VISUAL COMMUNICATION

DIFFERENT KINDS OF COMUNICATION

• Using words

• Music or sound

• Touch

• Visual

VISUAL COMUNICATION

• A visual language is a system of communication using visual elements

• But, what is a visual element?

• There are different kinds of visual elements:maps, symbols, signs, signals ,logos, gesture, images, drawings, photography,…..

PURPOSE AND FUNCTION OF IMAGES

Informative images describe about objects. Maps or a graph

Comunicative images to tell people about a product.

Expressive images comunicate feelings, emotions and personals beliefs

Aesthetic images more priority to the beauty

VISUAL PERCEPTION• Is the capture of stimuli through our shigt and

nervous system. We receive ligth impulses with our eyes which are transformed intoimages in our brain.

• Thanks to visual

images, we can

understand a variety

of messages and

information

PRINCIPLES OF VISUAL PERCEPTION

• The members of the Gestalt psychology schoolin Germany created a series of principles onhow human perception is organised to help usto understand forms in a global way:

1-Relationship between figure and background.

2-Law of good form

1-Relationship between figure and background

The principle says that we can visualise thefigure and background at the same time.In theprocess . In the process of perception, weusually focus on the figure before looking at thebackground

2-Law of good form

• The process of perception always looks forthe simplest or most consistent form of organisation, and reduce possible ambiguitiesor distorsions

Imágenes de distorsion y efectos opticos

IMAGES

• An image is thevisible appearance of a person, object or thing, represented byan expressiveform of art

ICONICITY AND ABSTRACTION• The iconicity of an image means how similar

the image is to the object represented.

• Abstraction represents something in a different way to reality.

DIFFERENT KIND OF IMAGES

• Still images. Photographs, painting, drawings,…

• Moving images. Television, film, digital animation, multimedia

• Artistic (Realistic, abstact, surrealitistic, symbolic,…

• Graphic desing. Logos, signals,….

• Digital images. Creates on a computer

• Publicity and advertising

Still images:comics

Photograph

Photography

Movingimages

Artistcic images: surrealistic images

Realistic painting

Abstract painting

Fantastic images

Visual trick

Graphic desing: signals

signs or symbols

peace symbol

Digital images

Publicity and Advertising

• Advertising seeks to comunicate a message toa large number of people using the massmedia (press, tv,….)

• Advertising is a message to persuade consumers and users to demand a particular product or service

MASS MEDIA

• Advanced industrial societies have developmeans of comunication. Internet, TV, radio, magazines,..

• Many advertisements are made for sound(audio) and image (visual).Spots

• Others only with images and text (graphic orphotography)

Advertisments

• Are messages used to inform, influence orconvince.

• The information is manipulated to provoke tocall the atention of the consumer

• Not all information is true

Diference between an artistic image and a publicity image

PREVENTION CAMPAIGN

AGAINTS VIOLENCE OR ABUSE