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Twitter @JimBoykin [email protected] upload at 1:30 to www.IMNinjas.com/affiliatesummit16

Jim Boykin CEO & Founder of Internet Marketing Ninjas

Owner of WebmasterWorld, Devshed, SEOChat, Cre8asiteForums, Threadwatch and More.

Affiliate Summit NYC 2016 - All About LINKS: How to Get Them, Measure Them, and Not Get Penalized.


You may know some of our Communities


Google Rankings have always been basedon BACKLINKS


Maintaining those rankings depends on many other things….mostly based on the user experience.

Tasting


Links as a measurement are not going away“It turns out backlinks, even though there’s some noise, and certainly a lot of spam, for the most part are still a really, really big win in terms of quality for search results.” Matt Cutts Feb 19th 2014


They watch what SEO’s do, and then filter and penalize as many un-natural patterns as they can find.


And if they find Unnatural or Low Quality Patterns you get Spanked with a Penalty


89% of sites that ranked 7 years ago are not ranking today - Marcus Tober (searchmetrics)

Behind the Analysis is our massive 7 year historical research cloud. I aggregated all the domains that used to have at least one ranking in the past on keywords with at least a search volume of 10. Then I checked how many of these domains still have at least 1 ranking.

Only 11% are left!(from checking the top 30 results).


89% of sites that ranked 7 years ago are not ranking today - Marcus Tober

I also asked Marcus

"What do you think the % would be if you just took "expensive commercial phrases and checked?

and he replied

"If you take commercial queries, probably the number of domains that disappeared would be higher"

.


Google sent more than 4.3 million messages to webmasters about manual actions taken on their sites.

Google says they receive 400,000 spam reports that are prioritized. Google then acts on 65% of them, of which 80% are spam.


What do you use to find your backlinks?


.

Find sites that 301 redirect into your site too!


8383 Domains: Moz, Majestic, ahrefs, SEOKicks7391 Domains Google Webmaster Console

6343 Domain Links from Moz, Majestic, ahrefs, SEOKicks but Google did not report on.

5384 Domains Google knew about but Moz, Majestic, ahrefs, and SEOKicks did Not know about.

12,442 Total unique domains


So now that you have your backlinks, how do you analyze them?


How to Analyze Backlinks to Find Good vs Bad Backlinks


.

Find Patterns, and Values, and Historical Information


40,342 Total Backlinks 7,391 Domains

2,828 “Live Domains”4,563 “Dead Domains”

Free Tool: imninjas.com/google-backlinks/


Free Tool: imninjas.com/google-backlinks


Free Tool: imninjas.com/google-backlinksPatterns



The words people use to link to you.



The Pages that have Backlinks


Other Patterns to look for


Common Nameservers

More Patterns


Find Patterns in Backlinks to Backlinks


Backlinks Compared to Keywords and Organic Value


outsourceit2philippines.com

3403 Majestic Domain Backlinks 38 Keywords rank in the top 100$17 Monthly SEMRush Value


Moz vs Majestic vs ahrefs Domain Value and Page Value

VsREALITY


#15 progardenbiz.com 1658 majestic domain backlinks

2010 worth $15662012 worth $872014 worth $0Today worth $0


#8 Forum.Snitz.com/donations.asp 4,595 domain backlinks – MajesticPagerank 7 Page


#8 Forum.Snitz.com/donations.asp - 4,595 domain backlinks – majestic - Pagerank 7 page -

SEMRush Value = $1 today


Guess who found this site in 2002?The Pagerank/Trust hasn’t flowed from this site

Since December 2003


89% of sites that ranked 7 years ago are not ranking today - Marcus Tober


What are the most valuable types of links you could get?


www.trustedwebsite.com/resources.html

Moz – Majestic - AhrefsDomain scores low, page scores of Zero

3 backlinks to that site

What is the Value?

What if those 3 backlinks were trusted?

What if the other links on that page were trusted?

What if there was an author


What are the types of links that you’ll never have to disavow, or ever worry about?


Trust Bait Link Building Broken Link Building

Trusted Links

Competitor/Neighborhood Link Building

Digital Asset Natural Link Buildingplus social signals


Broken Link Building


URL that is a 404 error page – http://www.TrustedOldWebsite.com/auto-history.html


Hey Writer, write something like this

(We give them the link to the wayback machine URL)

…But make it better and cite more resources.


