comunication skills
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Tonnie Iredia & Associates
Management Consultants
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Ordinarily a simple phenomenon
Fast becoming a complex subjectof technology.
It can refer to several things.
Popular usage the
transmission of messages from
one source to another
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` To establish and disseminate the goals of a
policy
` To propagate the plans for the achievement of set
goals` To effectively coordinate resources, human and
material
` To create a conducive climate for interaction,
collaboration and cooperation` To place a group in a position to relate smoothly
with the external public
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` To successfully execute a policy, those to
implement must be properly briefed on the
objectives of the policy` The briefing must be fully assimilated by all
` Workers commitment is contingent on their
understanding of the essence of the policy
` High degree of efficiency in implementationgenerates public confidence in a policy.
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` The transmission of messages among sources
` Can be one source to another, can be severalsources
` Can be Public or Private
` Public Communication involves 2 sets of sources :a) within a Public entity
b) between it and its external environment
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` Sender- source of origin of a message orversion of it.
` Message- the transmitted information
` Medium- the method of transmission of amessage
` Receiver- the source which receives amessage .
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` The elements are inter-related making the
subject a process
`
Without any of them, Communicationcannot take place.
` A sender who wants to communicate with a
receiver must have a message whichmust be passed through a medium
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` Purpose of a policy-What informed it?
` Structure of implementation body-organization
` Importance of each unit, section etc
` Significance of Communication flow within &
outside the Organization- systems approach.
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` A)Involves Understanding* Consensus ad idem between Sender &
Receiver
` B)Notes the differences in human endowment*Relativity of response to stimuli* Reasoned Action
` C)Recognizes the Theory ofSelectivity* Perception, Exposure, Retention
* Belief Model
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* Patterns can be unidirectional (one-way)
or bi- directional (two-way)
- Upward bottom up flow
- Downward pushing down directives
- Crosswise among peers
* Efficacy of every pattern depends on- Time
- Social system
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Can be formal or informal
*Written- memos, circulars, petitions etc
*Oral- meetings, seminars, telephones etc*Sign/Symbol- forms of body language
NoteGrapevine- rumour, gossips, amebo.com
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` An Articulated Dissemination Plan.
Institutional
`
AdoptTechniques which address
* Role Ambiguity/Role Confusion
* Ambiguous Delegation of Duties
i.e. Fna, treat etc
` Be cautious with Body Language
` React positively to grapevine
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` Societal -Public Enlightenment
* Pre-event publicity-Policy rationale
-Merits of Policy
-Public role* Progress Report
* Post-event publicity
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WHICH MEDIA?
Confidence buildingPartnership
` LeadAvoid Vacuum
Discourage the use of rejoinders` Formalize briefing
Institutionalize- Place, Date & Time
Accredit` Communicate Effectively- use best presentation skills
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` Public SectorTradition
-To be seen and not to be heard
-Rules (C.S.R) on information flow
-Legislation
*Official Secrets Act*Protection of Public Officers Act
*Freedom of Information Bill
` Fire brigade Advocacy Culture
` Poor Literacy rate` High Degree of Cynicism
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What is not known is not seen as done
When is silence golden?
Information empowers all
Vacuum destroys all
Speak before the end of time