Introduction

● Since more and more people are shifting from desktop to mobile, the significance of mobile website is at an all time high.

● More than 40% of your website traffic is coming from smartphones forming a major chunk of your business.

● Mobile SEO has been and will always be important as far as creating a mobile website is concerned.

● Mobile friendly website is very important for the survival of the business.

Identification of Mobile User Needs

● The kind of expectation your visitors will have from your desktop website and mobile website is totally different from each other.

● You can use Google Webmaster Tools to get the search queries and work on it. ● The keywords and the intent of the visitors is very important for designing a

website exactly matching their preference.

Create A Responsive Design

● While creating your mobile website, you should take into account that the website is having a responsive design.

● It should run on any device irrespective of its shape and size. ● Your visitors should locate your website from both desktop and smartphones. ● The navigation of your website should be such that it facilitates your visitors

in the easy and smooth navigation.

Integrate Functions According To Devices

● The users who will be visiting your website will be using different devices with different operating system be it Windows, Android or IOS.

● You should check and identify the various devices used and adjust the functionalities according to the device.

● Test your website for various version of browsers and mobile operating system before launching it.

Keep A Good Site Speed

● The one thing which might help you to win or lose your customers is the speed of your mobile website.

● You will lose them to your competitors if you will not have a fast mobile website.

● Track the speed of your website through various speed checking tools to give the best speed to your visitors.

Use Optimized Images

● Images does attract more customers to your website but it can slow down your website as well.

● Optimized images should be used with proper alt text and optimized image size to enable your website to load at an amazing speed.

Keep Simple & Easy Navigation

● The navigation of your website should be such that it facilitates your visitors in surfing throughout your website.

● Keeping the navigation simple and easy will help in reducing the bounce rate of your website.

● Use text navigation and breadcrumbs for better conversion rate. The easier your navigation will be, better it will be for user experience.

Mobile Apps Indexing Allowed

● Allow your visitors to directly visit your app from Google search results by adding the support of deep links and enabling mobile apps indexing.

● This will be a great help to you if you are having a business app. ● Deep link support will allow Google to index the content of your app giving it

higher rank.

Rely On Rich Snippets For Apps

● Your users will get a detailed review about the app through snippets to take quicker decisions regarding its installation.

● Rich snippets and schema data will help the search engines to understand the content of your app.

● App having more social popularity and accurate Metadata will get a higher rank by the search engines.

● High rank lead to higher traffic and ultimately higher profits.

Addition Of A Mobile Sitemap

● To facilitate the search engines to crawl your mobile website easily, add mobile sitemap to your website.

● Adding a mobile sitemap will make it easier for the web crawlers to crawl your website and index all your mobile website’s pages.

● This is extremely important for gaining higher rank and more traffic for your website.

Maximum Social Media Sharing

● Any SEO activity is incomplete without social media. ● Allow your visitors to share the content of your website on social media. ● Add social sharing buttons on your websites to help your visitors in social

sharing.

● Smartinfosys.net is a leading website development and corporate branding

company that has been on the scene since 2001.

● Our tagline "Empowering People and Business" well expresses our mission of

providing highly functional & affordable websites & PHP based web

applications to empower personal and business processes.

● No matter what stage of development your business, we've been there!

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