Hey Client, publish this educational paper on your website.


Hi Professor Bob,I was researching about Henry Ford and the Assembly line, and came across your excellent documtation – That was awesome! I had no idea about the automotive impact on farms, prior to reading your articles.

Hey, I thought that I’d point out that on one of your pages, you have a broken link. On the bottom of http://l3d.cs.colorado.edu/systems/New-Vista/automobile/The words “Total Automobile History” seem to go to a broken page.If you wanted to fix that link, I did find this other page on automobile history that you could point that broken link to. It’s at: http://www.yourwebsite.com/total-automobile-history.htm

Have a great Friday Bob!Jim Boykin


Oh wow, not only is that 1 edu page linking to that broken page…but oh…there’s 200 other websites linking to that broken page….wow….


Hi Professor Gene,I was researching about Henry Ford and the Assembly line, and came across your excellent online pages on colorado.edu – Thank you so much for providing such awesome information online! I had no idea about many things, like the impact on farms, prior to reading your pages.

Hey, I thought that I’d point out that on one of your pages, you have a broken link. On the bottom of http://harvard.edu/systems/New-Vista/automobile/The words “Automobile History” seem to go to a broken page.If you wanted to fix that link, I did find this other page on automobile history that you could point that broken link to. It’s at: http://www.yourwebsite.com/total-automobile-history.htm



Hi Professor Paul,I was researching about Henry Ford and the Assembly line, and came across your excellent online pages on colorado.edu – Thank you so much for providing such awesome information online! I had no idea about many things, like the impact on farms, prior to reading your pages.

Hey, I thought that I’d point out that on one of your pages, you have a broken link. On the bottom of http://Rider.edu/systems/New-Vista/automobile/The words “Car History” seem to go to a broken page.If you wanted to fix that link, I did find this other page on automobile history that you could point that broken link to. It’s at: http://www.yourwebsite.com/total-automobile-history.htm



Hi Professor Peter,I was researching about Henry Ford and the Assembly line, and came across your excellent online pages on colorado.edu – Thank you so much for providing such awesome information online! I had no idea about many things, like the impact on farms, prior to reading your pages.

Hey, I thought that I’d point out that on one of your pages, you have a broken link. On the bottom of http://JimNinja.edu/automobile/The words “Total Automobile History” seem to go to a broken page.If you wanted to fix that link, I did find this other page on automobile history that you could point that broken link to. It’s at: http://www.yourwebsite.com/total-automobile-history.htm



Hi Professor Ace,I was researching about Henry Ford and the Assembly line, and came across your excellent online pages on colorado.edu – Thank you so much for providing such awesome information online! I had no idea about many things, like the impact on farms, prior to reading your pages.

Hey, I thought that I’d point out that on one of your pages, you have a broken link. On the bottom of http://JimNinja.edu/automobile/The words “Total Automobile History” seem to go to a broken page.If you wanted to fix that link, I did find this other page on automobile history that you could point that broken link to. It’s at: http://www.yourwebsite.com/total-automobile-history.htm



Trusted Link Building


Lets find other pagesthat link out to pages

about the history of the automobile


Search Google for History automobile henry ford Karl Benz


Grab top 1000 results

Check those pages to find the pages where there are 7 or more external link on those pages.

Write to them and see if they’ll add your link to their page.


Hey Tom,I was doing some research on the history of the automobile, and I came across your page at http://www.trustedsite.com/great-resource-page.htm Your page was one of 2 great pages I found, the other page was at http://www.clientsite.com/automobile-history.htm I was surprised your page didn’t link to that page.I think it would help your users if you were to link to that page under the section called “Great Resources from other websites”…it was a great help to me, and would probably highly help your visitors as well. Have a wonderful day,Jim Boykin


Hey Dick,I was doing some research on the history of the automobile, and I came across your page at http://www.trustedsite.com/great-resource-page.htm Your page was one of 2 great pages I found, the other page was at http://www.clientsite.com/automobile-history.htm I was surprised your page didn’t link to that page.I think it would help your users if you were to link to that page under the section called “Great Resources from other websites”…it was a great help to me, and would probably highly help your visitors as well. Have a wonderful day,Jim Boykin


