10 deadly reasons most websites fail
TRANSCRIPT
![Page 1: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/1.jpg)
Deadly Reasons Most Websites Fail.
10
![Page 2: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/2.jpg)
Remember the internet back then?
![Page 3: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/3.jpg)
There used to be this.
![Page 4: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/4.jpg)
And this.
![Page 5: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/5.jpg)
And this gem.
![Page 6: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/6.jpg)
Thankfully, websites have come a long way.
![Page 7: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/7.jpg)
Thankfully, websites have come a long way.
(Well, sort of.)
![Page 8: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/8.jpg)
The truth is, most websites still make people cry.
![Page 9: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/9.jpg)
72% of websites receive a failing grade of 59 or lower.
-MarketingGrader
![Page 10: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/10.jpg)
Here’s why most sites end up in Sucksville.
![Page 11: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/11.jpg)
(And how to make sure yours doesn’t suck, too.)
![Page 12: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/12.jpg)
1 Being one-size-fits-all.
![Page 13: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/13.jpg)
1 Being one-size-fits-all.
Click to tweet this slide
![Page 14: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/14.jpg)
Few websites tailor the experience to a visitor’s digital body language. Non-contextual marketing is death by 1,000 clicks. Even the big guys are at fault …
![Page 15: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/15.jpg)
![Page 16: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/16.jpg)
Whether it’s their name, industry, or even where they are in the buying cycle, show visitors that you know them. Like this …
The best websites are personalized.
![Page 17: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/17.jpg)
![Page 18: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/18.jpg)
LEARN MORE: How To Use Dynamic Content For Better Conversions Download at: http://bit.ly/dynamic-ebook
![Page 19: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/19.jpg)
2 Ignoring mobile.
![Page 20: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/20.jpg)
By 2014, more people will access the web via
mobile than PC. Still, 46% of mobile users have
difficulty interacting with websites. No surprise
when content and links are this small …
![Page 21: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/21.jpg)
![Page 22: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/22.jpg)
62% of companies that designed a website specifically for mobile increased sales. Go mobile, like these guys …
The best websites are optimized for any device.
![Page 23: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/23.jpg)
![Page 24: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/24.jpg)
HOW DOES YOUR WEBSITE SCORE ON MOBILE?
To find out, go to: http://marketing.grader.com
![Page 25: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/25.jpg)
3 Bad use of animation.
![Page 26: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/26.jpg)
Too often, websites misuse animation, by cramming in more information or because it looks cool. Which is just stupid …
![Page 27: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/27.jpg)
![Page 28: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/28.jpg)
Don’t use animation unless it really helps. And keep it simple, like this pleasant little doodle …
The best websites use animation as a way to improve the experience, not distract from it.
![Page 29: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/29.jpg)
![Page 30: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/30.jpg)
4 Trying to do too much.
![Page 31: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/31.jpg)
A cluttered website is a bad website. Many over-do it, like this one …
![Page 32: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/32.jpg)
BAD
1 http://www.bmj.com/
![Page 33: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/33.jpg)
Clearly describe what you do and what visitors should do next. That’s it. Like this …
The best websites are oftentimes the simplest.
![Page 34: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/34.jpg)
![Page 35: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/35.jpg)
LEARN MORE:
53 Examples of
Brilliant Homepage
Design Download at: http://bit.ly/53-homepages
![Page 36: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/36.jpg)
5 Using gobbledygook like it’s a pick up line.
![Page 37: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/37.jpg)
Your “cutting-edge, next generation, mission critical, and world-class platform of the future” will only make eyes roll. Avoid doing this …
![Page 38: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/38.jpg)
BAD
1 ?
![Page 39: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/39.jpg)
No jargon. No clichés. Do this instead …
The best websites speak like a human, not a corporation.
![Page 40: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/40.jpg)
GOOD
1 http://www.jib.ca/
![Page 41: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/41.jpg)
6 Being more catchy than clear.
![Page 42: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/42.jpg)
Too many websites sacrifice clarity to the altar of cleverness. Like this genius headline …
![Page 43: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/43.jpg)
BAD
1 http://www.goldmansachs.com/
![Page 44: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/44.jpg)
Being too clever leads to confusion. Being clear leads to credibility, conversation, and conversion. Be transparent, like this …
The best websites answer “what can you do for me?”
![Page 45: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/45.jpg)
![Page 46: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/46.jpg)
7 Being me-centric.
![Page 47: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/47.jpg)
If all you do is talk about yourself, your site turns into brochure-wear. No one cares about how many awards you’ve won or how awesome you are …
![Page 48: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/48.jpg)
![Page 49: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/49.jpg)
Be a thought leader through blogging, videos, whitepapers, and other resources that are educational or entertaining. These guys get it …
The best websites publish valuable content often.
![Page 50: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/50.jpg)
![Page 51: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/51.jpg)
LEARN MORE:
The 30 Greatest
Lead Generation
Tips, Tricks & Ideas Download at: http://bit.ly/30-greatest
![Page 52: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/52.jpg)
8 No clear call-to-action.
![Page 53: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/53.jpg)
The goal of a web page is simple: to get visitors to take the next logical step. If you give too many options, visitors will only hit the back-button. Like this….
![Page 54: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/54.jpg)
![Page 55: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/55.jpg)
The best websites don’t make visitors think.
Whether they take the form of text links, images, or buttons, calls-to-action are what motivate and
direct your visitors to keep moving forward.
![Page 56: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/56.jpg)
![Page 57: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/57.jpg)
FREE TEMPLATE:
27 Customizable
Calls-to-Action Download at: http://bit.ly/27-cta
![Page 58: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/58.jpg)
9 Annoying visitors.
![Page 59: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/59.jpg)
Interruptive website elements, such as ads, pop-ups, unexpected media, or deceptive links, are like telemarketers during dinner. They interfere with what people want to consume.
![Page 60: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/60.jpg)
Pop-up ad Ad
Ad
![Page 61: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/61.jpg)
If you want to improve website engagement, don’t interrupt it. If you must use advertising, consider
native where it is more relevant and less obtrusive.
The best websites don’t interrupt the experience.
![Page 62: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/62.jpg)
![Page 64: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/64.jpg)
The best websites don’t look like this.
Don’t do anything that resembles these websites. Ever.
![Page 65: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/65.jpg)
![Page 66: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/66.jpg)
![Page 67: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/67.jpg)
![Page 68: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/68.jpg)
![Page 69: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/69.jpg)
Don’t get stuck with a website that sucks.
![Page 71: 10 Deadly Reasons Most Websites Fail](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9aa26760da3da068b75fd/html5/thumbnails/71.jpg)
Thanks.