10+апреля+фокус сессия+джон+диллон+akamai

LEADER’S VIEW OF THE eCOMMERCE MARKET ENVIRONMENT,THREATS AND BUSINESS FUTURE

John Dillon VP, Chief Marketing Officer - EMEA

©2014 AKAMAI | FASTER FORWARDTM

Agenda

Akamai and the evolution of the Web

Internet & eCommerce outlook in Russia

The opportunity and challenges

Best practices for managing situational performance online


• Delivering around 30% of

global Web traffic

• 2 trillion interactions daily

• Protecting sites against

200 Gbps+ attacks

• Enabling >$250 billion in

annual eCommerce

• A single network hop from

90% of Internet users


Evolution of the Web


Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.


Today’s Shopper Is Empowered and Connected


Russia – Internet and e-Commerce Outlook

Internet users & mobile traffic growth projections

Source: Emarketer/ Statista 2014 Source: J’son & Partners, Mobile Internet Market Review, 2013

2011 2012 2013 2014 2015 20160

10

20

30

40

50

60

70

80

90

100

Internet Users (M)

2011 2012 2013 2014 2015 20160

500

1000

1500

2000

2500

3000

3500

Mobile Data Traffic (PB)

62.4% of population by 2016 Over 50% CAGR


Russia – Internet and e-Commerce Outlook

Online Shoppers and forecast e-Commerce market.

Source: Emarketer/ Statista 2014 Source: J’son & Partners, Mobile Internet Market Review, 2013

Italy

Russia

Poland

Franc

e

Ger

man

yUK

0

10

20

30

40

50

60

70

80

90

Online Shoppers(as a % of Internet users)

2011 2012 2013 2014 2015 20160

5

10

15

20

25

30

Russia E-Commerce Market (€Bn)

Over 25% CAGR


Business Opportunities

Retail traffic growth online

Big shopping events

Mobile traffic to retail sites

Opportunity to engage shoppers across multiple channels


But Challenges Persist….

Online traffic growthMitigate security risks

Critical big eventsScale seamlessly

Increased Mobile TrafficMake mobile fast

Omni channel consumersSituational performance


Wide variety of needs and content …

The Web Is Now…

SITUATIONAL

… delivered online to any device or location.


Delivering Fast, High Quality Experiences is Challenging

Device Types

x

Browsers Connectivity

x

Content Origins

x

Yours

3rd Parties


Best Practices

1. Measure

2. Optimize

3. Secure


Best Practices for Optimizing Web Experiences

1. Measure customer experiences• Monitor performance of real users.

• Focus on your customer situations.


Are My Most Important Users Having a Good Experience?

iPhone Users

Android Users

Android devices loaded 30% slower…

… and they had 2x as many requests

Android iPhone

166,811

140,000

120,000

80,000

60,000

40,000

20,000

0

100,000

Co

un

t

Tim

e (

in m

s)





2. Optimize performance• Position content closer to end-users.

• Reduce network latency, number of requests, page size.

• Accelerate rendering.


Optimize Performance Across Situations

Customer Infrastructure Internet Backbone Local ISP/Mobile

Network Operator

Caching

IP/RoutingPre-fetch

FEO

Compression

TCP/Transport

HTTP/Protocol



Data from Real Users

65k data points over 7 days

Optimised No Optimisation





16%33%

2.1xless audience

>8 seconds with Aqua Ion






49%

26%

1.9xmore audience

under 4 seconds with

Aqua Ion






2. Optimize performance• Position content closer to end-users.

• Reduce network latency, number of requests, page size.

• Accelerate rendering.

3. Secure online presence• Protect customer data and ensure availability.


Cyber Criminals Seize Opportunity

Atta

cks

pe

r p

ag

e v

iew

11/1/2013 11/8/2013 11/15/2013 11/22/2013 11/29/2013

2.5x


Best Practices

1. Measure

2. Optimize

3. Secure



Please visit the Akamai Booth

#19

Live Web Performance Tests

Learn about Real User Monitoring

Apple iPadCompetition

Thank you

10+апреля+фокус сессия+джон+диллон+akamai

Technology

akamai booth

personalized web experiences

mobile devices

data collection

customer data

mobile data traffic

data points

web internet ecommerce