Hey Harry,I was doing some research on the history of the automobile, and I came across your page at http://www.trustedsite.com/great-resource-page.htm Your page was one of 2 great pages I found, the other page was at http://www.clientsite.com/automobile-history.htm I was surprised your page didn’t link to that page.I think it would help your users if you were to link to that page under the section called “Great Resources from other websites”…it was a great help to me, and would probably highly help your visitors as well. Have a wonderful day,Jim Boykin


Competitor Link Harvesting


AKA Neighborhood Links


Identify 3-10 of your competitors

Download their backlinks (Moz, Majestic, ahrefs) In a sense, do a disavow, leave only the good links.

Group the links in categories…. Blogs, forums, news, articles, resource pages, etc

Make a list of sites you feel that you can get onTry first to get a link on a page that also links to the competitors (good co-citation) If you can’t get on the page, can you get on the site


Competitor Backlink Building / Neighborhood Link Building


Digital Assets for Links


Here’s how it’s doing so far on the clients website

Tweets = 532Facebook Shares = 5,800+Google +1s = 1,600+Pinterest Pins = 729

This infographic so far has 71 unique domain backlinks, here are a few highlights:


Social Signals on Clients Website

http://www.huffingtonpost.com/2015/08/31/xxxxx.html• Received 2,100+ Facebook Shares - • Received 12,800+ Pinterest Pins

http://www.buzzfeed.com/cathyngo/something• Received 16,500+ Facebook Shares • 12,800+ Pinterest Pins

http://distractify.com/abby-s-marino/something/• Received 5,200+ Pinterest Pins

http://www.boredpanda.com/something/• Received 17,000+ Facebook Shares - • Received 2,100+ Pinterst Pins

This infographic was shared by the legendary actor and social media icon George Takei who has over 8.7 million loyal followers. The post was shared by 37,379 people.



Tweets - 124Facebook Shares - 296Google +1s - 26LinkedIn Shares - 102

This infographic ended with a total of 61 unique domain backlinks, here are a few highlights:



http://www.huffingtonpost.com/2015/08/11/something.html• Received 26 unique domain backlinks

http://www.washingtonpost.com/blogs/wonkblog/wp/2015/05/08/something/Received 2,800+ Facebook Shares & 20 unique domain backlinks

http://www.dailymail.co.uk/news/article-3074763/somethingy.html• Received 14 unique domain backlinks

http://www.businessinsider.com/something.html http://www.bizjournals.com/triangle/morning_call/2015/09/something.html

This infographic was so popular it ended up on at least two live television broadcasts

http://www.ny1.com/nyc/all-boroughs/news/2015/08/12/somethinghttp://www.wdbj7.com/video/something/498494094



Tweets - 196Facebook Shares - 1,800+Google +1s - 35LinkedIn Shares - 20Pinterest Pins - 112




Yahoo.comhttps://www.yahoo.com/makers/something.htmlFoxnews.comhttp://www.foxnews.com/leisure/2015/08/17/something/Lifehacker.comhttp://afterhours.lifehacker.com/something-6642689Foodandwine.comhttp://www.foodandwine.com/fwx/drink/somethingGizmodo.co.ukhttp://www.gizmodo.co.uk/2015/08/something/



Tweets - 127Facebook Shares - 318Google +1s - 11,000+Pinterest Pins - 1,200+




http://www.dorkly.com/post/70735/infographic-something.html• Received 12 unique domain backlinks• Received 14,700+ Facebook Shares• Received 10,000+ Pinterest Pinshttp://designtaxi.com/news/3271039/something/

http://blog.collegehumor.com/post/114272607/something

http://io9.com/heres-a-handy-little-guide-to-something-445028• Received 16,000+ Pinterest Pins

http://www.playboy.com/articles/something


We Build a lot of FREE Tools for Links


Resources: imninjas.com/additional-resources


Resources: imninjas.com/additional-resources

The Jim And

Ann Show


Jim Boykin CEO & Founder of Internet Marketing Ninjas

Owner of WebmasterWorld, Devshed, SEOChat, Cre8asiteForums, Threadwatch and More.

Affiliate Summit NYC 2016 - All About LINKS: How to Get Them, Measure Them, and Not Get Penalized.

dojo google updates link building tools and seo lessons

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