acumen sports franchise
TRANSCRIPT
Introducing
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ácumen sportswww.AcumenSports.com
At ácumen weBUILD MENTAL
TOUGHNESS & Help
CREATE WINNERS!
A High-Performance Training Center focused on visual,
physical & mental training
Integrated training & coaching approach involving senses, emotions, mind and body
What is ácumen?
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16% of people over the age of 15 years
participate in organized sports
US data4
High Performance Athlete• Have the “right”
Body type• Be good at the
sport– Good coach– Practice– Dedication
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High Performance Requires MORE
• Clear personal goals• Control over
emotions• Super
developed cognitive abilities
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The ácumen High Performance training
method supports athletes & coaches by providing them with the MISSING
LINK required to be winners!
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Coaching is mostly focused on getting good at the SKILLS
required in the sport
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Coaching alone is not sufficient to make a high performance athlete…more is
required10
At ácumen Sports weBUILD MENTAL
TOUGHNESS & Help
CREATE WINNERS!
The science behind ácumen Sports
Excellence“We are what we repeatedly do. Excellence then, is not an act, but a habit.”
—Aristotle
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“Ten thousand hours of practice is required to achieve the level of mastery associated with being a world class-expert-in anything”
– Daniel Levintin, Neurologist
“Everything having to do with HUMAN TRAINING has to
be reexamined in light of neuroplasticity”
—Psychiatrist, Author, Best-Seller, “The Brain that Changes itself”
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Science of NeuroplasticityThe brain has the ability to
restructure itself after training or practice
Neurons: The hundreds of billions of brain cells that process information. One neuron is connected to as many as 10,000 neurons through shared events and experiences. 18
Senses
The information source from the world outside
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Primary focus on VISUAL Sense since 80% of the
information to the brain comes from the eyes
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Reaction timePeriphery visionEye MovementSpatial relationship
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From the senses, information needs to get to the brain
in a fast and efficient manner
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Systems in the Brain
Efficient and Connected
Sensory-Motor
Visual
Social-Emotional
Auditory
Attention-Focus
The brain requires high QUALITY and
QUANTITY of information from
the senses in order to make
EFFECTIVE decisions quickly
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Make communication faster & more efficient Eyes
Brain
Body
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More information
Faster decisions
Quicker reaction
Physical & Cognitive skills
Mental Skills
Visual Skills Emotional Skills
Mental Toughness
The ácumen Sports Method
Training philosophyTOUGH MIND makes efficient and effective
decisionsStrengthen the SENSES
Fortify COGNITIVE Foundation
Control over EMOTIONS
Treat BODY with respect
Self DISCIPLINE
Develop Good HABITS
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THE BUSINESS
Mr. Fernando Fossati, Founder
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Professional Rugby player who has been
perfecting the business since 2007
ácumen Center
1.Facility
2. Target Customer
3. Programs
4. Employees
5. Financial
6. Franchise Benefits
7. Key drivers & Success factors
39
ácumen Center
1.Facility
2. Target Customer
3. Programs
4. Employees5. Financial
6. Franchise Benefits
7. Key drivers & Success
factors
40
ácumen Sports Facility• 250-300 sq. meter. facility
• Convenient for customers-could be near a sports club
• Multiple rooms for conducting different programs
• Open 6-7 days/week [10-12 hours per day]
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ácumen Center
1.Facility
2. Target Customer
3. Programs
4. Employees
5. Materials
6. Financial
7. Franchise Benefits
8. Key drivers & Success factors
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• Elite athletes• Athletes with the pure desire to be good
at the sport• Emerging Players (school)• Anyone with the desire to WIN or to Excel• Fitness buffs• Clubs and teams• Business teams
ácumen customers
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• A concentrated marketing and sales activity is required to educate and sell to potential customers
• Outbound sales effort to schools, clubs, teams and businesses is required
ácumen customers
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ácumen Center
1.Facility
2. Target Customer
3. Programs
4. Employees
5. Financial
6. Franchise Benefits
7. Key drivers & Success factors
45
Services Offered High Performance Training
(one-on-one & Group)
Sports Academy Super Camp
Mind-Body-Emotion Activities (Sports yoga etc.)
Custom training
Business Training 46
ácumen Sports TRAINING REGIMEN
Comprehensive evaluation
Establish clear goals
Begin training
regiment
ácumen Performance
Tracker
The ácumen method
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Assessment
Comprehensive evaluation
Training regiment
1 on 1 for ‘professionals’
orGroup training
ácumen method
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Physical/Cognitive training
1 hour per week with
coach
1 hour Interactive
Zone
Mentality Training
1 hour individually with coach
1 hour interactive
zone
Self-monitored training
30 minutes daily
Lumosity app.
