Bachelor of Science (Honours) in Management Ref. No: 452688

Bachelor of Arts (Honours) in Marketing Ref. No: 452687

University of Stirling 1-Year Top-up Degree Programmes

Programme HighlightsOutstanding University Reputation

•4thinUK(TheTimesHigherEducation150Under50,2016)

•384thintheWorld(QSWorldUniversityRanking2015/16)

Quality Teaching

•Byfacultystaff of Universityof Stirling(awarded5stars

inteachingbyQSin2015)andLIFElecturers

University Campus Environment

•StudyanUKdegreeattheLingnanUniversitycampus

About LIFEEstablished in July 2001, Lingnan Instituteof Fur ther

Education (LIFE) of fers a variety of self- f inanced

programmes that range fromDiplomaYi Jin,Diploma,

HigherDiploma,ProfessionalDiploma, tocollaborative

Bachelor’sprogrammeswithoverseasuniversities.Asa

unitof continuingeducationwithinLingnanUniversity,LIFE

iscommitted toprovidingqualityeducation tocater to

differentneeds,aspirationsandabilitiesof learners;andto

spearheadingandcoordinatingdevelopment in theareas

of continuingandlifelongeducationforLingnanUniversity.

About

University of StirlingUniversityof Stirlingwas foundedbyRoyalCharter in

1967 inScotlandwithamissionof being“aUniversityof

distinctionthatisambitious,accessibleandself-reliant,and

whosepurposeistodevelopthesequalitiesinourstudents,

staff and thecommunitiesweserve.” It ranked384th in

QSWorldUniversityRankingsand47th in theComplete

UniversityGuidein2015/16.

It isoneof theUK’s leading researchuniversities in the

fieldsof healthandwellbeing,theenvironmentandpeople,

cultureandsociety,enterpriseandtheeconomy,andsport.

In learningand teaching, itaimsatdeliverhighquality

programmesthatproduceintellectuallyablegraduateswho

arehighlysoughtafterbyemployers.

at the Lingnan University Campus with a Prestige University in the World Study

TeachingCommencement • September/Octobereveryyear

TeachingandLearningActivity

• CoursesaredesignedandcoordinatedbytheUniversityof Stirling.• Web-basedlearningplatformandmaterialsareprovidedbyUniversityof Stirling.

• TeachingactivitiesincludeFacetoFaceteachinginHongKongbyTeachingFacultyof theUniversityof Stirlingtoco-teachonemoduleineachsemesterandlecturesconductedbylocallecturersof LIFE.

• Normallythereare12to15face-to-facecontacthoursperweek.

Mediumof Instruction • Class,assessmentsandcoursematerialsareinEnglish.

Assessment • Assessmentsaredesignedtomeasurelearningoutcomeseffectively,whichincludesindividualassignment,groupproject,businessreport,presentationandexamination.

Learning SupportConsultationService • Academicsupportisprovidedthroughconsultationmeetingswith

locallecturersandacademicadvisingbyprogrammeleader.

Pre-sessionalWorkshop

• Optionalpre-sessionalworkshopsareprovidedtopreparestudentsforundergraduate-levelstudiesinEnglish.

• WorkshoptopicsincludeMemorizationskillsforlearning,Discussionskillsforgroupproject,Presentationskills,AcademicJournalsearchandreading,Writingargument,Writingexecutivesummaryandalotmore.

SupportandServices Studentsmayaccessthefollowingteachingandlearningfacilitiesandservices:• Computer,multi-mediaandlearningcommonfacilitiesattheLingnanUniversity

• LingnanUniversityLibraryatTuenMunCampus• E-libraryof theUniversityof Stirling• Universityof Stirlingonlinelearningplatform• Careerandcounselingsupport

Facilities and ServicesTeachingVenue • ClassesaredeliveredattheLingnanUniversityMainCampusclose

totheSiuHongStationof MTRWestRailLine.

SportsFacilities • StudentsmayaccesstoLingnanUniversitySportsComplexandSwimmingPool.

StudentMedicalandDentalScheme

• Full-timestudentscanenjoymedicalanddentalbenefits.

Excellent Teaching and Learning Support, Facilities and Services

Why Study Management?Managementequipsyouwith twothings:aboardunderstandingof business

todayandthepracticalmanagementskillswithwhichtobecomeaneffective

manager.You’llgainanunderstandingof theinternalfunctionsandstructures

of organizationsaswellasthecontextswithinwhichbusinessoperates.You’ll

develop theanalyticalskillsneededboth tosolvea rangeof management

problemsandtocompetentlyuseanumberof managementsoftwarepackages.

Youwillalsodevelopyour individualskillsof critical thinking, teamworkand

leadership;becompetent inanalysingdataandhave thecommunication

skillsvital fortranslatinggoodideasintoaction.Youwillbechallengedtofind

improvedwaysof doingthings.

