10 Link Building Lessons for Bloggers

Every professional was once a beginner, and that was the time when we picked up the very

basic tricks of the trade. We were taught as kids to “Think before we speak” and these lessons

have stuck with us the whole time and have proven useful in the long run. As much as these

lessons are useful in real life, they are equally applicable in the world of Link Building. Read

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1: Honesty is the Best Policy

If you want to survive as a business on the internet, you should be transparent. Before reaching

out for linking, consider a few things and take the appropriate path:

Whom do you represent? If you are representing a client, then have him/her send the

outreach email.

Are you clear what the client needs? A lot of the time, SEO optimizers aren’t sure

what the client exactly needs and they don’t ask for permission before going ahead with

major decisions.

Look presentable: Use trustworthy email addresses. If you’re working for a company,

use the company email address.

2: If At First You Don’t Succeed, Try Try Again

Unless you weren’t told this before you started with link building,

one thing that is clear is that it isn’t a walk in the park. With every

new Google update, the link building process gets tougher. What was

a legitimate tactic yesterday might not be valid tomorrow, so you’ll

have to come up with new methods for getting legitimate links.

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3: The Early Bird Catches The Worm

Staying ahead of the curve is the best way to obtain good links. Keep track of all the new

products released and cover them (reviews etc.) on your website. If you write a good and early

story, not only will you drive traffic to your website for content that not a lot of websites provide,

you might also get a decent link from someone. Read More

4: Don’t Judge A Book By Its Cover

Link building is an evolving process. With every other Google update, old techniques become

less valuable or useless. While the point that some methods are not as effective as others stands,

but that doesn’t mean they don’t work at all. Some of the old school methods like Web

Directories and Forums can help you out a lot at times. Read More

5: First Impression Is The Last Impression

Before going ahead with sending outreach emails, learn how

to do it properly. Make your outreach mail stand out among

the hundreds of mails sent by webmasters with the same

template.

6: Don’t Put All Your Eggs In One Basket

Effective link building is all about mixing it up into a perfect formula. Just make sure all your

backlinks are not the same branded keyword. Expand your links with various keywords. This

turns out to be helpful especially when Google applies any new update. In such scenarios, link

diversity can help the website withstand these updates. Just be careful not to go away from your

website niche in order to diversify your links. Read More

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7: All That Glitters Is Not Gold

Publicity is what this is all about right? Who else can give you the better publicity than being

featured in big names like Mashable or Redmond Pie. Now you want to be careful what kind of

publicity you are receiving from these websites. See Example

8: Slow And Steady Wins The Race

Gone are the days when link building could be done easily and quickly. Today, with so many

restrictions from the Almighty Google, it has become a long and slow process. Link Building is

about building relationships, and that takes a long times. It involves the these steps

Only once you have build a good relationship with the respective author. Last but not the least,

do not forget that onsite optimization especially minding your keyword density in SEO is

equally important.

9: Beggars Can’t Be Choosers

This is true especially when your website is new. You just don’t jump from ground zero to being

featured in Mashable in a single day. Make do with what links you can get and work your way

up.

10: When There’s A Will There’s A Way

Let’s face it, not all of the internet is cool and interesting stuff that everybody wants to read

about, and that leaves the webmasters in a lot of trouble as how to get a link if their product isn’t

great? Read More

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