ácumen Performance
Tracker
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ácumen Center
1.Facility
2. Target Customer
3. Programs
4. Employees
5. Financial
6. Franchise Benefits
7. Key drivers & Success factors
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ácumen Sports Center Manager
Coach Coach Coach Coach
Customer Service
Customer Service
Sales Digital Marketing
ácumen Sports Team
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Team• 1 General Manager• 2. Customer Service/Front desk• 1 Sales• 1 Digital Marketing Specialist• 4 caches
ácumen coaches: background in physical education/sports psychology is the most helpful. ácumen Sports comprehensive training will teach how to implement the training programs
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ácumen Center
1.Facility
2. Target Customer
3. Programs
4. Employees
5. Financial
6. Franchise Benefits
7. Key drivers & Success factors
57
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Does not include cost to acquire franchise, launch marketing funds, travel any estimate for working capital
Item Indicative Development Cost(Based on 237 m2 recently opened Center in SEA)
SMART Technology Portal $6,000
Facility(Lease approval, Design, build-out, signage)
$61,000
Equipment & Supplies(Interactive zone, Mentality room, Connect & Relax room, Physical & Cognitive room)
$99,000
Total Indicative Development Cost of One Center
$166,000
Revenue Sources① Evaluation (Suggested $100-$300)
② Recommended training is for a minimum of 1 year. Monthly payments (Suggested monthly $250-$500). Individual training can be much higher
③ Sports Academy (Suggested $100-$150)
④ Mind-Body-Emotion classes (As per market norm)
⑤ Corporate teams
Target number of athletes per month:100-150
Suggested prices above are based on current pricing in other countries. Costs, especially labor rates in a country greatly impact the price being charged to the customer 59
Major Operating CostsItem Estimated Range
Cost of Goods 7%-10% of sales
Labor (Salaries and related costs) 30%-37%
Occupancy cost (Rent and related costs) 10%-12%
Marketing 9% of sales required local
Fees Paid (%) Royalty 9%Marketing 1%
SMART Technology Fee $450/month
Other Expenses 10%
Earnings before interest, taxes, depreciation and amortization
12%-25%
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ácumen Center
1.Facility
2. Target Customer
3. Programs
4. Employees
5. Financial
6. Franchise Benefits
7. Key drivers & Success factors
61
Business Benefits① Proven, tested training programs② Large market of athletes aspiring to be the
very best③ Group training = higher margins④ Athletes stay a minimum of 1 year⑤ Easy to recruit and train staff⑥ Many opportunities for repeat and referral
customers⑦ Simple, 6-7-day/week business
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Franchise Benefits① Superb 10-day comprehensive
training② Results oriented marketing focused
on driving customers③ Amazing SMART Technology Portal
(See next slide for more)④ World-class support focused on your
success
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POS System
Local Website
Library of Manuals & Documents
Communication Forums
Customer Relationship
Management
Marketing
Reports and Key metrics
Accounting
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ácumen Center
1.Facility
2. Target Customer
3. Programs
4. Employees
5. Financial
6. Franchise Benefits
7. Key drivers & Success factors
65
What it takes to succeed
Success focus #1
Build Community
Adhere to Code of Conduct
Honor 100% Customer Guarantee
Positive and timely communications and
interactions with customers
Success focus #2
Grow the business(100% Focus on sales)
Entire team is aware and focused on
increasing customers
Implement comprehensive Sales & marketing System
Build loyalty to retain customers
Success focus #3
No compromise on Quality
Hire the best and invest in their improvement
Ensure programs implemented
without compromise
Success focus #4
Successful business
Follow the system
Do things timely
Meet or exceed System
Standards
Success focus #5
Learn & Grow
Participate & Contribute to
system
Be Open to learn & grow
Be open to coaching & mentoring
Questions on the business?
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Global Approach
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1. Single Center
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2. ácumen MOBILE
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ácumen MOBILE General
Manager
Coach Coach
Sales
ácumen MOBILE Team
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Team• 1 General Manager• 1 Sales• 2 coaches
ácumen coaches: background in physical education/sports psychology is the most helpful. ácumen Sports comprehensive training will teach how to implement the training programs
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Does not include , launch marketing funds, travel any estimate for working capital
Item Indicative Development Cost
Franchise Fee $25,000
Initial Training Fee $7,000
SMART Technology Portal $5,000
TOTAL PAID UP FRONT TO US $37,000
Equipment, Software & Supplies $23,000
Total Development Cost of MOBILE Franchise
$60,000
Pricing Philosophy
ácumen Mobile offers a premium training service with the convenience of being “on-
Site”. Much of the training is also custom in nature.
All pricing is set locally based on local costs using our comprehensive pricing model
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Major Operating CostsItem
Labor (Salaries and related costs)
Marketing: 9% of sales (all local)
Royalty Fees: 15% of sales
SMART Technology Fee $300/Mo.
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Understanding Franchising
Franchisor Franchisee
Reward of owning business
Commitment to follow system
Labor
Capital
Expansion through franchisees
Training & Support
Systems & Processes
Approach to market
Qualifying for the ácumen Franchise Financial qualification Alignment of goals & objectives Experience & skills Vision alignment Roles & responsibilities Communication,
responsiveness Presentation skills Personal chemistry Commitment to follow our
system
Key values & guiding principles WIN4 philosophy of doing
business Mutual respect and practical
guidance to build a successful business
Healthy environment for communication, participation and recognition
Support consisting of coaching & mentoring based on world-class standards
Expectations of franchisee Operate the business following
the ácumen system Maximize sales & profits Participate and contribute
positively and enthusiastically to the system
Customers are valued and 100% satisfaction guarantee honored
Hire the right people and create a productive and learning environment for them
Live by our Code of Conduct
Next Steps(within 15-30 days)
Complete Confidential Profile Receive and sign
Key term Sheet We shall prepare
agreements Sign Agreements
Initial Training
Thank you for your interest in theácumen Sports Franchise
We look forward to moving forward
For continued discussions to be part of ‘ácumen Sports’
Mr. Harish BablaManaging Director
Global Franchise Masters Private Limited
E-Mail: [email protected]: 65-8304-0854Skype: HarishHBabla