Why Choose Stirling?StirlingManagementSchooliscommittedtoaresearch-ledapproachinallof its

activities.Thiswasrecognisedinthe2014ResearchExcellenceFramework(REF),

with64%of ourresearchoutputsclassifiedasworld-leadingandinternationally

excellent.Wewereranked14thintheUKintermsof researchimpact.

Programme StructureTheentireprogrammeconsistsof 9modulesandadissertationtobecompleted

in12months.Onemoduleineachsemesterisco-taughtbyFacultystaff of the

Universityof Stirlingface-to-faceinHongKong.

Semester Subject 1 Subject 2 Subject 3 Subject 4

1Leadership&Management

HRMTechniques

Branding&Communication

UnderstandingSupplyChains

2ProfessionalDevelopmentandPractice

ResponsibleBusiness

ManagingChange

Dissertation

3Strategic

ManagementDissertation

ProjectManagement

*Theaboveareindicativeunitsonofferandprovidedasaguideonly.

*This isanexemptedcoursegovernedby theNon-localHigherandProfessionalEducation (Regulation)

Ordinance,Governmentof HongKongSpecialAdministrativeRegion(ReferenceNo:452688).Itisamatterof

discretionforindividualemployerstorecogniseanyqualificationtowhichthiscoursemaylead.

Bachelor of Science (Honours) in Management

Man

agem

ent

Mat

ters

!

Preparation for WorkDuring thedegree, students par ticipate in apersonal andprofessional

developmentmodulewitha focusondevelopingkeyskills thatemployersare

looking for,aswellashelpingstudentsprepare for,andmake theeffective

transition into theworkplace.Studentsare taughtusingavarietyof methods

suchas lectures,seminarsand interactive lecture/groupdiscussionsessions.

Theyareactivelyencouraged to improve theircommunicationskills through

discussingcasestudiesinsmallgroupsduringseminars.

The Course Thiscoursehelpsyoutodevelopskillsessentialforacareerinmodernbusiness

andmanagement.

Successfulmanagementdependsonunderstanding thecompletebusiness

system and the interactions of customers, suppliers and resources.

Managementdevelops theskillsand theanalyticalapproach in relation to

businesssystemsinarangeof environmentsincluding:industrial,commercial,

serviceandpublicsector.

Studentswillgainanunderstandingof the internal functionsandstructuresof

organisationsaswellasthecontextswithinwhichbusinessoperates.

Oneof theskillsdeveloped is theability toassessproject risk (financial,

technicalandcommercial),takeanoverallsystemsviewandtomakedecisions

thatoptimisedesiredobjectives.

Managementstudentsalsoneed tobeable tocommunicatewell.Business

developmentplansneedtobesupportedbyengagingpresentationstoselltheir

ideas.

Studentswilldevelopawide rangeof skills:makingpresentations, report

writing,workinginteamsandfamiliaritywithmoderninformationtechnology.

Make a difference in M

anagement

Why Study Marketing?Everybusinesshasendusers–orcustomers–andeverysuccessfulbusiness

correctlyidentifiesitscustomerandstrivestodeliverwhattheywant,inorderto

keepthem.

Marketing isat thecentreof whatbusinessesdo. Ithelpsorganizationswork

outhowtheycan identifyandsatisfycustomerneedsusingstrategicthinking,

businessacumenandcarefullydesignedcommunications.

Why Choose Stirling?TheMarketingdegree ishighlyrated. TheUniversityof StirlingManagement

School’sMarketingDivision ranksamong the top in thecountry. Weare

positioned2ndinScotlandandamongthetop20intheUK.Theseresultsare

publishedbytheCompleteUniversityGuide2016.

OurMarketingStaff are regularlynominated forRATEawards (Recognising

Achievement inTeachingExcellence)andhavewoninanumberof categories

over the last few years; including excellence in teaching in theStirling

ManagementSchool.

Pric

e, p

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lace

Programme StructureTheentireprogrammeconsistsof 8modulesandadissertationtobecompleted

in12months.Onemoduleineachsemesterisco-taughtbyFacultystaff of the

Universityof Stirlingface-to-faceinHongKong.

Semester Subject 1 Subject 2 Subject 3 Subject 4

1UnderstandingConsumers

UnderstandingSupplyChains

DigitalandExperientialMarketing

Branding&Communication

2ProfessionalDevelopmentandPractice

MarketingandRetailConsultancyProject

Dissertation

3Strategic

ManagementDissertation

ProjectManagement

*Theaboveareindicativeunitsonofferandprovidedasaguideonly.

*This isanexemptedcoursegovernedby theNon-localHigherandProfessionalEducation (Regulation)

Ordinance,Governmentof HongKongSpecialAdministrativeRegion(ReferenceNo:452687).Itisamatterof

discretionforindividualemployerstorecogniseanyqualificationtowhichthiscoursemaylead.

