10 digital conversion strategies and tools (infographic)
TRANSCRIPT
Does it sometimes feel like the testing process takes long and costs more money than the return? If yes, then you are doing it wrong. The process of online A/B testing is fundamen-
tally built on the fact that a customer’s behavior will ultimately define the best experience. It is virtually impossible to predict one person behavior, much less a whole online audience
- so stop trying. Next time the word “testing” is mentioned and you grit your teeth, try a more agile testing approach and see results quicker - by just putting the customer first.
AGILE MARKETING IN MOTION
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UNFUNNELCONVERSION STRATEGIES
Top 10 Web
& Tools to ExecuteIt’s hard to keep up with all the new strategies and tools for conversion. unFunnel gives you a consumer-driven approach to prioritizea Top 10 list of what you SHOULD be doing.
© Copyright 2014 Unfunnel LLC. All rights reserved. Visit us at www.unfunnel.com. Agile Marketing in Motion. Become a partner and contact us today.
CALLS TO ACTION
THE RIGHT OFFERQUALIFIED LEADS LISTEN TO NEEDS
FOLLOW UP AFTER
CONTACT INFO
MEASURE CVR RATE
A PRODUCT PAGE
VALUE PROPOSITIONTESTIMONIALS
A good o�er
doesn’t get devel-oped in a conference
room, it is usually driven by consumer need. Use social
media listening tools like Sprout Social & Hootsuite to
monitor your in�uencers and here what the pain
points are. Drive people to
your pages that want to be there. Don’t
try to buy your audience by buying a list. Capture informa-
tion from organic tra�c that comes with a strong intent to
purchase with tools like HubSpot and quickly
send them what they need. Once
you gain the interest you need
an o�er to close the deal. Create something unique
and irresistible that they can’t pass up. Make it a win-win and easy to
take the next step. ePromo codes can be set up quickly using free
tools like ShortStack in your social media
e�orts.Make
sure visitors know where to go
next on your site. Create a Next Action pathway with
large Call To Action (CTA) buttons to make it easy to bring visitors
though a conversion �ow. Have a priority and minimize actions to a
primary and secondary action and remove
unnecessarynav bars.
Use your email
channel as your way to quickly follow up
with a person that has inter-acted on your website. Hubspot
is a tool that tracks behavior over multiple visits and can send an
email if a person converts with an upsell or leaves without
purchasing. Time is essential in this
strategy.
Put people �rst
in an unFunnel strategy and build
content that educates the consumer on why to buy
your product. Give trans-parency and a complete
understanding of why they should take action and
the bene�ts to them, not
you.Ask
your top brand advocates
and in�uencers to give you an online product
review and tell their story. Point them to review sites
like Epinions, amazon.com, CNET or user your Social
networks like Facebook and Google+ to
capture and use.You
have a good product, now
showcase it. Give it a dedicated landing page
and manage with software like LeadPages. Make sure
you have high resolution images and di�erent views.
Add descriptions and reviews on the page
and sharing with AddThis.
Know what your
conversion rate is on all your forms.
Use A/B testing tools like Optimizely to easily test out
your hypothesis on di�erent o�ers, CTAs and visual
elements. You could be leaving money on the table - use a
data-driven approach to decision
making.
Make sure
visitors can
contact you at
any point in
time!