CAN WE HELP YOU?Our solutions have helped marketers in organisations of all sizes across many sectors improve their agility and responsiveness to market demands...

... delivering outstanding results.

© Canon Europa N.V. 2014

If there are any areas of particular interest that you would like to discuss further, or to set up a meeting, call us on <000 000 0000>.

Or ask one of our experts to get in touch about how we can help you across your information and document management processes

BE EXCEPTIONAL and visit <canon-europe.com>