1 welcome dps owner rewards program review july 1, 2005
TRANSCRIPT
![Page 1: 1 Welcome DPS Owner Rewards Program Review July 1, 2005](https://reader036.vdocuments.us/reader036/viewer/2022062304/56649e9d5503460f94b9ebd6/html5/thumbnails/1.jpg)
1
Welcome
DPS Owner Rewards
Program Review
July 1, 2005
![Page 2: 1 Welcome DPS Owner Rewards Program Review July 1, 2005](https://reader036.vdocuments.us/reader036/viewer/2022062304/56649e9d5503460f94b9ebd6/html5/thumbnails/2.jpg)
2
Today we will review:
1. DPS Owner Rewards Program Materials
2. Brief demo of NEW DPS Order Entry Web
Portal
3. Dealer MCP.com Portal
![Page 3: 1 Welcome DPS Owner Rewards Program Review July 1, 2005](https://reader036.vdocuments.us/reader036/viewer/2022062304/56649e9d5503460f94b9ebd6/html5/thumbnails/3.jpg)
3
Objectives:
1. Working knowledge of the Owner Rewards
program
2. Order entry procedures and timelines
![Page 4: 1 Welcome DPS Owner Rewards Program Review July 1, 2005](https://reader036.vdocuments.us/reader036/viewer/2022062304/56649e9d5503460f94b9ebd6/html5/thumbnails/4.jpg)
4
DPS Owner Rewards
Components
•Promotional Kit
•Welcome Kit
•MyCarPoints.com – Consumer Portal
•MyCarPoints.com – Dealer Portal
![Page 5: 1 Welcome DPS Owner Rewards Program Review July 1, 2005](https://reader036.vdocuments.us/reader036/viewer/2022062304/56649e9d5503460f94b9ebd6/html5/thumbnails/5.jpg)
6
Thank you letter, if VOC is unsuccessful
![Page 6: 1 Welcome DPS Owner Rewards Program Review July 1, 2005](https://reader036.vdocuments.us/reader036/viewer/2022062304/56649e9d5503460f94b9ebd6/html5/thumbnails/6.jpg)
7
REWARDS PROGRAM
•Benefits brochure (1,500)
•Addendum sticker (1,500)
•Member Sticker (1,500)
•Promo Banner (2) & P.O.P.’s (12)
Promotional Kit
•Next Service Due Static Cling (1,500)
•Post Card Announcement (qty’s vary)
Initial start-up cost is covered in the $3,000 owner rewards set-up fee.
There is a price schedule for re-orders.
![Page 7: 1 Welcome DPS Owner Rewards Program Review July 1, 2005](https://reader036.vdocuments.us/reader036/viewer/2022062304/56649e9d5503460f94b9ebd6/html5/thumbnails/7.jpg)
8
Owner Rewards
1. Every qualified buyer receives a Welcome Kit & Member Card with 2 key tags, describing the program’s features, advantages & benefits
2. The Kit instructs them to activate their benefits on-line
3. New purchase customers are contacted via VOC Sales call
4. If no contact made – Welcome Letter sent with activation instructions
5. Service customers are contacted via VOC Service (if Retention II) and Owner Rewards/MCP benefit is reinforced on that call
Welcome Kit
You have pricing (1.5, 2.5, & 5). Larger quantities are available
![Page 8: 1 Welcome DPS Owner Rewards Program Review July 1, 2005](https://reader036.vdocuments.us/reader036/viewer/2022062304/56649e9d5503460f94b9ebd6/html5/thumbnails/8.jpg)
9
REWARDS PROGRAM
1. Data is extracted daily and transactions validated
2. Their reward points are credited and accessible on-line via Mycarpoints.com
3. Card and keytags keep your name & program benefits prominent
How are points accrued?
![Page 9: 1 Welcome DPS Owner Rewards Program Review July 1, 2005](https://reader036.vdocuments.us/reader036/viewer/2022062304/56649e9d5503460f94b9ebd6/html5/thumbnails/9.jpg)
10
REWARDS PROGRAM
1. Customer initiates or completes a transaction
2. Dealer personnel can access the customer’s account through the dealer management portal
3. Points can be either added, or relieved
4. Redeemed points are “on-hold” until the transaction is validated through our extraction process
How are points redeemed?
![Page 10: 1 Welcome DPS Owner Rewards Program Review July 1, 2005](https://reader036.vdocuments.us/reader036/viewer/2022062304/56649e9d5503460f94b9ebd6/html5/thumbnails/10.jpg)
11
REWARDS PROGRAM
How the customer sees it
All relevant & timely communications are generated utilizing the customer’s “channel-of-choice” & contain point balances
Loyalty program status is displayed on all communications
![Page 11: 1 Welcome DPS Owner Rewards Program Review July 1, 2005](https://reader036.vdocuments.us/reader036/viewer/2022062304/56649e9d5503460f94b9ebd6/html5/thumbnails/11.jpg)
12
On-line activation
•Relevant actionable data is collected
•Channel of choice identified
•Complete consumer resource
•Rewards balance available
RETENTION & REWARDS
Consumer
Dealer
![Page 12: 1 Welcome DPS Owner Rewards Program Review July 1, 2005](https://reader036.vdocuments.us/reader036/viewer/2022062304/56649e9d5503460f94b9ebd6/html5/thumbnails/12.jpg)
13
Available Sales Collateral
1. Tri-folded “Welcome Letter”• Branded to DPS CLM image standards• Introduces program to the dealer• Sells the benefits• Educates
2. Wallet Card and 2 Key Tags• Branded to DPS CLM image standards• Sells the benefits• Educates
3. NEW DPS Capability CD• Available soon! Probably by Mid July to August
timeframe• EVERYTHING you wanted to know about DPS/CLM but
were afraid to ask• All on ONE CD
Today
Today
SOON
Mimics the actual welcome kit
![Page 13: 1 Welcome DPS Owner Rewards Program Review July 1, 2005](https://reader036.vdocuments.us/reader036/viewer/2022062304/56649e9d5503460f94b9ebd6/html5/thumbnails/13.jpg)
14
Tri-folded “Welcome
Letter”
![Page 14: 1 Welcome DPS Owner Rewards Program Review July 1, 2005](https://reader036.vdocuments.us/reader036/viewer/2022062304/56649e9d5503460f94b9ebd6/html5/thumbnails/14.jpg)
15
Wallet Card and 2 Key Tags
![Page 15: 1 Welcome DPS Owner Rewards Program Review July 1, 2005](https://reader036.vdocuments.us/reader036/viewer/2022062304/56649e9d5503460f94b9ebd6/html5/thumbnails/15.jpg)
16
Questions, Comments, Concerns, Cigars, Cigarettes…
Thank You!