comunication skills

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    Tonnie Iredia & Associates

    Management Consultants

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    Ordinarily a simple phenomenon

    Fast becoming a complex subjectof technology.

    It can refer to several things.

    Popular usage the

    transmission of messages from

    one source to another

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    ` To establish and disseminate the goals of a

    policy

    ` To propagate the plans for the achievement of set

    goals` To effectively coordinate resources, human and

    material

    ` To create a conducive climate for interaction,

    collaboration and cooperation` To place a group in a position to relate smoothly

    with the external public

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    ` To successfully execute a policy, those to

    implement must be properly briefed on the

    objectives of the policy` The briefing must be fully assimilated by all

    ` Workers commitment is contingent on their

    understanding of the essence of the policy

    ` High degree of efficiency in implementationgenerates public confidence in a policy.

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    ` The transmission of messages among sources

    ` Can be one source to another, can be severalsources

    ` Can be Public or Private

    ` Public Communication involves 2 sets of sources :a) within a Public entity

    b) between it and its external environment

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    ` Sender- source of origin of a message orversion of it.

    ` Message- the transmitted information

    ` Medium- the method of transmission of amessage

    ` Receiver- the source which receives amessage .

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    ` The elements are inter-related making the

    subject a process

    `

    Without any of them, Communicationcannot take place.

    ` A sender who wants to communicate with a

    receiver must have a message whichmust be passed through a medium

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    ` Purpose of a policy-What informed it?

    ` Structure of implementation body-organization

    ` Importance of each unit, section etc

    ` Significance of Communication flow within &

    outside the Organization- systems approach.

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    ` A)Involves Understanding* Consensus ad idem between Sender &

    Receiver

    ` B)Notes the differences in human endowment*Relativity of response to stimuli* Reasoned Action

    ` C)Recognizes the Theory ofSelectivity* Perception, Exposure, Retention

    * Belief Model

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    * Patterns can be unidirectional (one-way)

    or bi- directional (two-way)

    - Upward bottom up flow

    - Downward pushing down directives

    - Crosswise among peers

    * Efficacy of every pattern depends on- Time

    - Social system

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    Can be formal or informal

    *Written- memos, circulars, petitions etc

    *Oral- meetings, seminars, telephones etc*Sign/Symbol- forms of body language

    NoteGrapevine- rumour, gossips, amebo.com

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    ` An Articulated Dissemination Plan.

    Institutional

    `

    AdoptTechniques which address

    * Role Ambiguity/Role Confusion

    * Ambiguous Delegation of Duties

    i.e. Fna, treat etc

    ` Be cautious with Body Language

    ` React positively to grapevine

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    ` Societal -Public Enlightenment

    * Pre-event publicity-Policy rationale

    -Merits of Policy

    -Public role* Progress Report

    * Post-event publicity

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    WHICH MEDIA?

    Confidence buildingPartnership

    ` LeadAvoid Vacuum

    Discourage the use of rejoinders` Formalize briefing

    Institutionalize- Place, Date & Time

    Accredit` Communicate Effectively- use best presentation skills

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    ` Public SectorTradition

    -To be seen and not to be heard

    -Rules (C.S.R) on information flow

    -Legislation

    *Official Secrets Act*Protection of Public Officers Act

    *Freedom of Information Bill

    ` Fire brigade Advocacy Culture

    ` Poor Literacy rate` High Degree of Cynicism

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    What is not known is not seen as done

    When is silence golden?

    Information empowers all

    Vacuum destroys all

    Speak before the end of time