Bachelor of Art (Honours) in Marketing

Preparation for WorkYouwill learn froma variety of methods suchas lectures, seminarsand

interactive lecture/groupdiscussionsessionswhereyouareencouraged to

activelyparticipate, forexamplethroughdiscussingcasestudiesandproblem

solvinginsmallgroups.

During thedegree, students par ticipate in apersonal andprofessional

developmentmodulewitha focusondevelopingkeyskills thatemployersare

looking for,aswellashelpingstudentsprepare for,andmake theeffective

transitionintotheworkplace.

The Course AsyouprogressthroughyourMarketingdegree,youwillhavetheopportunityto

developthefollowingpracticalskillsandattributesthataremuchsoughtafterby

prospectiveemployers:

Communication–thevariousessays,reports,examinationsandpresentations

required throughoutyourstudieswilldevelopyourability tocommunicate

effectivelyinabusinesssetting.

Team Work–workinginagroupisanessentialpartof yourMarketingdegree,

bothduringbusinesssimulationactivities, aswell asgroupdebatesand

undertaking ‘live’ researchprojects for localbusinesses.Thisalsobuildson

successfulnegotiationandinfluencingskills.

Research and analysis–theseskillsdevelopasyouprogressthrougheach

semesterof yourcourse,culminatingisasignificantpieceof researchforyour

Honoursdissertation.Bythetimeyougraduateyou’llbeabletowritemarketing

researchproposalsforbothcommercialandacademicpurposes.

Business/commercial awareness–throughcasestudyanalysis,guestlectures

and liveprojectswith localemployers,youwilldevelopandunderstanding

of what isgoingon in thebusinesssectorand thewiderenvironment that

organizationsoperatewithin.Assignmentsaredesignedtoenableyoutodrawon

yourpersonalexperiencesandapplyyourlearningdirectlytothebusinessworld.

Time management –youwill learnhowtomanageyourtimemoreeffectively

throughyouractiveinvolvementingroupprojectsaswellasbysuccessfullyjuggling

yourweeklyworkloadinordertomeetyour(sometimesconflicting)deadlinesfor

courseworkalongwithotherUniversityandextracurriculumcommitments.

Self-confidence–participatingineveryaspectof yourdegreewillhelpbuild

yourconfidence,bothpersonallyandprofessionally.

Helping you pick the right m

essage

Minimum Admission RequirementsInordertobeeligibleforadmissiontotheprogrammes,studentshavetobegraduatesof:

• HigherDiplomainrelevantdisciplines,or

• AssociateDegreeinrelevantdisciplines,or

• EquivalentqualificationstaughtbyEnglish.

Applicationswillbeselectedon thebasisof academicmerits.Shortlistedcandidatesmaybe

requiredtoattendaninterview.

Requirement for English Proficiency• Successfulcompletionof aHigherDiploma,AssociateDegreeoranequivalentqualification,

wherethelanguageof instructionwasEnglish,or

• AchievedanAcademicIELTSof 6.0withnobandscorebelow5.5,or

• Equivalentqualifications.

Fee & Financial AssistanceApplicationfee: HK$200(non-refundable)

TuitionFee: HK$99,600payablein3installments

FinancialAssistance:ExtendedNon-means-TestedLoanScheme

Application1. CompletedapplicationformshouldbesubmittedtoLIFEinpersonorbymailtogetherwiththe

followingdocuments.Bringalongtheoriginaldocumentsforverificationif submitinperson:

• 1setof copiesof academictranscriptsandcertificates;

• 1copyof HKIDcard;and

• Non-refundableapplicationfeeof HK$200(Byacrossedchequepayable to“Lingnan

University”orbyOctopuscard)

2. OnlineApplication:http://cc.ln.edu.hk/heiadmission

Studyplacesare limited.Applicantsareadvised tosubmitapplicationsasearlyaspossible.

Qualifiedapplicantsareacceptedonafirst-come,first-servedbasis.

Enquiries and Application Division of Higher Education and International Programmes (HEI)

Lingnan Institute of Further Education

NAB323B,NewAcademicBlock,LingnanUniversityTel: 26168210/26167237Website: life.ln.edu.hk/stirlingEmail: hei@LN.edu.hk

The informationcontained in thisProspectus iscorrectat the timeof press. TheUniversityof StirlingandLIFEreservetherighttomakealterationof thecontentsof thisProspectusandreservetherighttooffer theprogramme(s)withoutpriornotice.PleaserefertotheLIFEwebsitewww.LN.edu.hk/lifeforthelatestinformation.

Theseareexemptedcoursesgovernedby theNon-localHigherandProfessionalEducation (Regulation)Ordinance,Governmentof HKSAR(Ref no:452688andRef no:452687).Itisamatterof discretionforindividualemployerstorecognizeanyqualificationtowhichthiscoursemaylead.