10 facts about japanese market
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10 FACTS ABOUT JAPANESE MOBILE APP MARKET- THE MOST LUCRATIVE GAMING APP MARKET IN THE WORLD
AYA YAMADAOVERSEAS BUSINESS REPRESENTATIVE
AT ADINNOVATION. INC.
HTTP://ADINNOVATION.CO.JP/ENHTTP://WWW.LINKEDIN.COM/PROFILE/VIEW?ID=176513162
About Us
Mar, 2010 Established Jul, 2013 Raised $1.6 million USD Jan, 2014 Partnered with Digital Advertising Consortium
We have supported over 4 digital numbers of applications as of Apr 2014.Contacts:[email protected]://adinnovation.co.jp/en/ http://www.linkedin.com/company/adinnovation-inc
Leading Marketing Firm For Smartphone Apps
Aya Jennifer Yamada (Аюша)
Overseas Business Representative at Adinnovation. Inc
Business Careers Apr, 2011 Rakuten, Inc.Web application engineerQA & localization lead for Kobo, Toronto-based eBook company
Nov, 2013 Adinnovation, Inc.Representative of overseas business developmentStaying in Moscow!
100 Facts About Japanese Market - the most lucrative gaming app market in the world
10 Facts About Japanese Market - the most lucrative gaming app market in the world
Oct, 2012 Oct, 2013050
100150200250300350400
Combined iOS App Store & Google pLay monthly App revenue
Inde
xed
Reve
nue
JapanUS
South KoreaUK
#1 TOP Market In The World
Source: http://inbound.appannie.com/japan-spotlight-revenue-inflection-point
Source: http://www.gungho.co.jp/ir/uploads/irk20140326.pdf
Puzzles and Dragons 26 Million Downloads (Total)
100 Million USD /month (Estimated OP)
Free-to-play >> Paid AppsIn App Purchase >> Paid Install
#2 Because Of Gaming Apps
Source: http://jp.techcrunch.com/2014/03/26/jp20140325-japan-smartphone-app-market/
2012 2013$0.0
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
$9.6
$10.8
$3.0$5.4
All Games (incl. S & H) Smartphone Games
(Billion USD)
+ 178% YoY
Consumer Games
2.5 Billion USD
#3 Bigger Than Consumer Game Market
Source: http://jp.techcrunch.com/2014/03/26/jp20140325-japan-smartphone-app-market/
2012 2013 2014$0.00
$1.00
$2.00
$3.00
$4.00
$5.00
$6.00
$7.00
$1.31 $3.12 $4.20 $1.70
$2.25 $2.25
Market Size Of Smartphone Gaming App (Native Apps Vs. Browser Games)
Native Apps MarketBrowser Games Market
(Billion USD)
+ 237% YoY
+ 133% YoY
#4 Native Apps > Browser Games
Source: http://www.videoi.co.jp/release/20140225.html
Aug, 2011
Feb, 2012
Aug, 2012
Feb, 2013
Aug, 2013
Feb, 2014
0.0
20.0
40.0
60.0
80.0
100.0
120.0
73.7 68.4 59.8 54.1 46.0 41.9
18.9 27.0 34.7 40.2 49.2 54.0
Ownership of Feature phone/ pHS Vs. Smart Phone
Feature phone & PHS Smartphone(%)
= 69 million users
#5 Smartphone Coverage Is Still Growing
Source: http://www.videoi.co.jp/release/20140227.html
iPhone
8%Non
iPhone37%
NTT docomo
45%
iPhone
17%Non iPhone 16%
iPhone
14%
au30%
Softbank
23%
Other Ops2% Non
iPhone6%
40% Of Them Uses iPhone
#6 Wide Range Of Target Users
Source: http://hitracking.net/blog/news/infographicsmartphone-gaming-in-japan-surprisingly-untouched-by-outside-developers/
Based On The History Of Monthly Subscription As Feature Phone Purchase
Ringtone
Games
Comics
Source: https://www.mcf.or.jp/press/images/mobilecontent_market_scale2011.pdf
2008 2009 2010 2011
4.7 5.4 6.2 6.4
Wallpaper
Decorated Email
(Market Size Of Digital Contents, Billion USD)
1999 -
2002 -
2007 -
2004 - 2007
-
#7 PR Campaign, Before & After LaunchBasic Marketing method
【 AD media 】CPI AD, ADNWSucceeded AD in Phase 1 & 2
【 AD media 】CPI Reward AD(Incentivized Ad)
【 Ad Media 】Pre Registration, Reviews media, and Free actions
【 Measures schedule 】
Ranking
Launch ~ 1st Month
DLnumber
Ranking
When rankings rise effect settled
For Potential users For Royal Users
Phase 1
Phase 2
Phase 3For Expected users
Wall Jack In Shibuya Sta.
Yamanote Line TV Commercial
#8 Even At The Station, TV Commercial, etc…
Eye-catchy Digital Ads
Strategy Guides
#8 Even At The Station, TV Commercial, etc…
Nyanko Daisenso(Cat Wars)20 million DLs
Magician and Wiz ofthe Black Cat27 million DLs © Colopl© Ponos
#9 More Like Service Industry, Not Manufacturing
High ARPU or
Law ARPU
Keyword
Position Map High ARPU
Law ARPU
Large DAU
Small DAU
© GungHo Online Entertainment
Be Strategic To Acquire Japanese Users
Promotion
MonetizationAnalytics
Source: http://www.distimo.com/leaderboards/google-play-store/japan/all-games/free/month
500,000 USD +per month, per title, ranked within
#100
‘Small is the new Big’
#10 Be accurate and attentive to details.
Happy Pockets
Happy TurnHappy
Powders
Contact [email protected]
http://adinnovation.co.jp/en/
http://www.linkedin.com/company/adinnovation-inc-