10AWESOMELY PROVOCATIVE STATS TO INCLUDE IN YOUR AGENCY’S PITCH DECK.

57/78%

THE MORE POSTS PER DAY, THE LESS ENGAGEMENT – WHEN A BRAND POSTS TWICE A DAY, THOSE POSTS ONLY RECEIVE 57% OF THE LIKES AND 78% OF THE COMMENTS PER POST.- TRACK SOCIALhttp://tracksocial.com/blog/2012/06/optimizing-facebook-engagement-part-2-how-frequently-to-post/

119%

THE CLICK-THROUGH RATE ON TRIGGERED MESSAGES IS 119% HIGHER THAN “BUSINESS AS USUAL MESSAGES.

- EPSILON & DMAhttp://www.epsilon.com/download/q1-2012-north-america-email-trend-results-open-rates-improve-over-previous-quarter-and-prev

80%EMAIL OPENS ON SMARTPHONES AND TABLETS HAVE INCREASED 80% OVER THE LAST SIX MONTHS.

- LITMUShttp://litmus.com/blog/email-client-market-share-stats-infographic-june-2012

0.5%IN ANY GIVEN WEEK, LESS THAN 0.5% OF FACEBOOK FANS ENGAGE WITH THE BRAND THEY ARE FANS OF.

- MARKETING SCIENCEhttp://marketingscience.info/assets/documents/275/Facebook_fans_A_fan_for_life.pdf

61%61% OF EMAILS RECEIVED AT PROFESSIONAL EMAIL ACCOUNTS ARE NON-ESSENTIAL.

- MIMECASThttp://www.mimecast.com/About-us/Press-releases/Dates/2012/6/Only-one-in-three-emails-received-is-essential-for-work/

20%20% OF FACEBOOK USERS HAVE PURCHASED SOMETHING BECAUSE OF ADS OR COMMENTS THEY SAW THERE.

- Ipsoshttp://ipsos-na.com/news-polls/

3 BILYOUTUBE USERS WATCH MORE THAN 3 BILLION HOURS OF VIDEO PER MONTH.

- YOUTUBEhttp://youtube-global.blogspot.com/2012/05/its-youtubes-7th-birthday-and-youve.html

91%91% OF ONLINE ADULTS USE SOCIAL MEDIA REGULARLY.

- EXPERIANhttp://www.experian.com/simmons-research/register-2012-digital-marketer.html

38%38% OF PEOPLE HAVE RECOMMENDED A BRAND THEY “LIKE” OR FOLLOW ON A SOCIAL NETWORK.

- IPSOShttp://ipsos-na.com/news-polls/pressrelease.aspx?id=5645

45%45% OF US BUSINESSES ARE CONDUCTING SOME FORM OF MOBILE MARKETING, WITH MOBILE WEBSITES (70%), MOBILE APPLICATIONS (55%), AND QR CODES (49%) THE MOST COMMON TACTICS. - STRONGMAILhttp://www.strongmail.com/pdf/SM_MobileSurvey2012

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